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Media images of political leaders - 2010 Elections
Šubertová, Sandra ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.
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Country-level Electoral coalitions in the Czech Republic
Snížek, Jan ; Stauber, Jakub (advisor) ; Brunclík, Miloš (referee)
The issue of coalitions is a traditional political science topic closely related to electoral systems, party systems and party theory. In the Czech and foreign literature, however, political scientists mostly deal only with coalitions that emerge after elections. That is why I have chosen for my diplo-m thesis the research of pre-election coalitions. In my thesis I conduct research on electoral coalitions that ran for the Chamber of Deputies of the Czech Republic or the Czech National Council. I have chosen this topic also because in the last parliamentary elections in 2021 two electoral coalitions successfully ran for election and then formed a joint government. In this thesis, I deal with the Christian Democratic Union (KDU), ODS and KDS coalitions, the Left Bloc coalition, the Liberal Social Union, the Four Coalitions, SPOLU and the coalition of the Pirates and the Mayors. I have researched all these electoral coalitions and analysed their functioning, behaviour, ideological interconnectedness and post-election behaviour and action on the political scene. For this thesis I used academic literature, newspaper articles from the time of the coalitions' functioning, parliamentary press, proceedings in the Chamber of Deputies and Internet sources in the form of news about political events. I also...
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Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with targeting and positioning of the presidential election campaign of Petr Pavel and focuses mainly on addressing the youngest generation of voters, Generation Z. The 2023 presidential election was different in several ways, but one of them was, for example, the targeting of some candidates to Generation Z. The generation currently includes the majority of voters who participated in the presidential election for the first time, and who may also have followed it more closely for the first time. The aim of this thesis is therefore to find out to what extent the targeting and positioning of the campaign was adapted to Generation Z in the development of the strategy, and also to find out whether Petr Pavel was able to reach this target group through the campaign and through which steps he achieved this. The theoretical part of the thesis first describes and defines the tools of political marketing, characterizes Generation Z and the specifics of their voting behaviour. In the practical part of the thesis, the aforementioned tools of political marketing are applied to the campaign of Petr Pavel. The information for this part of the thesis was obtained from a personal interview with the marketing director of the Petr Pavel campaign, Martin Klčo, conducted by the author of the...
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Comparative analysis of the communication strategies in chosen media of candidates for the presidential elections in 2023 in the second round
Suchomel, Jakub ; Zima, Michal (advisor) ; Nečas, Vlastimil (referee)
In this thesis, a comparative analysis of the communication strategies of the presidential candidates in the 2023 elections Ing. Andrej Babiš and arm. gen. v.v. Ing. Petr Pavel, M.A. is carried out. The work starts with a description of the election process. The AMI Digital Index 2022, which is a survey in the field of social networks, is presented. In the next chapter, the theoretical framework of the work is presented, starting with the characteristics of the examinated media. The following is a brief description of the course of presidential elections in the past. Then the process of data collection is described and the method of social network analysis is presented. The following are individual analyses of social networks. First, six analyses of Andrej Babiš's communication are presented, as well as Petr Pavel's. This is followed by a description of the most symbolic themes of the individual campaigns. The next part is devoted to the characteristics of the analysis of pre-election debates, and then the analyses themselves and their comparison are discussed. Before the very conclusion, the candidates' post-election communication processes are briefly described. The last part of the thesis is the conclusion, which contains the results of qualitative comparison and comparison of individual...
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Geopolitical topics in Northern Ireland elections
Král, Josef ; Jelen, Libor (advisor) ; Vrhel, Matěj (referee)
The main aim of this thesis is to analyse and interpret the electoral manifestos of several Northern Irish political parties, namely the Democratic Unionist Party, Traditional Unionist Voice, Ulster Unionist Party, Sinn Féin, Social Democratic and Labour Party, People Before Profit and Alliance, in terms of the projection of geopolitical and globally significant social events, namely Brexit and the Protocol on Ireland and Northern Ireland, the COVID-19 pandemic and the war in Ukraine, into the electoral manifestos of the parties in question. The thesis uses a combination of critical discursive analysis and content analysis to process the given electoral programmes. In terms of timing, these are documents drawn up by the parties for the Northern Ireland Assembly elections in May 2022. The importance of each issue for the parties in question, the frequency with which the issues appear in the programmes and the way in which the parties deal with the issues in their programmes are examined. The parties' attitudes to the issues, or the existence of consensus or cleavages within the Northern Irish political scene, are also examined. The theoretical framework of the thesis is based on the theory of cleavage lines. The thesis has identified the projection of the aforementioned events into electoral...
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Perception of the "culture wars" concept in American media
Šimek, Jan ; Just, Petr (advisor) ; Charvát, Jakub (referee)
American society is going through an era of deep social and political divisions. At the forefront of this deepening divide are the so-called culture wars, an umbrella term for a set of narratives around cultural and social issues that both sides of the conflict use to advance their political goals. This thesis aims to determine how much space culture wars themes occupy in the production of selected American media outlets, how these themes are projected onto their audiences and how this influences the audience's trust in the mainstream media. The first part of the thesis presents the methodology used in collecting and evaluating the data used in the research for this thesis. The theoretical section also defines concepts and terms related to the topic of the thesis. The practical part of the thesis will then focus on the evaluation of the data from the questionnaire survey conducted among American media consumers between May and June 2023.
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The Polish model of the populist party: a new perspective on the populist radical right
Greger, Vojtěch ; Kofroň, Jan (advisor) ; Guasti, Petra (referee)
The Polish model of the populist party: a new perspective on the populist radical right Master's thesis Bc. Vojtěch Greger Abstract The rise of the populist radical right (PRR), a group of parties critical of the established norms of Western liberal democracy, in the 2010s, manifesting itself in events such as Brexit or the illiberal takeover of Hungary, has been a subject of considerable attention both from academics and the general public, and has been viewed with great concern. Academic studies of the PRR have often elevated the nativist elements in such parties' rhetoric while paying considerably less attention to the economic appeals thereof. However, in recent years, literature highlighting the importance of economic deprivation in fomenting support for Eurosceptic and PRR movements has begun to appear. This thesis is predicated on this literature's argument that the electoral successes of the PRR are very often driven precisely by economic deprivation and the discontent stemming from it. To illustrate our argument, we examine the electoral support of the Polish Law and Justice (PiS) party in the 2015 and 2019 elections using ordinary least squares regression (OLS) and geographically weighted regression (GWR). Our findings show that structural economic factors, mainly the share of workers employed in...
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Essays on political careers in the Czech Republic
Škvrňák, Michael ; Linek, Lukáš (advisor) ; Kouba, Karel (referee) ; Maškarinec, Pavel (referee)
This dissertation focuses on political careers in the Czech Republic. The in- troductory part of the dissertation presents several approaches for describing and explaining the development of political careers, ranging from the theory of rational choice through biographical approaches to an institutional view of the careers. After the theoretical introduction, four empirical chapters fol- low. They focus on particular aspects related to political careers. The first describes the candidate selection process in the Czech Pirate Party before the 2020 regional election and the 2021 parliamentary election and explains the success of individual nominees by their position within the party, personal at- tributes and political experience. This chapter uses the supply and demand model of candidate selection. The second empirical chapter focuses on local politics, specifically on the incumbency advantage. It shows that if a munici- pality publishes a municipal newsletter, incumbents, especially mayors, benefit from it. The following chapter focuses on coalition formation in Czech munici- palities, which is a process that determines which party will fill a mayor's office. The chapter shows that besides standard aspects of coalition formation, social capital of elected deputies plays a role in the process. In particular,...
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