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Education impacts on the health of teenagers and teaching of mathematics
Doležal, Vladimír ; Čevela, Rostislav (advisor) ; Kovaříková, Miroslava (referee)
TITLE: Theimpatofeducation on healthofteenagers and teachingofmathematics AUTHOR: Vladimír Doležal DEPARTMENT: Department of Education SUPERVISOR: MUDr. Bc. Rostislav Čevela, Ph.D. ABSTRACT: This diploma thesis deals with the education and healthy lifestyle in the category of teenagers. The aim of the diploma thesis is to map out the important issues that affect the lifestyles of teenagers, mainly in relation to the secondary school environment, school documents, such as ŠVP, RVP, high-risk behavior and the influence of subcultures. The special topic of this diploma thesis is to analyze the teaching mathematics at a particular secondary school related to the healthy lifestyles of the current student's population. The diploma thesis also focuses on the important aspect of this topic, the interaction teacher - pupil, the aim of this section is to document and analyze whether the students perceive their teacher's approach to a healthy lifestyle and whether it's something that personally affects them. The current approaches to the education and healthy lifestyle in the secondary school environment are documented and analyzed in the diploma thesis. A brief excursion into the history of these key concepts is also included in the diploma thesis. KEYWORDS: Education, lifestyle, subcultures, high school, student,...
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Communication strategy aimed at subcultures on the example of brand Jägermeister
Plevová, Zuzana ; Klimeš, David (advisor) ; Vranka, Marek (referee)
This work focuses on the communication strategies aimed at subcultures and uses the brand Jägermeister as an example. The theoretical part serves as an explanation of concepts like marketing communication, the communication mix and its tools. Furthermore, it covers the topic of postmodern marketing, which enables us to better understand the current form of marketing in relation to the society. Such trends like viral marketing, buzz marketing or guerilla marketing that are used mainly for the young generation using the Internet, are also mentioned. A whole chapter of its own is dedicated to the theory of subcultures. The last part describes chosen subcultures that are targeted by the Jägermeister brand. The practical part introduces the Jägermeister brand and its position on the Czech market. Subsequently, it examines the communication strategy of the brand and its tools.
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Red Wood. "Tramp" Journal 1929-1931.
Smlsal, Jiří ; Janeček, Petr (advisor) ; Šima, Karel (referee)
Bachelor thesis deals with one of the first mass subcultures in the Czech space - "tramping" movement. It focuses on its leftist fraction and their journal Tramp between years 1929 - 1931, when the movement faced both inner split and increasing state repression. Bachelor thesis is based on discoursive analyses of this journal. By the means of analyses of their basic concepts, bachelor thesis aims to scrutiny the world of meaning and self - identification of tramps as well as the reasons of their radicalization. Keywords: Czech tramping; Czech tramp; Tramp journal; subcultures; First Czechoslovak Republic; Czech Lands; Czechoslovakia
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Walpurgis Night phenomenon in contemporary Czech Republic
Novák, Adam ; Janeček, Petr (advisor) ; Štěpánová, Irena (referee)
The Bachelor thesis is focused on analysing an issue of celebrating Walpurgis Night in the Czech Republic, especially focusing on freetekno community and its ways of keeping this phenomenon alive. Main question of the thesis is: Can contemporary subculture keep a traditional calendar custom alive? As they are going through noticeable changes nowadays and freetekno community, as one of the youngest subcultures, returns to the roots of these customs in its own particular manner. Thesis contains three slightly different topics and tries to relate them to each other. The first part is a general description of a ritual in a context of role in society and its meaning for an individual. The second part is aimed on celebrating the Walpurgis Night in Czech territory especially from the nineteenth and twentieth century. The third part contains a brief summary of subculture studies and an introduction to freetekno subculture as a contemporary young community, which tends to rejuvenate an archaic form of rite. The conclusion describes the way freetekno subculture could help to keep the Walpurgis Night alive. Powered by TCPDF (www.tcpdf.org)
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Trampers from Brno in the era of so-called normalization
Polouček, Oto ; Altman, Karel (advisor) ; Hlaváček, Jiří (referee)
Tramping represents a uniquely Czech phenomenon as a form of leisure in contact with nature as well as a sort of informal pooling. It starts off at the beginning of the interwar period in Czechoslovakia, develops during the so called normalization Era (1969-1989) and continues to exist up to the present days. The main objective of this thesis is to highlight some of the basic conditions of the development of this phenomenon in certain examined periods of time by means of an analysis of life stories. The focus shall be located on specific forms of motivation for tramping, values associated with this activity by the trampers and the role of the collective in the activity. The Normalization Era is particularly interesting for an exploration of the relationship between tramping and power in authoritarian environments such as those from our recent History. The main, albeit not the exclusive research materials for this diploma thesis, has been taken from narrative sources. The study concentrates on the city of Brno as a particularly active location in which tramping activities have been taking place all along a extensive period of time in History. Powered by TCPDF (www.tcpdf.org)
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Czech Popular Fantastic Arts 1990-2012 in cultural, social and literary contexts
Kudláč, Antonín ; Štoll, Martin (advisor) ; Janáček, Pavel (referee) ; Janeček, Petr (referee)
Antonín Kudláč Czech Popular Fantastic Arts 1990 - 2012 in Cultural, Social and Literary Contexts The dissertation focuses on the exploration of popular fantastic arts in the Czech environment between 1990 and 2012. Popular fantastic arts are defined as a segment of popular culture, which uses fantastic motifs and finds expression in various art forms and media (literature, film and television programs, visual arts, games, etc.). Popular fantastic literature (science fiction, fantasy, horror) is used as the basic medium for research in this area. For defining and understanding the nature of popular fantastic arts, its recipients (the so-called fans), who form a distinctive subculture called the fandom, are of extreme importance. This dissertation, bordering on interdisciplinary cultural anthropology, sociology, literary criticism and media studies, is based on the hypothesis of an active and creative approach of the recipients of popular culture, who endow these cultural artifacts with their own meanings, share them and use them for their own interests. This approach is rooted mostly in the theoretical works of John Fiske and Henry Jenkins, in particular in the concept of participatory culture and cultural divergence. The work consists of two parts. The research development of popular culture in...
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The serial Třicet případů majora Zemana after 1989
Zápotocký, Jan ; Bednařík, Petr (advisor) ; Reifová, Irena (referee)
Diploma thesis TV series Třicet případů majora Zemana (Thirty cases of major Zeman) after the year 1989: revitalization, reflection and deideologization analyzes the overall return of the normalization propaganda series within media, political and social discourse after the year 1989. To fulfill this purpose, it examines not only changes in the reception of the series and the development of the audience interest both in the mass and network platforms, but it also offers detailed insights at the audience structure and the first release in the Czech television. In the next part the thesis also deals with satirical and mythological aspects exploring a wide range of representations in literature, music or film and also captures revelatory the establishment, structure and communication processes of the fandom subculture, which is in the Czech cinematic discourse completely beyond the common categories and whose observation fills an empty space in Czech academical research regarding the audiance behavior. The presented text further analyzes the learning potential of series and evaluates current efforts on its implementation. In the conclusion the diploma thesis outlines, based on the previous findings, actual questions whether the series is being deideologizated and what character such de-ideologization has....
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Czech society and change in the concept of tattooing in the medium term
Feitl, David ; Pargač, Jan (advisor) ; Hejzlarová, Tereza (referee)
Anntotation This bachelor thesis deals with the change of perception and reception of tattoo and tattooing in the Czech society over the last aproximatelly thirty years. The turning point was the socio-political revolution in 1990s. The revolution has changed the perception of tattoos in the post-socialistic society and tattooing itself. In this respect, it points to the differences between the Czech Republic and the western Europe which are influenced by dynamic development and the perception of the visual aspect of tattoo changing through time. Contemporary tattoos are confronted with tattoos made by native cultures in parts of this thesis. Such comparison answers following question: Could a tattoo be a rite of passage or a record of an event etc. even today in our culture? The bachelor thesis mentions the problem of subcultures which are sometimes characterised by specific tattoo. To the contrary, tattoo can represent an effort to express one's individuality. The thesis answers following questions: What does a tattoo mean to its holder from a time distance? What was the reason for getting it? Last but not least motives and the age of getting the first tattoo are essential for research and for answering the questions mentioned above. The research part of this thesis is based on questionnaires. The sample...
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