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The Influence of Regional Media on Readers' Perception of Politics in Melnik
Tichota, Ondřej ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "The Influence of Regional Media on Readers' Perception of Politics in Melnik" refers on a survey of accepting media framing of politicians, politics and important issues by regional media readers in the town of Melnik. Methods of framing and focus groups were used in the survey. First the methods were introduced. The method of framing was used for qualitative content analysis of five printed media from 2005 to 2007. The media were daily Melnicky denik, weekly Tydenik Melnicko, monthly Melnicka radnice, weekly Tep regionu and regional supplement of Mlada fronta Dnes for Central Bohemia. The author of this work focused on several most important issues of the 2005 to 2007 period and he observed how respondents accept or decline the framing of these problems offered by politics, journalists and other participants of Melnik political life. To do this he organised focus groups discussions with Melnik inhabitants in the age of 26 to 75 years of age. They discussed their opinions and beliefs on local politics. This work is a subjective insight into the world of regional media effects on readers, in this case focused on political issues.
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Barriers to self-evaluation of primary and secondary school teachers
Davídková, Šárka ; Svobodová, Zuzana (advisor) ; Liška, Roman (referee)
The diploma thesis deals with the obstacles to self-evaluation of primary and secondary school teachers. The aim of the diploma thesis was to find out whether there are any subjectively perceived obstacles that could prevent primary and secondary school teachers in the process of self-evaluation of their working performance. Next aim was to describe such obstacles, find out where they come from and propose measures in order to remove them. The theoretical part is based on the study of professional literature and other available sources. It introduces the basic concepts of the issue, describes the profession of a teacher and shows how self-evaluation is anchored in our legislation. From the point of view of the need for a detailed insight into the issue, qualitatively oriented research and the focus group method have been chosen. The analysis of the obtained data is inspired by the method of grounded theory. The obtained data were first coded and then isolated into categories. Each of the categories has been divided into subcategories for the sake of greater clarity. Through the analysis the four categories were created: the context of the profession, barriers on the teacher's side, lack of support and specific barriers. The category context of the profession includes subcategories such as lack of...
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Intercultural Communicative Competence. ICC Development in Student Teachers of English Language
Uličná, Klára
Intercultural Communicative Competence ICC Development in Student Teachers of English Language Abstract: The aim of this dissertation is to assess the development of intercultural communicative competence in student teachers of English language within a study subject Intercultural Communicative Competence taught at the Department of English and American Studies at the University of Pardubice. Firstly, the terminology to be used throughout the text is defined. Consequently, relevant theoretical foundations are introduced, especially philosophical foundations as well as foundations in linguistics and foreign language didactics. These indicate the position from which we approach the discussed phenomenon, i.e. interculturality that in the current globalized world poses new demands not only on pedagogical practice, but on research too. In the subsequent part of the dissertation focus lies on intercultural education, the key aim of which is defined as development of intercultural communicative competence. Current trends in intercultural education are discussed with accent on the specifics of English language teaching and learning. The core of the theoretical part of this work aims to conceptualize the construct of intercultural communicative competence and to elaborate on its consequent didactic aspects, i.e. its...
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Chain e-mails as e form of politican propaganda
Šalplachtová, Iva ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The goal of this thesis is to raise awareness of, mostly politically oriented, chain disinformation emails, which can be found especially among the members of the oldest generation. Furthermore, another objective of the thesis is to analyze the contents of the emails and their influence on recipients and senders. The first part of the thesis defines the basic concepts, e.g. disinformation, its occurrence and comparison, the senior generation and its activity in the digital environment, or chain emails and their origin. The second part deals with analysis of news-it focuses on revealing disinformation present in selected emails. This part also points out the often-recurring narratives. The third part of this thesis is the research. On the basis of four different hypotheses, this last part analyses the influence of chain emails on focus group respondents. The hypotheses are formed on grounds of findings obtained from processing the theoretical part of the thesis and from the results of the email analysis and the second part of this thesis.
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Senior's view on the seraial Life is a ball: reception analysis of captured topics
Höschlová, Aneta ; Hájek, Roman (advisor) ; Reifová, Irena (referee)
This master's thesis is focused on reception analysis of Czech TV series "Život je ples". It is a family TV series produced by Česká televize. Its central topic are lives of clients of a retirement home, their families and employees of the facility, who are taking care of them. The analysis of reception is mainly devoted to how elderly, the social group which this TV show is about, perceived the series. The theoretical part introduces three approaches of audience research, the most emphasis is put on sociocultural research, which refused the power of text and admitted, that media texts are open to several possible interpretations in dependence on particular social context of every recipient and other conventions. From this approach arose reception research, which this thesis also introduces. It also describes problems of lives of the elderly and therefore puts forth a theoretical basis for subsequent analysis. The final point deals with construction of identity based on media fiction. In the empirical part the thesis focuses on several selected topics, which came from qualitative content analysis of individual episodes of the series. It is about dreams and education, family ties, relationships of elderly and specifics of a life in retirement home. This thesis through the method of focus groups...
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Sociological Analysis of Recruitment of Qualitative Research Project, especially focus groups in Praxis of Marketing Research
Fridrichovská, Tereza ; Jeřábek, Hynek (advisor) ; Buchtík, Martin (referee)
This bachelor thesis is sociological analysis of recruitment phase of qualitative research projects, especially focus groups in praxis of marketing research. First part of thesis introduces history of focus groups methodology until its nowadays form including rules of its realization. Thesis further deals with history of marketing research within Czech Republic with focus on focus groups methodology and continues until description of todays situation. Next part characterizes projects of qualitative research, especially focus groups with its all varieties. Overmore it brings overview of recruitment methods and standards used in praxis and mostly carried out by Simar association. Last part of thesis is dedicated to methodology and research conducted among five recruiters, who are responsible for qualitative research projects recruitment. By using interviews with them, author describes whole recruitment process, defines its critical points and proposes points for optimization.
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Value of education from the perspective of pupils of different types of school
Vojtová, Pavla ; Kasíková, Hana (advisor) ; Tvrzová, Ivana (referee)
Values, especially the value of education, can be called a timeless theme. Changing historical periods brought about changes in the concept of educational value. Originating in Ancient Greece, the concept of educational value is as relevant as ever even today. This paper is devoted to this topic. In the Introduction - theoretical part - we aimed to look at the common values from the perspective of different disciplines. The following part discusses such terms as the system of values, its hierarchy and value orientation. This thesis also focuses on socialization and transmission of values, mostly in the family. This inherently includes parent-child relationships and educational styles. We did not avoid the issues of perceptions of moral standards specific to adolescents, their choice of vocational preparation etc. Also mentioned are the concepts related to education and educating. In the practical part, we discuss research methodology, conducting the interviews and their coding according to predetermined criteria. After this analysis, the thesis deals with the comparison of personal students' testimonies across individual classes as well as entire schools. The results of the research are presented in the Conclusion, which summarizes and compares the general and personal views on the value of...
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Controversy about Šumava: Strengths and weaknesses of the ecological principle of consensus
Chomátová, Eliška ; Stöckelová, Tereza (advisor) ; Čermák, Daniel (referee)
The thesis is based on a qualitative research realized in summer 2008 in several municipalities in Šumava. Focus groups organized within this research aimed at the relationship of different stakeholders to the Šumava National Park and more generally to nature and environmentalist thoughts and actors. The research design and the data gathered are presented in the introduction. Then the theory of general principles of consensus is described, which serves as the main theoretical framework for the study of focus groups participants' arguments. Using particular arguments, I show that against the protection of nature as it is realized by Šumava National Park Authority, critical citizens build their arguments on values that are considered legitimate and important in Czech society. The next part of the thesis studies the ecological principle of consensus as a new general principle of consensus: I discuss the conditions for existence of such a principle, its form in the controversy about the management of Šumava and the implications its form can have, supporting broader acceptance of the principle or, on the contrary, its rejection. An important point there is the relationship between expertise and participation, which are, together with the concept of nature, main elements of the ecological principle of...
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Intercultural Communicative Competence. ICC Development in Student Teachers of English Language
Uličná, Klára
Intercultural Communicative Competence ICC Development in Student Teachers of English Language Abstract: The aim of this dissertation is to assess the development of intercultural communicative competence in student teachers of English language within a study subject Intercultural Communicative Competence taught at the Department of English and American Studies at the University of Pardubice. Firstly, the terminology to be used throughout the text is defined. Consequently, relevant theoretical foundations are introduced, especially philosophical foundations as well as foundations in linguistics and foreign language didactics. These indicate the position from which we approach the discussed phenomenon, i.e. interculturality that in the current globalized world poses new demands not only on pedagogical practice, but on research too. In the subsequent part of the dissertation focus lies on intercultural education, the key aim of which is defined as development of intercultural communicative competence. Current trends in intercultural education are discussed with accent on the specifics of English language teaching and learning. The core of the theoretical part of this work aims to conceptualize the construct of intercultural communicative competence and to elaborate on its consequent didactic aspects, i.e. its...
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