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Journal Echo24
Schoberová, Kristýna ; Osvaldová, Barbora (advisor) ; Trunečka, Ondřej (referee)
The bachelor's thesis deals with online daily news journal Echo24. This web site has been quite newly created. The work focuses on interesting and unusual terms of its creation. The owners, authors and editors of this project are presented, too. The theoretical part of the thesis deals with advantages and disadvantages of online journalism in comparison with printed media. It also mentions different points of view on journalistic objectivity, its individual parts and means of research. The goal of the practical part is to compare Echo24 with other wholly-online news concerning other points than their readers' opinion. This study is also concerned with the form of presenting information taking in account one of the news values - objectivity. It also deals with the space provided for criticized subjects to justify, because it is one of the impartiality indicators. The bachelor's thesis is completed with a questionnaire investigating awareness of different public groups about the project and its impartiality
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Fashion bloggers from the view of the personal branding and their role of opinion leaders
Marková, Kateřina ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on fashion bloggers, their personal branding and role of opinion readers. It summarizes theoretical knowledge about fashion blogs, Czech blogosphere, personal branding and opinion leaders. By using a descriptive analysis, this paper attempts to describe some of the methods bloggers use to brand themselves. The purpose of this research is to find common values and define the key to success. Their role of an opinion leader is also questioned in this work. Using a questionnaire, this work also evaluates reader's perspective on blogs. An important part is researching and conducting interviews with some of the industry insiders. The last chapter focuses on the forecast of near-future trends in fashion blogging.
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Social media and its part in informing about Egyptian revolution
Švejda, Josef ; Čermák, Miloš (advisor) ; Láb, Filip (referee)
This thesis deals with the topic of social media in the context of the Egyptian revolution in 2011. The aim is to offer two diverse views on the perception of the role of social media as a facilitator of political and social change in Egypt. The first part deals with the actual pro-democracy role of social media resulting from online activities of Egyptian activist community. The second part offers a view of this fact through raw data showing the involvement of social media in the Egyptian revolution 2011. Through the analysis of two global and one Czech online news site was investigated occurrence of mentions on all factors related to social media and online activism in Egypt. The results provide an idea of what space they were given in the online news in the context of revolutionary events in Egypt.
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Ethics problems of civic journalism (definition, case studies)
Firbacherová, Pavla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
The goal of the thesis is to map the citizen journalism of blogs on Czech Internet. It deals with following the codified rules for bloggers of online media Respekt.cz, Aktuálně.cz Idnes.cz, Lidovky.cz and Ihned.cz. It describes the points that are violated most frequently. It presents sample case studies of breaking the ethical codex by the author and analyses it. The definition of the ethical framework and of the citizen journalism with the development of new media and their transformation are crucial for the thesis. New media are put in the historical context, new platforms of the civil journalism used in the Czech Republic are introduced and the potential risks are pointed out. The key part of the thesis compares the codes of conduct mentioned above media. Based on interviews with the administrators, it provides the conception and the characteristics of the researched blogs. The codices are compared with the requirements for professional journalists.
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Marketing Communication of Fashion Brands in Czech Online Blogs
Hnídková, Zuzana ; Hejlová, Denisa (advisor) ; Máchová, Eva (referee)
The main theme of this bachelor thesis is development of a phenomenon of fashion blogs in the Czech Republic focused on using this platform for marketing communication mainly of fashion and cosmetic brands. The main goal is to, by descriptive analysis, describe most common methods of marketing techniques that are used to promote products by using authors of fashion blogs as opinion leaders and also describe penetration of this communication to author's content of blogs and analyse readers' responses to such content. The first chapter focuses on fashion blogs characteristics, second part is about establishment and development of this phenomenon in foreign countries and its influence to democratization of fashion. Third part deals with three main points that have principal influence on development of Czech fashion blogs, which allowed progress in marketing use of this media. In the fourth part I concentrate on the blog's authors and their position as opinion leaders, who are effectively used for spreading awareness of a brand. The following chapter is focused on techniques of bloggers' communication with their readers and also the readers' reaction to sponsored content. The conclusion is dedicated to summing up the key ideas of the thesis and the supplement includes photo documentation of the H&M showroom as...
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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Marketing and communication strategy of SAP Czech Republic
Kalinová, Lucie ; Mikeš, Jiří (advisor) ; Černý, Jakub (referee)
The master thesis named "Marketing and communication strategy of SAP Czech Republic" analyses contemporary communication of the company, focusing on communication using social media. The thesis is divided into two parts. The theoretical part focuses on explanations of communication, marketing communication as a part of the marketing mix and in particular the specifications of social media. The second part of the thesis contains the analysis of the contemporary communication of the company and analyses communication using social media. The final chapter provides an evaluation of the potential use of social media in the communication strategy of SAP Czech Republic.
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