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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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Business Plan of Hairdressing Salon Establishment
Stehlíková, Monika ; Procházková, Ivana (referee) ; Koleňák, Jiří (advisor)
The Master´s thesis concerns with the creation of the business plan. The prospectus is aimed at the establishment and the launching of the new hairdressing salon. Simultaneously, the business plan analyzes a status of other hairdressing salons, including the direct competitors. Based on the research and analyses are chosen the suitable strategy and tools which should bring added value to the owners and the satisfaction of customer´s needs as well.
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Proposal of the Communication Mix for the Selected Company
Jandová, Lenka ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.
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Proposal of the Communication Mix in the Selected Company
Řehák, David ; Rýc, David (referee) ; Milichovský, František (advisor)
Dissertation thesis deals with proposals of possible improvement in communication mix in selected company. The dissertation is divided into three main sections. The first section is theoretical research which is outlook for analysis of current situation of the company. Practical part's target is to suggest solution which will lead to improvement of company's marketing communication.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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