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Themes resonating with the 2023 Czech presidential elections: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová
Hillová, Sarah ; Rosenfeldová, Jana (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis titled "Themes resonating in the Czech presidential elections 2023: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová" examines the form of pre-election presidential debates and interviews in 2023. The theoretical part of the thesis discusses the changes brought about by digital media, and at the same time confirms the strong position that debates still have in the media world. Although various elements and segments have been incorporated into the debates with the intention of reaching a wider audience, the tradition of the debates still remains. The practical part of the thesis consists of a content analysis of the speeches of the selected candidates. Sources come from both traditional and digital media. The thesis sets the main agenda of pre- election debates and interviews, which consists of seven topics. Quantitative analysis showed that despite Petr Pavel's greater media space, Andrej Babiš was able to surpass him in the length of his speech.
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Pre-election TV debates on the example of the 2023 presidential election
Preissová, Viktorie ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This master thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023 in the Czech Republic, when Petr Pavel and Andrej Babiš stood against each other. The thesis draws on political communication theory, normative media theory, agenda-setting theory and previous analyses of the TV debates. Using quantitative content analysis, the three selected pre-election duels are examined in terms of the moderator's agenda setting, the types of moderator's questions and speeches, the candidates' agenda setting, the candidates' running away from the topic, and the type and tonality of the candidates' messages. The results of the analysis show that each moderator gave different importance to each topic. However, the moderators most frequently focused on the presidency itself, the conduct of the election, the communist past of both candidates, security issues, and the current government. In most cases, their speeches were neutral and did not take the form of a question. The debate on Czech Television, moderated by Martin Řezníček, had the most even distribution of replicas on each topic. Nova and Prima TV had a less even distribution of topics, and two topics dominated both of them. On both Nova and Prima, the most frequently communicated instructions were those...
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Prostitution Policy in the Czech Republic: Agenda setting
Bodocká, Anna ; Hejzlarová, Eva (advisor) ; Veselý, Arnošt (referee)
This master's thesis focuses on understanding the process of prostitution policy-making in the Czech Republic using agenda-setting theory in relation to the basics of prostitution policy in the country. The Czech Republic is one of the countries that do not have its legislation, therefore the thesis also describes and explains the situation that has preceded the proposals for the regulation of prostitution. The research is based on secondary data in the form of public policy documents, academic publications, or media reports in connection with the agenda-setting of prostitution policy in the Czech Republic from 2000 to 2019. The thesis focuses on three time periods, which match the legislative attempts to regulate prostitution. This is based on the conceptual scheme of the thesis, which includes components of the formation and subsequent agenda-setting. Finally, it focuses on the overall explanation through the model of "The four 'P's". The text relies on the public policy frameworks described in the theoretical section. It presents the agenda-setting of prostitution policy in the Czech Republic between 2000 and 2019, which was not successful and had no spillover to the next phase of the policy process.
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Renewable Energy in Czech Newspapers: Media Representation of Renewable Energy Sources in Czech Daily Press between years 2015 and 2022
Sivoková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
This diploma thesis investigates the media coverage of renewable energy in Czech print daily newspapers over an eight-year period from 2015 to 2022. The theoretical part of the thesis summarizes the existing research on this topic and its results. Furthermore, it covers theoretical concepts of media studies such as agenda setting and framing theory. The thesis also gives a summary of the current situation regarding renewable energy sources in the Czech Republic and describes significant events of the analysed period that were related to renewable energy. The methodological part of the thesis presents the research goals, the characteristics of the quantitative content analysis and the research design. The main findings of the thesis are the fluctuation in the number of articles during the years studied and the significant increase in media attention towards renewable energy in 2022. Most frequently covered energy source was solar energy. The actors cited were mostly elites such as politicians, industrialists and entrepreneurs. Economic frames were the most frequently occurring frames. This thesis describes the nature of the media coverage of renewable energy in the Czech daily press and thus outline what information, and in what form, reaches the public through these newspapers.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Visual framing of the war in Ukraine
Zítko, Tomáš ; Lábová, Sandra (advisor) ; Géla, František (referee)
The thesis "Visual Framing of the War in Ukraine" examines how Czech and foreign newspapers construct the media image of this conflict in published photographs. The theoretical focus of the thesis is mainly on framing theory and its visual dimension, agenda setting and peace journalism, using this normative direction as a starting point for the frames analysed in the practical part of the thesis. The analysis combines quantitative and qualitative approaches The aim of the quantitative part of the analysis was to fill in the previously missing data on the visual framing of the war in Ukraine by Czech and foreign media. Furthermore, it focused on the development of the frequency of photographic coverage of the analysed conflict and the identification of the roles of actors appearing in the images. The qualitative part attempted to explore the findings of the quantitative part in more depth by analysing a selected part of the images depicting the identified frames.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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A comparisonof setting Donald Trump's agenda in the US presidential elections in 2016 and 2020
Kratschmer, Adam ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The importance of social media in U.S. politics is on the rise and influences what journalists write about, which can affect what readers consider important. During the last presidential election, Twitter became an important communication tool for one of the candidates, Donald Trump. The first part of this thesis examines Trump's communication strategy on Twitter during both the 2016 and 2020 presidential elections. Specific Twitter tools that may have influenced the resulting number of responses are analyzed. A higher number of reactions to tweets caused them to reach journalists more often, who reported the content to their readers, thus giving Trump's account more attention. The second part examines the intermediate agenda-setting effect between the most circulated US newspapers and Trump's tweets, and tracks how often Trump, and his Twitter account were referenced in selected media outlets during both presidential campaigns. Using quantitative content analysis, it was found that the use of the twitter account varied significantly during the campaigns and different tools received different responses. It also showed that there were common themes, but also very different themes. When comparing mentions, it was found that Trump and his twitter account were mentioned significantly less than in the...
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The Portrayal of the Greek Economic Crisis in Czech Media
Mrňáková, Nicole ; Tsivos, Konstantinos (advisor) ; Klimeš, David (referee)
This thesis deals with the way how Czech newspaper reported about Greek debt crisis and which frames were used to illustrate Greece. In the theoretical part the history of Greece is described, since independence till the debt crisis. The historical context captures difficult times of Greek history which contributed to the spiral of dept crisis lasting from 2010 to 2018. In the following part some of the important concepts concerning agenda setting, gatekeeping and frame analysis are compared. Some of the important foreign studies concerning frame theory and even framing of the Greek debt crisis in Czech media are depicted. The methodology of the thesis is formed by a qualitative analysis of the articles from two peaks of the crisis - the first half of 2010 and the first half of 2015. In the first period the frames used by Czech media were predominantly following the German point of view and the point of view of the European creditors. Journalists only rarely reflected the real life of the Greeks which was quite different from the used stereotypes. The second period was marked by the world affairs like the immigration crisis or invasion to Ucraine and the sanctions against Russia. In many cases the framing of the crisis concentrated on the character of the Greek nation and its moral judgement as a...
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