|
|
The Performance Evaluation of the Company using Balanced Scorecard
Bartoníčková, Klára ; Pavláková Dočekalová, Marie (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis focuses on the performance evaluation of the selected company XYZ, s. r. o. using the Balanced Scorecard method. The thesis includes three main parts. In the theoretical part, basic terms and knowledge are defined, which are important for the development of the analytical and proposal part. The analytical part deals with the introduction of the company and the analysis of the current state. This includes evaluating the financial situation and carrying out a strategic analysis of the selected company. The last part of the thesis is focused on the implementation of the Balanced Scorecard method, while recommendations and suggestions for improving the company's performance are proposed here, which are based on theoretical knowledge and the analytical part of the thesis.
|
|
|
Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
|
|
|
Implementation of the information system
Buben, Jan ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
This bachelor thesis deals with the selection and implementation of an information system for an unnamed company that is engaged in publishing news and offering advertising space on its web portal. To understand the issue, the theoretical background is first presented. Then, the current state of the company is addressed using relevant analyses. On the basis of the results obtained, a change is proposed, which includes the implementation of a completely customized information system.
|
|
|
Concept of Strategic Development of the Company
Havelka, Jakub ; Šichová, Kateřina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the concept of strategic development of a company operating internet projects based on content. The first chapter explains basic concepts such as marketing, strategy, and basic concepts in the field of internet marketing. The second chapter deals with analysis of the current situation, internal and external environment of the company, market analysis and the search intent analysis. Based on the results of the second chapter, the third chapter formulates the concept of strategic development of the company for the next five years.
|
|
|
Economic and Financial Evaluation of the Company and Proposal for Implementation of Balanced Scorecard
Kostov, Filip ; Dražil, Michal (referee) ; Hornungová, Jana (advisor)
This master´s thesis focuses on the design of the Balanced Scorecard model for the real environment of the company SEEIF Ceramic, a.s. The thesis contains a theoretical part in which the basic concepts are explained, including the Balanced Scorecard model itself and its individual perspectives. In the analytical part, the company is introduced and financial and strategic analysis is performed. Subsequently, based on the analyses, a proposal for the implementation of the Balanced Scorecard is made, which includes strategic objectives and benchmarks. This proposal should subsequently lead to an increase in the performance of the company.
|
|
|
Simulační strategie včelstev
Klimecká, Alena ; Polášek, Tomáš (referee) ; Milet, Tomáš (advisor)
The aim of this bachelor thesis is to design, implement, and test a game inspired by the life of bees. The design is based on researched data regarding bee biology and reviews of existing games on this topic. The game was developed using the Unity engine and coded in C\#. It features a tutorial campaign as well as the main gameplay, incorporating mechanics such as unit movement, combat with enemies, building of structures, world generation and exploration. The result is a 2D strategy game that not only offers a gaming experience but also educates players about the life of bees.
|
|
|
An optimal strategy for transporting objects between moving conveyor belts
Vítek, Pavel ; Friml, Dominik (referee) ; Veselý, Libor (advisor)
This thesis deals with strategies used in pick-and-place applications. In the theoretical part, the main parameters of the robot-conveyor system, such as efficiency and gripping rate, are first described. Subsequently, pick-and-place problems are divided into solutions with one or more robots. Then, the paper focuses on well-known strategies such as FIFO or SPT. The construction of a cost function based on the position of an object on the conveyor is described. Furthermore, the creation of the simulation is described, which is then compared to the B&R solution. Then, the different strategies in different scenarios are analysed. Finally, the rules for the selection of strategies are formulated and the whole paper is summarized.
|
|
|
Corporate value proposition and strategy
CHYLÍKOVÁ, Markéta
The content of this thesis focuses on the analysis of companies' value propositions and their strategies. The aim of this thesis is to analyse the current situation of selected businesses based on the chosen methodology and subsequently propose changes to improve their strategy. This main objective was achieved through four sub-objectives. The thesis is divided into two parts: theoretical and practical. The practical part explains basic concepts such as strategy, strategic thinking, blue ocean strategy, as well as the significance and principles of the business model, which is crucial for this thesis. Related concepts such as value proposition, value for the buyer, and value chain are also discussed. In the main part, individual companies are characterized, and business models are developed. Subsequently, the companies' value propositions and their determinants are evaluated using value curves, PEST analysis, and Porter's model of 5 powers. Recommendations for strategy and changes for each company are then proposed. To achieve this goal, a framework of four active measures was developed. All three examined businesses are highly successful on the market and offer customers a certain added value. The company Pandora has a strong market position primarily due to its original bracelets, which customers can customize according to their preferences. Mixit is known primarily for its custom mixing of muesli according to the customer's taste and choice. Airbnb is successful due to its diverse range of accommodations and varied experiences.
|
|
| |
|
|
Company performance measurement by using Balanced Scorecard method
Navrátil, Šimon ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
This thesis focuses on the economic and financial evaluation of M&M Finance company s.r.o. using financial analysis and the Balanced Scorecard model. The first part of the thesis describes the methods and analyses used to evaluate the company's performance, with a focus on the Balanced Scorecard method as a key model. In the second part, these methods and analyses are applied to evaluate the performance of M&M Finance. The third part includes a proposal for implementing the Balanced Scorecard method in M&M Finance, which aims to improve the company's performance.
|
guest ::
