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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Marketing strategy
Pospíšilíková, Vendula ; Kašpar, Michal (referee) ; Schüller, David (advisor)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.
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Marketing Communication
Tomášek, Vojtěch ; Havíř, David (referee) ; Schüller, David (advisor)
This diploma thesis focuses on the creation of a marketing communication proposal for the new platform of SKLADOMAT s.r.o., which specializes in the sale and rental of storage space. The work consists of three parts. The theoretical part contains literary research related to marketing communication and the methods used in this area. The analytical part is devoted to the analysis of the current state, including the analysis of the macro environment, marketing mix, competition and segmentation, as well as its own research. In the last, design part, proposals are presented to improve the company's current marketing communication and serve as an example for future employees and external suppliers. This section also includes a timeline, financial evaluation of proposals and recommendations for measuring the performance of individual proposals.
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Important Factors Influencing the Perception of Selected Small Business by the International Customers
Lešická, Martina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práca je zameraná na detailný výskum pri ktorom budeme zisťovať ako medzinárodný zákazníci vnímajú lokálnu remeselnú pekáreň, prečo sa rozhodli navštíviť práve tento podnik a ktoré faktory ovplyvňujú ich správanie najviac. Práca je rozdelená do piatich častí. Prvá a druhá časť obsahuje jasné stanovenie cieľov a metodiky práce s ktorým nám pomôžu teoretické východiská, definície a analýzy z oblasti marketingu, CRM a gastronómie. V tretej časti je predstavená vybraná spoločnosť, na ktorú sa aplikujú výskumy. Na záver vo štvrtej a piatej časti sú stanovené návrhy nových marketingových aktivít a ich prevoditeľnosť do reálneho fungovania firmy.
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Marketing Communication
Maroši, David ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Táto práca sa zameriava na navrhnutie reklamnej kampane typu pay-per-click prostredníctvom reklám na Facebooku pre mladú outdoorovú značku Flipky., ktorej som spoluzakladateľom. Práca je rozdelená na tri časti: teoretickú, analytickú a návrhovú. Teoretická časť má za cieľ poskytnúť stručný prehľad nevyhnutných informácií pre pochopenie marketingu, platených reklám, s osobitným zameraním na marketing na Facebooku. Druhá analytická časť sa zameriava na analýzu súčasného stavu a identifikáciu príležitostí na zlepšenie marketingu pre značku Flipky. Posledná návrhová časť zohľadňuje predchádzajúce časti a navrhuje riešenie pre letnú kampaň 2023 pre značku Flipky.
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Packaging Design as a Marketing Tool and Desire to Purchase
Svetlíková, Ema ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Bakalárska práca je zameraná na obalový dizajn vybranej spoločnosti. Obaly sú silným marketingovým nástrojom, keďže väčšina dnešných spotrebiteľov podlieha impulzívnemu nákupu. Teoretická časť bakalárskej práce začína vysvetlením pojmov z marketingu a značky spolu so správaním zákazníkov s prepojením do obalového dizajnu vo všetkých spomínaných oblastiach. V analytickej časti práce bude vykonaný kvalitatívny a konkurenčný výskum s cieľom pochopiť nákupné správanie a vytvoriť inovatívne návrhy obalového dizajnu v návrhovej časti práce.
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Marketing Research
Vávra, Patrik ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The subject of the bachelor's thesis is to design a product for a mini-brewery based on customer preferences. The thesis includes an introduction to the issue, followed by the theoretical framework of the work. The practical part deals with the company itself and its environment. To achieve the goal, various analyses are used, headed by Conjoint analysis, for which data is obtained through focus groups and questionnaires. The conclusion of the thesis includes, among other things, recommendations for two specific products that emerged from the results of the Conjoint analysis and should therefore help with the expansion of the brewery's clientele.
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Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
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