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Business Plan for Gastronomic Facility
Lešická, Martina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The subject of the thesis is the elaboration of a business plan for the foundation of a new gastronomic facility. The gastronomic facility will be small café located in Nitra Slovakia. This thesis defines basic concepts, objectives, methods, and theoretical knowledge necessary to clarify the subject matter on the basis of which a specific business plan is drawn up. In the conclusion of the thesis, the evaluation of the effectiveness of investing in a particular idea is summarized with the help of financial analysis.
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Important Factors Influencing the Perception of Selected Small Business by the International Customers
Lešická, Martina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The diploma thesis is focused on detailed research in which we will find out how international customers perceive a local craft bakery, why they decided to visit this particular business, and which factors influence their behavior the most. The work is divided into five parts. The first and second parts contain a clear determination of the goals and methodology of the work, with which we will be helped by theoretical starting points, definitions, and analyses in the field of marketing, CRM, and gastronomy. In the third part, the selected company is presented, to which the research is applied. In the end, in the fourth and fifth parts, proposals for new marketing activities and their transferability to the real functioning of the company are determined.
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Business Plan for Gastronomic Facility
Lešická, Martina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The subject of the thesis is the elaboration of a business plan for the foundation of a new gastronomic facility. The gastronomic facility will be small café located in Nitra Slovakia. This thesis defines basic concepts, objectives, methods, and theoretical knowledge necessary to clarify the subject matter on the basis of which a specific business plan is drawn up. In the conclusion of the thesis, the evaluation of the effectiveness of investing in a particular idea is summarized with the help of financial analysis.
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