Original title: Design obalu jako marketingový nástroj podpory prodeje
Translated title: Packaging Design as a Marketing Tool and Desire to Purchase
Authors: Svetlíková, Ema ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Document type: Bachelor's theses
Year: 2023
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: analýza konkurencie; identita značky; marketing; obalový dizajn; správanie zákazníka; brand identity; competition research; consumer behaviour; marketing; packaging design

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/212820

Permalink: http://www.nusl.cz/ntk/nusl-531047


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2023-07-23, last modified 2023-07-23


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