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Marketing Mix of Company
Vénosová, Tereza ; Sedláček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The main goal of this bachelor thesis is to analyze the current situation of fitness centre “na Konečné” using especially analysis of marketing mix and situation analysis. These analyses are based on the theoretical knowledge, which are mentioned in the first part of the thesis. The most important part is aimed on the effectiveness of the current marketing mix and the possible improvements that can be made and which should lead to improved competitiveness of the fitness centre.
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Fitness Center's Customer Satisfaction and Proposals for its Improvement
Bradáčová, Nikola ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with customer satisfaction analysis of the company fit4all CENTRUM, Ltd., and proposes measures to increase it. The first part of this thesis is focused on explaining the basic theoretical concepts, charakteristics of the company follows and also analysis of company‘s background. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of indoor lessons in the fitness center.
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Marketing Mix of a Company
Hlaváčová, Natálie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of retail with homesteader’s supplies in the town of Bzenec. The theoretical part of the bachelor thesis is focused on the issues of marketing, marketing management, marketing mix, microenvironment and marketing research. The analytical part is focused on analysis of the existing marketing mix, analysis of microenvironment and questionnaire investigation. The analytical part is followed by the design part, in which changes to the marketing mix are proposed based on analyses, which should lead to greater customer satisfaction and business prosperity.
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Drafting of the Remuneration System for Employees in the Selected Company
Jiříček, Jan ; Kaňovská, Lucie (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis deals with the proposal of a new system of employee remuneration in ABC spol. focusing on the current status of employee remuneration, analyzing it, identifying its shortcomings, and proposing a new employee remuneration system. In the theoretical part, the concepts will be explained, in the analytical will be analyzed the current state of the system of employee remuneration and in the last design part will be proposed a new system of employee remuneration.
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Proposal for Changes in the Marketing Mix of the Selected Company
Dvořáček, Daniel ; Nevěděl,, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on marketing mix of company Erste Grantika Advisory, a.s. The thesis consists of three main parts, theoretical, analytical and proposal. The first part is focused on theoretical findings of the thesis topic. Next part is devoted to analysis of marketing environment, marketing mix, communication mix as well as internet marketing of targeted company. Last part is presenting the proposals of changes based on the analytical part. All proposals are focused on the aims of the theses, which are changes in marketing mix of the company Erste Grantika Advisory, a.s.
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Marketing Mix of a Company
Doseděl, Dominik ; Milichovský, František (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on the marketing mix of the company Vranovská pláž s.r.o. The theoretical part gives definitions of basic concepts of both the marketing mix and other analyzes that can be used to improve the company's success. The analytical part contains an analysis of the current state of the company and its marketing mix. The last part proposes changes that will improve the current situation of the company and its marketing mix.
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On-line marketing communication
Pavlicová, Martina ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis deals with the current online marketing communication of the starting company Eldomed s.r.o. The theoretical part of the thesis defines the basic marketing concepts, which is linked to the analytical part. The analytical part contains a description of the current situation and relevant analysis. Based on the information from the performed analyzes, a design part is prepared, which contains a proposal of suitable measures that will help to achieve the main goal of the work.
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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Marketing mix of company
Šumbera, Petr ; Špirková, Marie (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
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Proposal of Communication Plan in First Forest, s.r.o.
Košvicová, Lucie ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three parts. The theoretical part explains the basic concepts of marketing, the analytical part is about company itself, the current condition the communication mix and the business situation, the last part deals with the design recommendations and amendments to the communication mix, which ensures raise awareness about the company and her service.
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