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The effect of parental education on preschool children on social network audience
Partlová, Iva ; Harsa, Pavel (advisor) ; Kmoch, Vladimír (referee)
Background: These high-speed modern times are moving forward rapidly. Modern technology is getting into the hands of everyone whether we want it or not, unfortunately even our youngest. We all learn from those around us and imitate the behavior of others from a young age, especially from our parents. Aims: The main aim of this research is to map the patterns of parental behaviour regarding the use of social networking sites and the access to electronic devices of their children who are actively attending nursery school. Methods: Data were collected using an anonymous questionnaire survey. There were 136 responses in total, which were filled in, either in writing or online. The hand written questionnaires were carefully transcribed into excel spreadsheets and then analysed. Results: Children are definitely influenced by their parents in terms of screen use and what activities they seek out most on screens. Parents are most in favor of restrictive mediation. The next most represented is active mediation. Parents with a high school diploma or college education are the most likely to lend their electronic device (cell phone, computer or laptop). 6 year old children spend the most time on social media. The most time spent on social media was one hour per day. Preschoolers are not at all influenced by...
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Development of media coverage biathlon in Czech television at 2010-2014
Vecko, Petr ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Development of media coverage biathlon in Czech television at 2010-2014 Objectives: The main objective of this work is a detailed analysis of the evolution of media coverage of biathlon on Czech Television, concretely on the ČT sport channel between 2010 and 2014. Another objective is to analyze the viewership of biathlon programs broadcasted on Czech Television. Methods: A quantitative content analysis will be used in this study, through which it will determine how much time was devoted to various biathlon programs in different years and months. An electronic TV program of Czech Television will be analyzed. Results: The analysis shows that the space devoted to biathlon on Czech Television increases during this period of time. The largest increase of broadcast time was noted between 2011 and 2013. The most influential events in this broadcast time were major events such as World Championships and Olympics. The largest audience was found in 2013 and 2014. Key words: Biathlon, Czech Television, quantitative content analysis, broadcast time, viewership, media
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Pošta pro tebe-reality TV and social motivation of participations
Ptáčková, Renáta ; Bednařík, Petr (advisor) ; Gerbery, Juraj (referee)
Abstrakt_anglicky _Diplomova_prace_Ptackova_Renata The diploma thesis "Pošta pro Tebe - reality TV and social motivation of participants" focus on the use of social television. It describes in detail the reality TV genre, its brief history of broadcasting, focusing on the motivational elements of the program participants Pošta pro Tebe. It investigates the impact and effect of media and mediated relationship to the contents of a reality. It analysis the audience base, explores reasons for visiting the TV studio spectators, why people looking for this TV show and why they watch it by questionnaires, interviews. It's looking for the credibility of the program and asking whether the audience would become program participants. Further, the work captures the audience ratings and popularity in each year of its broadcast. Finally, describes the creation of the show and behind the scenes. The diploma thesis is divided into 4 chapters: Theoretical introduction thesis (clarifying the concepts that are crucial for the work related), Ratings (analyzing rating charts of the first channel of Czech Television and the demographic composition of the audience), Behind the Scenes program (described shooting of, the role of interested participants, technical background of the show), Audience (defines who is the audience and...
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Researches public service television viewer in the Czech republic with a focus on news channel ČT24
Smlsal, Matěj ; Moravec, Václav (advisor) ; Nečas, Vlastimil (referee)
This master thesis focuses on the typology of researches that public service broadcaster Czech television uses to analyse audience feedback - measurement of ratings, contentment and public service. The thesis describes history of TV audience researches from beginnings to the present in Czechoslovakia and the Czech republic as well as abroad. It also mentions problems that the aspiration for perfection of measurement brings. This thesis also addresses the functioning of Czech TV's Research and analysis department and brings original research focused on the influence of survey results over the scheduling of ČT24 programme. The thesis further includes interviews with Renata Týmová, chief of Research and analysis department, and Zdeněk Šámal, manager of news and sports department.
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Escalation of the crisis in Greek public broadcasting television in 2013-2014
Srpová, Zuzana ; Köppl, Daniel (advisor) ; Štoll, Martin (referee)
The main topic of this thesis is the functioning of the public service media, especially public service television broadcasters. After general definitions of the basic terms associated with this topic, the thesis highlights the differences between the media in the private and the public sectors, and characterizes the public service media in the previously selected European countries: the United Kingdom, Germany, Italy and the Czech Republic. The choice of these particular states was based on their different economic, political and media systems. The history, the development and the crisis of the Greek public service media are subjected to a thorough analysis. Regarding the inclusion of the historical context the thesis moves onto the crisis which occurred in June 2013 due to inconsistent government interferences in the media field, which led to a suspension of the transmission of the Greek public broadcaster ERT. The practical part is dedicated to a detailed analysis of the viewership of the Greek television, focusing on the period before, during and after the crisis had occurred. The main objective of the thesis is to point out whether the government interferences had influenced the viewership of the Greek television.
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The impact of hosting big softball events on its popularity in the Czech Republic
Novotná, Tereza ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: The impact of hosting big softball events on its popularity in the Czech Republic Objectives: The aim of this work is to discover whether hosting of big international events have impact on softball popularity and membership growth. Methods: In order to meet the main goal of the bachelor thesis, primary data collection was required. The research used quantitative method questioning and qualitative method in- depth interview. Information about popularity of softball and spectatorship of the events were investigated using an electronic questionnaire created on Vyplnto.cz. The research file included 232 respondents. Results: Research of this thesis discovered, that hosting big international softball events does not have impact on income of new players and people interested in softball. They come usually after trying softball. Hosting big international softball events increases the awareness of softball, rules and the quality of softball leagues in Czech republic. Keywords: spectatorship, championship, event management, membership
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Media reflection of TV ratings results before and after the introduction of electronic measurement
Štěpánek, Michal ; Reifová, Irena (advisor) ; Vojtěchovská, Martina (referee)
This thesis, titled Media reflection of TV ratings results before and after the introduction of electronic measurement, focuses on usage and presentation of TV ratings results in the Czech print media. The phenomenon of TV ratings is first discussed on the theoretical level and the initial part is dedicated to description of media functioning from the economic point of view [primarily the attitude of the Czech media scene toward TV ratings measurement]. Subsequently, the attention is aimed at the TV audience and its surveying. The author distinguishes between commercial and academic audience surveying and also deals with the history of TV audience research and measurement worldwide and also in the Czech Republic. He focuses primarily on the critique of the use of quantitative methodology based surveys for TV ratings. The second part of this thesis is based on the content analysis of three main Czech daily newspapers in 1996 - 1999 (specifically columns dedicated to the culture related topics).
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The coronavirus epidemic and the audience of Mall.tv
Pokorná, Jana ; Miessler, Jan (advisor) ; Hodboď, Vojtěch (referee)
This thesis is investigating the question of how and why there was a change in a viewership of the internet television Mall.tv during the first wave of the coronavirus pandemic in spring 2020. While looking for an answer for this work, a quantitative analysis of internal data provided by Mall.tv is used. This all is processed with the help of statistical methods. Simultaneously, this work is testing the hypothesis, according to which the audience show #kulturažije could be the key factor influencing the transformation of the size and socio demographic composition. From the results of the analysis, it is clear that the audience was not changed during the spring and that major changes are visible after the spring wave. The hypothesis, which states that the show #kulturažije was supposed to bring more new users to the website, was not confirmed but it was found that impact of the project was rather marginal.
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Transformations of TV viewers'habits in the Czech media market
Lutovská, Kristýna ; Macková, Veronika (advisor) ; Doležal, Aleš (referee)
The aim of the bachelor thesis is to present the current situation in the Czech television market in comparison with previous years. How did the viewership of stations and also the preferences of viewers change with the expansion of the program offer, especially by thematic channels. In the first part of the thesis, the reader will learn a brief history of television, an explanation of the term medium, the definition of the media audience, and the development of stations in the Czech media market. Then the thesis describes the various methods used for research, which are quantitative analysis of data from electronic measurement of television viewing and qualitative analysis using the method Focus groups, or group interviews. The final part analyzes the results that these methods brought - that is, how and whether they changed over time in the viewer's preferences.
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