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Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
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Freedom Party of Austria (FPÖ) and its European policy 1986-2007
Ježková, Simona ; Kunštát, Miroslav (advisor) ; Mejstřík, Martin (referee)
This master's thesis, titled Freedom Party of Austria (FPÖ) and its Approach to European Integration 1986-2007, analyses an era of twenty-plus years in which the party, led by Jörg Haider, underwent a major ideological shift. The FPÖ abandoned its original liberal pro-European position and, in the 1990s, became a Eurosceptic populist movement akin to the far right. This work aims to assess whether these shifts can be described using the theories formulated by Paul Taggart and Aleks Szczerbiak and by Nick Sitter - who postulate that a party's participation in government is among the factors influencing the degree to which it is Eurosceptic. They suggest that a party's rhetoric regarding the European Union tamps down if the party participates in the government, becoming a part of a coalition government or supporting a minority government. During the period examined in this thesis, the FPÖ was a part of three governing coalitions. It was also a period of significant events which enable us to analyse the FPÖ's conduct - in particular, the Austrian accession to the EC/EU, the adoption of treaties modifying the functioning of the EU, the Austrian presidencies of the Council of the EU in 1998 and 2006, the European Parliament elections and their representative's activities in the EP, the process of...
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Covert Racism in Presidential Campaigns: Exploiting Racial Prejudice by George H. W. Bush in the 1988 Elections
Cajkář, Jakub ; Sehnálková, Jana (advisor) ; Kozák, Kryštof Přemysl (referee)
This master's thesis examines the rhetorical strategy of the Republican Party in the presidential campaigns in the second half of the 20th century while its main part analyzes George H. W. Bush's campaign in 1988. This research aims to ascertain whether Bush's campaign carried racist features and whether the Republican candidate exploited the racial prejudice of white voters toward African Americans. Firstly, the thesis briefly outlines the history of racial discrimination in the United States and explores the presidential campaigns of Republican candidates who perfected the strategy of dog whistle politics when they enticed white constituents while sacrificing African-American votes by using implicit racial allusions that connected Blacks with words of negative connotations like "crime", "drugs", "law and order", or "welfare queens". Afterward, the thesis focuses on the strategy of Bush's presidential campaign in 1988. It analyzes some of the negative television commercials which strived to weaken the Democratic nominee Michael Dukakis and make him appear soft on crime. Predominantly the "Willie Horton" ad, which abused the story of an African-American man convicted of murder, helped to create this narrative. The study concludes with an analysis of speeches that George Bush delivered throughout...
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Vliv vynaložených finančních prostředků na výsledky voleb
Novák, Ondřej
This bachelor thesis deals with the quantification of the influence of spent funds on the results of elections in the Czech Republic and political marketing. The aim is to evaluate the relationship between finances and votes obtained in elections. The first part explains the concepts of political marketing. Subsequently, data from the presidential, senate and parliamentary elections to the European Parliament and the Chamber of Deputies of the Czech Republic are statistically processed. These data are commented and subsequently also transferred to the general level of elections in the Czech Republic. Recommendations are also made for setting up a successful election campaign.
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Use of Facebook for European Union communication: The Czech MEPs Example
Tranová, Khanh Ly ; Shavit, Anna (advisor) ; Klimeš, David (referee)
Bc. Khanh Ly Tranová Abstract The bachelor thesis The use of Facebook to promote the EU on the example of Czech Members of European Parliament deals with analysis of Facebook public profiles of selected Czech politicians who represent Czech interests in the European Parliament. Given the greater role of social networks in general and the important role of Facebook in political communication, this work focuses on understanding how Czech members of European Parliament use new media to explaine the role of the European Union. This research is focused on the time period during the Czech Parliamentary Elections in 2017. During the political campaigns more attention is paid to some political themes, including issues of the functioning of the European Union and the importance of membership in these structures. This present paper argues that the Czech members of European Parliamen can use the increased attention in order to present the European Union and to raise awareness on this issue. From the position of experts on questions about the European Union, they can also take advantage for self-presentation during political campaigns. The theoretical part deals with the definition of political marketing and the use of social networks for political marketing and outlines the current state of presentation of EU topics...
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Comparison of Selected Topics of Political Commnication of political parties in the Czech Republic:
Rozmajzl, Lukáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
Comparison of Selected Topics of Political Communication of political parties in the Czech Republic: Professionalization, Personalization, Negativeness ROZMAJZL, Lukáš. Srovnání vybraných jevů politické komunikace u politických stran v ČR: profesionalizace, personalizace a negativita. Praha: Univerzita Karlova v Praze, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011. 140 s. Vedoucí diplomové práce PhDr. Jan Křeček, Ph.D. This Diploma Thesis deals with three selected topics of political communication (Professionalization, Personalization, Negativeness) which are related to the transform of modern to postmodern political campaigns. Each of the topic is described on the theoretical base, then the historical development of using this technic by political parties is mentioned, and finally relevant criticism of this concept (related to the problems of the definition of the concept, or to the normative reflections on democratic political systém) is noticed. Comparative analysis of political communication made by Czech political parties in 2010 elections is made to identify the level of using each of three concepts mentioned above. The result is explicit that political parties in the Czech Republic differ one to another in using different technics of political communication towards...
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Media literacy as a mean of development of high school student's critical evaluation of political advertisment
Pokorná, Gabriela ; Dvořáková, Michaela (advisor) ; Stracený, Josef (referee)
This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education
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Národní listy and the influence of its political campaign on political communication in the late 19th century
Tejnická, Zuzana ; Sekera, Martin (advisor) ; Mocná, Dagmar (referee)
The thesis "Národní listy and the influence of its political campaign on political communication in the late 19th century" deals with the influence of the Národní listy daily journal and its political campaign on the political communication of mladočeská political party in the turn of eighties and nineties of the 19th century. In this period the political competition of mladočeská political party with staročeská political party culminated. The most important moments of this time were represented by the Czech assembly election in 1889 and the empire parliament election in 1891. The aim of this thesis is description of this political campaign and of editorial activities and business situation of the Národní listy daily journal in that period which is characterized by strong struggle of those two political parties, crowned by the election success of mladočeská political party in 1891. Moreover, the thesis studies the growth of the negative political campaign of the Národní listy daily journal, its contribution to the change of political elites or what was the political rhetoric of the Národní listy daily journal.
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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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