|
|
Evaluation of Possible Expansion of the Selected Company to the British Market
Fojtíčková, Michaela ; Oulehla, Petr (referee) ; Chlebovský, Vít (advisor)
The diploma thesis aims to suggest the most suitable expansion way of a specific company into the British market. There are three main parts of the work. The theoretical part presents the issue through scholarly literature and scientific articles. The purpose of the practical part is an analysis of the external and internal environment. The research of product user satisfaction as a support for expansion and the investigation of potential partners and competitors directly abroad are included. The proposal part recommends specific ways for the company to enter the UK market through the identified factors.
|
|
|
Design of Marketing Activities to Increase Company Awareness
Potsch, Richard ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on designing marketing activities in order to raise the awareness of the company FlixBus GmbH in the Czech Republic. The situation of this company in comparison to other competitors and the travel market in general will be analysed in this paper. This thesis is divided into three parts. The first part defines marketing and concentrates on the theoretical aspects of international marketing and different techniques used in different countries. Furthermore, several marketing channels will be described, which nowadays are often used in fast growing companies. The analytical part focuses on the current position of the company in these particular markets. In the last part, several marketing strategies will be proposed, which would raise awareness and increase the share in the new market.
|
|
|
International Marketing Strategy In Area Of Gaming Industry And Microtransactions
Urbánek, David ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
The thesis is focused on international marketing of gaming industry. It’s focus is on trends and possibilities of international marketing strategy for microtransactions. The theoretical part aims to define basic concept of gaming industry, marketing, microtransactions, customer behavior and ways to engage with him. The analytical part is creating a concept of international marketing strategy for a game, which is being developed by the author of this thesis based on quality research and theoretical background. This strategy is supposed to engage with customers not interested in microtransactions.
|
|
|
Internationalization Activity Plan for Selected Organization
Bednářová, Markéta ; Hirš, Jiří (referee) ; Chlebovský, Vít (advisor)
The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.
|
|
| |
|
|
Marketing Communication of Company in Entering Foreign Market
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.
|
|
|
Marketing Communication of a Selected Company on a Foreign Market
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the marketing communication of a selected company on a foreign market that produces herbal products from the category of healthy nutrition. The theoretical part contains definitions of basic terms related to the researched issues. The analytical part analyzes the current state of the selected company and its significant surroundings. It also includes a marketing research, which is conducted on the basis of qualitative and quantitative approach. The final part provides suggestions for improving the company's communication strategy in the Slovak B2C market.
|
|
|
Communication Mix Design for a Company Entering the Austrian Market
Rous, Antonín ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of the communication mix of a company entering the Austrian market. Its first, theoretical part is focused on the description of basic terms and concepts on which the thesis is based. The second, analytical part, is devoted to the introduction of the company, description of its current activities, a series of analyses and marketing research, which are the basis for the third part, in which the individual tools of the communication mix are proposed.
|
|
| |
|
|
Marketing Communication of Company in Entering Foreign Market
Šreková, Veronika ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the issue of international communication mix of a Czech company entering the Russian market. The thesis is divided into three main parts. The first part is aimed at summarizing basic theoretical concepts related to the topic. The second, the analytical part, represents the characteristics of the selected company and then the analysis of the problem itself. The last part proposes possible proposals for changes to the communication mix which should lead to successful exports to the Russian market.
|
guest ::
