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Ronovský, Adam ; Ruda, Tomáš (advisor) ; Krause, Veronika (referee)
Title: The impact of COVID-19 pandemic on the economy of selected clubs in Czech hockey league. Objectives: The main objective of this paper is to evaluate the impact of COVID-19 on the economy of clubs HC Sparta Prague and Mountfield Hradec Králové. Methods: The main methods that were used in this paper were analysis and usage of instruments of financial analysis to assess the impact of COVID-19 pandemic on the economy of said clubs. Another method used in this paper was an interview with representatives of mentioned clubs. Results: From conducted research shows that the pandemic had a direct impact on clubs economics. The biggest impact that the pandemic had was on revenues of the club, mostly tickets sales were affected, because spectators could not attend matches. The biggest decrease of revenues was from ticket sales, year-on-year decrease od revenues was in club HC Sparta Praha 79,03 %, which is equal to 26,15 milions CZK, in team Mountfield HK this decrease was 66,26 %, which is equal to 12,35 milions CZK. Other area of revenues that was affected were revenues from promotion and advertisement - HC Sparta Praha year-on-year result was lower by 29,60 mil. CZK (21,3 %) and Mountfield HK by 6,68 mil. CZK (9,5 %) Because of said impact the clubs had to face a challenge to find enough funds to...
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Rebranding of the sport clubs in the Czech Republic
Chládek, Filip ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Rebranding of the sport clubs in the Czech Republic Objectives: The aim of the work is to draw up recommendations for clubs planning rebranding. The recommendations will be drawn up on the basis of an analysis of the rebranding of the clubs examined - AC Sparta Praha and HC Dynamo Pardubice. The analysis is focused on how the clubs AC Sparta Praha and HC Dynamo Pardubice exploited the potential of rebranding. Methods: Methods of qualitative research were used in this work. The method of in-depth interview in the form of a semi-structured interview was used to find out information on brand changes of the clubs studied. The method of case studies was used for a more detailed overview of the topic of rebranding. The case studies of rebranding of foreign clubs were used in this work. The case studies of the clubs studied were also created. Another method was the analysis of documents, which ensured the reliability and validity of information on the topic of rebranding. The last method was the discussion in the focus group with experts and fans. This method was used to gain a better understanding of the issue, to gain further information and different attitudes, views and opinions on rebranding. The findings of the discussion were used to make final recommendations. Results: As part of the...
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Verification of the influence of a special training program on the development of motor skills of younger school hockey players
CIBOCH, David
The diploma thesis is aimed to create a training program for hockey players of school age and to confirm its effectiveness in practice. The created program consists of eight types of exercises. Two teams of hockey players were created for this experience. In total, there were thirty-two players between the age of ten to eleven. We made an entry test for both teams. One team trained according to our new training program and another team trained as usual. We made final testing of both teams after nine weeks. The testing was being made by four tests on an ice rink, that would test the movement ability of young hockey players. We verified both groups' results separately and statistically by pair t-test at the level of significance 0,05 and then we counted factual significance. Subsequently, we compared the results of both groups against each other, which we also proved statistically by using an unpaired t-test. There was an improvement in all measuring tests in the experimental group, which was also confirmed by statistical significance.
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English vocabulary of Czech professional sportsman playing abroad
MENDEL, Dušan
The aim of this bachelor thesis refers to the English vocabulary of Czech professional sportsmen playing abroad. The main goal is to chart the vocabulary of the English-speaking football and hockey commentators and professional sportsmen. The attention is paid to Czech professional football and hockey players who played abroad and their experience with the sports slang. I discuss questions related to the English language with eight sportsmen from the Czech Republic who spent some time in their careers abroad. In the theoretical part, I mention the position of the English language in the World, current English vocabulary, and the topic of a professional sport and language. The work will also include sports slang, football and hockey terminology, and a comparison of Czech and English sports speech. In the practical part, I focus on the vocabulary of football and hockey commentators and sportsmen which I figure out with a help of the video records. Through interviews with selected Czech professional athletes, I find out how football and hockey players communicated in foreign clubs or how big a foreign language was an obstacle for them. I also try to form a table with them, which answers the question of whether athletes understand basic football and hockey terminology.
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The History of Physical Education and Sport in Křemže basin
FUČÍK, Jan
This diploma thesis is concerned with the history of physical education and sport in the Křemežská kotlina. Especially about the development of individual sports associations and the course of their activities from the beginning to the present. This thesis is divided into periods in accordance with important milestones in the development of our country's history. This thesis deals with all branches of sport in the Křemežská kotlina. In the first and second parts, sections are chronologically arranged into individual periods according to their creation date. In the third and fourth parts rank the individual sectors according to their popularity in the given area. The first part describes the beginning of organized sports activities in the Křemežská kotlina from preserved materials and is dated to the end of the First World War. The second part concerns the interwar years, between the First and Second World Wars. The third part begins with the end of the Second World War and concludes with the revolutionary year of 1989. The last fourth part concerns the latest sport history from 1989 to the present. The oldest information was drawn from the preserved chronicles, archival material of individual sports clubs, literature and periodicals. The information in the third and fourth part is supplemented by interviews with witnesses about the establishment of sports clubs and some sporting events.
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When it's not "just" about hockey. Hockey championships in the Czech Republic through the eyes of the organizers
Veselský, Matouš ; Šalanda, Bohuslav (advisor) ; Numerato, Dino (referee) ; Slepičková, Irena (referee)
"Sport is everywhere and we are in it." These words are the leitmotif of Jiří Černý's book Fotbal je hra. Pokus o fenomenologii fotbalu. In this text, Černý points out the significance of sports and sports games in modern culture. At present, we are witnessing an ever-growing interest in sport from the perspective of various scientific disciplines. This dissertation thesis deals with the phenomenon of mega-events, large-scale (not only) sporting events that have broad, society-wide impacts, from a sociological, qualitative perspective. In the Czech context, these are primarily sports competitions of a smaller scale than, for example, the Olympic Games, but which can nevertheless have profound social impacts. Such sports events, which took place in the Czech Republic and Czechoslovakia, undoubtedly became ice-hockey world championships. This dissertation thesis describes the Ice Hockey World Championship, uncharacteristically, through semi-structured interviews with the organizers of the championship from 2004 and 2015. This study is primarily about personal motivations, emotional connections, and personal interpretation of participation in the organization of the hockey championship. This qualitative approach to mega-events brings a very specific organizational perspective. At the same time, this...
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Sport club HC Sparta Prague development prognoses
Veselá, Anna ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
Title: Sport club HC Sparta Prague development prognoses Objectives: The main objective of this bachelor's thesis is to propose and draw up 3 possible prognoses of HC Sparta Prague financial situation development based on financial analysis of past years. Methods: In the first phase of the thesis a financial analysis from past 8 years is drawn up. The data required for the aforesaid analysis are gained from the analysis of the balance sheet, profit and loss account and financial ratios. The third phase deals with reconstruction of Taffler model for predicting bankruptcy. Based on the results of the financial analysis, 3 prognosis, namely optimistic, pessimistic and realistic are drawn up. The prognoses are drawn up using and taking into consideration the past development of profits and loss figures, as well as net income up to/till 2020. Modelling of the prognoses is carried out with the use of Forecast function in MS Excel. Results: The compared results of financial analysis and sports achievements have shown that the HC Sparta Prague financial situation develops depending on sports achievements of the extraleague team. The component prognoses were drawn up as follows: the best years were used for optimistic prognosis, the worst years for pessimistic prognosis, and all 8 years for realistic...
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