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Business Plan in Catering Industry
Mazůrek, Václav ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
Catering industry as a Business plan for foundation company is the main goal of this bachelor’s thesis.This bachelor’s thesis is based on theoretical knowledges. In order to complete the main goal is necessary to prepare business risks, competitors analysis, market analysis, and create marketing, financial and organization plan.
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Marketing communications in a chosen company
SCHREIEROVÁ, Markéta
The basic goal of this thesis is to propose a communication campaign for a chosen firm by using modern tools in the communication mix. The theoretical part contains an explanation of basic concepts, tools and methods in marketing communication. The information is collected from secondary sources as are scholarly literature or internet sources. The practical part is focused on the analysis of the chosen company background and on analysis of communication tools that the company uses by encouraging information from the theoretical part. There is a proposal for a new communication campaign including the budget of the campaign in the last part of the thesis. The campaign is primarily focused on online communication and social networks.
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Organization development strategy
Andreeva, Alexandra ; Tichá, Ivana (advisor) ; Pavel, Pavel (referee)
The subject of the thesis Organization development strategy is the description of internal resources of company EcoDům and its external environment, analyzing the target market and its development. The work suggests how to optimize the business strategy. The first part deals with the theory of creating strategies with all aspects related to this topic. In the second - practical part is described the current position of the company EcoDům s.r.o., a SWOT analysis based on internal and external analysis and suggested adaption of corporate strategy for better profitability and business performance.
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Marketing strategy of the business entity
Mayová, Martina ; Vokáčová, Lucie (advisor) ; Margarisová, Klára (referee)
The aim of this bachelor thesis is to define marketing strategy for selected business entities - PZP Heating Inc. and Servisbal Obaly Ltd. The first part of this thesis is devoted to a summary of teoretical knowledge concerning the essence of marketing, marketing process of STP, marketing mix 4P and strategic marketing management. In the second part sets out the current strategy of marketing management with a detailed analysis
of the marketing tools of both companies on the basis of information obtained
from their website, internal materials and consultations with the managers
of the companies. On the example of two different, competing companies
is a task highlight methods that have the highest benefit for the company.
Still,it is a totally different society with a different product and customer structure, certain principles work for both companies as well. Tools that is profitable for both companies, they can serve as an inspiration to others who do not know these methods or using
them are still hesitating. In chapter Results and discussion summarizes the most important findings about marketing management of both companies, is listed by the main character, and the most important findings for each marketing mix. Both companies agree
that, of all the tools for them is the most effective online marketing that despite
the relatively high costs, most companies brings new customers. Also, there are some recommendations for both companies, which would, if implemented, should
point to the still unused opportunities and bring them new customers.
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Marketing Strategy of Selected Enterprise
Jedličková, Zuzana ; Vokáčová, Lucie (advisor) ; Pavel, Pavel (referee)
Master thesis Marketing strategy of selected enterprise is engaged in optimizing the marketing campaign for the launch of the product on the market. Document Scanner DR-C240, which introduces Canon at the B2B market, due to changes in legislations, targeting the sale of the state administration and the executive. The theoretical part defines basic themes and concepts that are the introduction of a product on the market and marketing strategies linked. In the practical part there is analysis of the marketing mix of product, PEST analysis, Porter's model, evaluation of existing strategies, information from an interview with an Canon employee and also financial data analysis. All this is used to formulate recommendations for optimizing marketing campaigns. The author also formulates specific recommendations on product and communication level to the selected entity to help overcome a sluggish performance in recent years and has helped in increasing sales.
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Business Plan in Catering Industry
Mazůrek, Václav ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
Catering industry as a Business plan for foundation company is the main goal of this bachelor’s thesis.This bachelor’s thesis is based on theoretical knowledges. In order to complete the main goal is necessary to prepare business risks, competitors analysis, market analysis, and create marketing, financial and organization plan.
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Analysis of the Television Advertising Market in the Czech Republic
Kubů, David ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
Television composes the largest share of media market in the Czech Republic. Large scope for addressing a broad audience is created and investments of companies constitute a major share of income of television stations. These stations with their program focus on various groups of viewers which creates a space for submitters of advertisement to focus their marketing activities on selected target groups of viewers. Considering the fact that television constitutes such massive communication channel, differences among advertisements on individual television stations cease to exist. The objective of my thesis is to find out, if companies still apply theoretical recommendations regarding segmentation, targeting and suitability of selected strategy when submitting advertisements. To find answers to researched question, a data file containing all advertisements broadcasted by television stations in 2011, has been analyzed in this thesis. Research of data has been performed using cluster analysis. Upon results of this thesis, suggestions for improvement of researched condition of companies have been recommended.
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