Original title: Návrh marketingového plánu malého podniku "Vinotéka Žižkov"
Translated title: Proposal for the marketing plan of the small enterprise "Vinotéka Žižkov".
Authors: Kubát, Petr ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Keywords: Digital marketing; Marketing plan; PEST analysis; Porter analysis; Target market; Vinotéka Žižkov; Wine history; Cílový trh; Digitální marketing; Historie vína; Marketingový plán; PEST analýza; Porterova analýza; Vinotéka Žižkov

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/185144

Permalink: http://www.nusl.cz/ntk/nusl-535015


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses