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> Návrh marketingového plánu malého podniku "Vinotéka Žižkov"
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Original title:
Návrh marketingového plánu malého podniku "Vinotéka Žižkov"
Translated title:
Proposal for the marketing plan of the small enterprise "Vinotéka Žižkov".
Authors:
Kubát, Petr
;
Koudelková, Petra
(advisor) ;
Schneiderová, Soňa
(referee)
Document type:
Bachelor's theses
Year:
2023
Language:
cze
Keywords:
Digital marketing
;
Marketing plan
;
PEST analysis
;
Porter analysis
;
Target market
;
Vinotéka Žižkov
;
Wine history
;
Cílový trh
;
Digitální marketing
;
Historie vína
;
Marketingový plán
;
PEST analýza
;
Porterova analýza
;
Vinotéka Žižkov
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/185144
Permalink:
http://www.nusl.cz/ntk/nusl-535015
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2023-10-16, last modified 2024-01-26
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