National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing communications in a chosen company
The basic goal of this thesis is to propose a communication campaign for a chosen firm by using modern tools in the communication mix. The theoretical part contains an explanation of basic concepts, tools and methods in marketing communication. The information is collected from secondary sources as are scholarly literature or internet sources. The practical part is focused on the analysis of the chosen company background and on analysis of communication tools that the company uses by encouraging information from the theoretical part. There is a proposal for a new communication campaign including the budget of the campaign in the last part of the thesis. The campaign is primarily focused on online communication and social networks.
Motivation of employees in selected company
This bachelor thesis is focused on the issue of motivation of employees in selected company. Subsequently to suggest possible changes to improve the current state of this area. In the theoretical part there are written definitions of the basic terminology. In the practical part there is a research of characteristic of the company and there is also assessing the current state of motivation. Through questionnaires and interviews with managers were obtained data about the motivation of employees in the organization and then these data was graphically evaluated. Based on this data changes are proposed for improving motivation in organizations at the end of the work.

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