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Europeanisation of Czech, Polish, and SLovak media in the context of three crises
Rosenfeldová, Jana ; Vochocová, Lenka (advisor) ; Gregor, Miloš (referee) ; Havlík, Vlastimil (referee)
The dissertation focuses on the level and form of Europeanisation of Czech, Polish and Slovak media in the intense phases of three crises - the migration crisis, the coronavirus pandemic and the war in Ukraine. The theoretical starting points of the thesis are the theories of the public sphere. Its functional variant is considered in the context of the "European communication space" as a means or a necessary condition for eliminating various deficits of the European Union, especially the democratic deficit. Of the various approaches to conceptualizing the European public sphere, the research in this thesis adopts a Europeanization approach, through the lens of which the European public sphere is seen as a network of national public spheres that are increasingly "Europeanized", and which relies on individual national media in its empirical efforts to detect the European public sphere. A parallel quantitative and qualitative content analysis of the content published on Facebook by six Czech, Polish and Slovak mainstream media outlets in the early stages of each crisis identifies different levels of Europeanisation across crises, reflecting the different levels of competences that the EU possessed in each of them. At the same time, it shows that EU issues and actors have managed to gain a foothold...
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Social Network Analysis and Simulations
Vorlová, Pavla ; Král, Jiří (referee) ; Samek, Jan (advisor)
This diploma thesis is focusing on description of processing social network analysis, design and implementation of a model that simulates a particular social network and its analysis. Social networks are modern and very used in this time. They are very good point for exploring. This project deal with static analysis social network, where social network is constructed by graph. We nd out di erent properties of single component and than we establish signi cance of them. Relationships between components are important too for us, because they have a big influence on propagation information in network. Structural properties figure out existence of di fferent communities. We simulate social network with multi-agent systems, they are desirable for represent changes in network. Multi-agent systems have implemented a simulation model that represents a particular social network. His behaviour was analyzed and examinated by chosen methods.
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Image Viewer for Windows Mobile
Miklósy, Jiří ; Kajan, Rudolf (referee) ; Svoboda, Pavel (advisor)
Over the past few years, sales of pocket pc have increased dramatically due to the devices' popularity. As a result, these devices have replaced desktop computers in an increasingly wireless world. In this bachelor's thesis, I will describe different technologies that can be used with these computers. In the following chapters, I will try to explain programming in DirectX. The aim is for the reader to be familiarized with this framework, its usage, and problem-solving techniques. In the last chapter, I propose and implement image viewer, image upload, and tagging in 3D.
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Information Portal for Students
Švarc, Miroslav ; Veigend, Petr (referee) ; Dytrych, Jaroslav (advisor)
This work deals with the analysis of current communication systems used by students, the design of a new system and its implementation. The system includes a connection to the social network Facebook, the communication application Discord and Google services such as calendars and shared drive. The result is a functional system, programmed in PHP, which can be used for student communication.
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Facebook Contacts Export
Škrabánek, Ondřej ; Čermák, Martin (referee) ; Koutný, Jiří (advisor)
This bachelor thesis deals mainly with issues of social networking websites, especially of web Facebook, and program Microsoft Outlook. The application is designed to export contact informations of friends at the Facebook social network site. The implementation uses the technology of Microsoft C#.NET, Visual Studio Tools for Office, Microsof Office Document Imaging and Facebook SDK.
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Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
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Using of Data Mining Method for Analysis of Social Networks
Novosad, Andrej ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
Thesis discusses data mining the social media. It gives an introduction about the topic of data mining and possible mining methods. Thesis also explores social media and social networks, what are they able to offer and what problems do they bring. Three different APIs of three social networking sites are examined with their opportunities they provide for data mining. Techniques of text mining and document classification are explored. An implementation of a web application that mines data from social site Twitter using the algorithm SVM is being described. Implemented application is classifying tweets based on their text where classes represent tweets' continents of origin. Several experiments executed both in RapidMiner software and in implemented web application are then proposed and their results examined.
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Information Portal for Students
Krejčí, Petr ; Špaňhel, Jakub (referee) ; Dytrych, Jaroslav (advisor)
This work contains students' communication analysis, the design of new information system for students and its implementation. New system integrates the social network Facebook, the Google Docs and the Google Calendar. The result of this master's thesis is working system written in Java language. The system is based on the students' communication analysis and the requirements of the Students' Union.
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Social Media Marketing
Plšek, Vítězslav ; Andrýsek, Petr (referee) ; Chlebovský, Vít (advisor)
Social media represent brand new environment, which can be very useful for marketing communication, product propagation and also for getting a feedback from customers. The aim of thesis is to analyze multiple ways of social media usage at companies using social media to propagate themselves on the Internet. Information resulted from this research will go through further analysis and create marketing comminucation plan of the company specialized for expedition flashlights.
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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