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Comparing negative political advertising on social media in the USA and the UK with regard to voter protection
LaGrange, Vanessa ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
This thesis examines the issue of negative political advertising on social media in the United States and the United Kingdom. Furthermore, it focuses on describing the current legislative situation in both countries regarding the regulation of online political advertising and voter protection. Through two case studies of campaigns on the social network Facebook, the author examined negative messages of the Conservative Party in the UK parliamentary elections of 2019 and negative messages of Donald Trump in the US presidential elections of 2020. In the practical part, the author compared the use of negative political advertising in both countries and presented the shortcomings of the legislation governing political advertising, which manifested themselves in the selected election campaigns.
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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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Negative campaigning in 2020 Czech senate elections. Jan Grois case study
Batala, Vít ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the issue of negative campaigns in the Senate elections in the Czech Republic. In the theoretical part, the author describes the basic concepts of political communication, political marketing, and negative election campaigns. In the following section, the goal was to describe the specifics of senate elections in general and at the level of the Czech Republic. The methodological part describes case studies and why it has been used. The author used a questionnaire survey to collect the data. The next part of the thesis defines the main research and secondary research question, which aims to explain the unsuccessful campaign. The exploratory part is devoted to the description of the constituency from sociodemographic data. It then describes the main program priorities of the candidates. Special attention is then paid to the campaign of Jan Grois, the candidate who used the practices of this campaign before the second round. In the last part, the author analyzes the data from the questionnaire survey and answers research questions. The research shows that the negative campaign did not meet its expectations and turned against Jan Grois himself.
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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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Election Campaigns in small municipalities? Case Study of Microregion of Jemnice
Chvátal, David ; Jüptner, Petr (advisor) ; Perottino, Michel (referee)
This diploma thesis deals with election campaigns in small municipalities in the context of the Czech Republic, respectively nine municipalities of Microregion of Jemnice, which were selected as a research sample. The work focuses mainly on the analysis of whether election campaigns in these municipalities can be met at all, or what form and character of they have. The subject of the research is also the question if we can meet a certain form of election campaign in those small municipalities where there are disputes about the development of the municipality. This qualitative case study mainly uses the deductive methodological approach, where the basic theoretical approaches and concepts of the researched issue are introduced, from which the specific goals related to the research of campaigns in the Czech municipal environment are proceeded. The analytical part of the thesis is based on an inquiry in selected municipalities of the mentioned microregion, where the semi-structured interviews with successful and unsuccessful candidates from the municipal elections last year, ie. 2018, were used primarily for data collection, analysis of public and virtual documents, community websites or newspaper and municipal newsletters, was used as well. The final part of the thesis then summarizes the partial...
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The role of political leaders in Parliamentary elections 2017
Štosová, Tereza ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
(Abstrakt) The bachelor thesis is focused on the studying of the influence of political leadership on communication of six political actors during the period of the main electoral campaign. These politicians, who stood for the election to the Chamber of Deputies of the Parliament of the Czech Republic in 2017, were selected on the basis of their election results. The aim of the thesis was to answer the research questions whether these candidates showed elements of leadership and if so what, and then deduce the influence of political leadership on the election. The thesis is divided into three parts. The theoretical part provides the basis for understanding the subject. The following methodological part introduces the applied research methods. The last practical part launches by the characteristics of the studied subjects to bring the reader into the context, since the part that focuses on the research and description of the communication of these political actors is limited in time. Research is conceived as a case study that ranks among qualitative methods.
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Regulation of media during the election campaign in Czechoslovakia in 1946 and 1990
Pařízková, Nikola ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The thesis deals with election campaigns in media during founding elections in Czechoslovakia in 1946 and 1990. The importance of those elections derives from their character of being the first elections after a regime change. Based on a comprehension of historical context, characterisation of the media system related to regime change and particularly an analysis of specific expressions in election campaigns, the thesis aims to understand the functioning of media in given periods. The qualitative content analysis examines party newspapers of two relevant party bodies in given years - Rudé právo of Komunistická strana Československa and Svobodné slovo of Československá strana (národně) socialistická. The electoral campaigns in question largely reflect the dynamical processes associated with the period of transition. The concept of campaigns in 1946 is determined by the already established position of Komunistická strana Československa whose influence was wide. This party was controlling the functioning of media during elections even though the media system had already been emancipated after the Protectorate of Bohemia and Moravia. In 1990 we can conversely observe peremptory campaigns calling for democracy. Campaigns reflect the controversial position of KSČ in this year - Svobodné slovo appeals to...
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Possibilities and impingement of election campaign and public opinion: Sociological analyse of the presidential campaign in Czech Republic 2013
Illmannová, Anne ; Vinopal, Jiří (advisor) ; Sládek, Jan (referee)
The Diploma thesis concerns itself with the possibilities of election campaigns and their impacts on public opinion on the occasion of the first direct election of the president of the Czech republic. Influencing of the public opinion takes place in a system of public - politics - media, which is described in this thesis. Utilising this system I am going to answer the following question - how effective are election campaigns in influencing election decisions of voters? The witnessed election campaigns were unique in many aspects - they triggered an unprecedented response from the public and the media, which came close to resemble election behaviour in the United States of America, whose presidential election campaigns are considered a classic example. The theoretical background serves the purpose of analysing the election campaign of Karel Schwarzenberg, who, using an online campaign, achieved a result, which surprised a number of agencies examining voters' preferences, and proved, what a good campaign team is capable of given their candidate has strong public support. Next I am going to present assessments of the campaign by political scientists, social scientists and others. Key words: Public, public opinion, possibilities of influencing public opinion, massmedia, election campaigns, american...
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Municipal Elections in 2010 and Electoral Campaigns. Usage of Political Marketing by TOP 09
Peisertová, Vendula ; Jüptner, Petr (advisor) ; Lebeda, Tomáš (referee)
The thesis focuses on the use of political marketing by the political party TOP 09 during the municipal elections in 2010. This chosen topic explores issues that have not been covered by the Czech political research yet. The thesis is mostly based on the theoretical concepts of Lees-Marshment and Bruce Newman. The research surmised that the political party TOP 09 had implemented political marketing techniques during the last municipal elections, and it might be considered, as described by Lees-Marshment model, as a market-oriented party. The thesis uses qualitative research methods. Its second part comprises of two case studies on the municipal campaigns of TOP 09 in the cities of Olomouc and Prague: the empirical evidence reviews campaign strategy, electoral programme, election polls, relations to the other candidate parties, media coverage, campaign organization, internal marketing and (last but not least) campaign financing. The thesis comes to conclusions that TOP 09 was using political marketing on municipal level, but still there are differences in the extent of its usage. While the Prague party organization behaved as a market-oriented one, the Olomouc regional organization might be described as a sales-oriented party.
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