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Vliv slevových portálů na cestovní ruch v České republice
Sláma, Miroslav
Sláma, M. Impact of discount portals in tourism in the Czech republic. Diploma the-sis. Brno: MUAF, 2018. This diploma thesis deals with discount portals and their influence on consumers’ behaviour when purchasing a holiday. The methods of questionnaire survey (n = 687) and depth interviews (n = 11) were used to determine the typical consum-ers’ behaviour and the influence of discount portals. Based on the gathered in-formation, the results of the primary research were introduced and the general as well as the specific conclusions regarding the influence of discount portals in the Czech Republic were drawn.
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Využitie nástrojov online marketingu na trhu zlavových portálov
Pasch, Roman
The bachelor thesis is focused on online marketing tools as a way of achieving company objectives on the market of group-buying sites. The aim of the work is to increase sales efficiency of chosen company in this market. Practical part defines specifics of the group-buying sites´s market in the Czech Republic and future trends. There is also applied behavioral analysis of potential customer and analyses the behavior of competition as a source of information for creating marketing activities. The solution is introduction of brand marketing to online marketing tools and quantify the costs related with the proposed strategy.
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Kvalita produktov CR na zľevových portáloch
Malíková, Zuzana
Malíková, Z. Quality of products of tourism at daily deal websites. Bachelor thesis. Brno, 2017. Bachelor thesis deals with the perceived quality of products of tourism purchased on daily deals website issue. The main aim is to evaluate perceived quality and subsequently to compare with the perceived quality of the product of tourism purchased at tour operators or travel agencies. In terms of outcomes from the survey, which attempt 221 respondents from the Slovak and Czech republics, were identified most frequent negatives and positives connected with purchase on daily deal websites and tour operators and travel agencies. And a follow - up comparison negotiating about impacts of negatives on the willingness to repeat purchase on daily deal websites and at tour operator and travel agency.
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Discount portals
BAGOVÁ, Veronika
The bachelor thesis is about discount portals, in particular about legal relations between the relevant contract parties. The aim of this work is therefore to describe and analyse these relations. In the first part the work speaks about discount portals in general what they are and how they work from the consumer perspective. The thesis also deals with consumer law, especially with sales contract, agency contract and how the distance contracts are concluded. The second part of this work is practical research. The research is based on my own experience with the discount portals and the comparison of the commercial terms and conditions concerning the three most popular discount portals in the Czech Republic.
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Discount Portals in Exotic Destinations
Těšínský, Pavel ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The subject of the thesis is handling the issue of discount portals in area of exotic destinations. Especially from the perspective of consumers who shop on the servers of mass realize their purchases in travel. The aim is to analyze the potential market discount coupons relating to travel.
The theoretical part will look at how the definition of basic concepts of tourism and then describes the issue of discount portals. Then, a principle of their operation, their historical development, current situation and the issue of cooperation discount sites and travel agencies.
The practical part is devoted customer discount portals and trying to analyze their prefernce when buying trip. Following research are hypothetically envisioned conditions of successful collaboration between servers bulk shopping and travel agencies. Based on these findings, it is concluded and evaluation issues selling trips to exotic destinations via discount portals.
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Discount Portals in The Hospitality Industry
Müllerová, Veronika ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
This thesis deals with discount portals. The offer of terms that appear on the discount portal is very large,that´s why it has been narrowed down to only the restaurants.
The main objective is to define common and differing requirements (expectations) of discounts from customers who purchased discount vouchers and discounts from providers, which are, in the context of this thesis, restaurants. The thesis includes first introduction to the concepts of marketing to customers online.
Next, the central issue is the concept of discount portals. The practical part is an analysis of questionnaires from customers' discount portals and interviews with providers of discount offers. This is focused on restaurants that offer discounts compared to customers who buy the discount vouchers.
Finally, a comparison and contrast is made for the requirements of both parties. These results can serve in particular, to help new restaurateurs decide whether to offer discount portals and realize what to expect from it. This thesis can also serve permanent restaurant operators who are already on discount portals and act in their best interests to better satisfy customer expectations.
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Analysis of marketing activities of e-shops in a chosen segment
Horký, Michael ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to describe problems of the online marketing from the perspective of its practical use among daily deal websites. In the theoretical part there are outlined terms, whose understanding bears a significant importance for understanding of the rest of the work and also described key tools that are being used in the online marketing world. The practical section focuses on the situation on the daily deal websites market and subsequently analyses marketing activities of the daily deal websites Slevomat.cz, Pepa.cz and Groupon.com. The contribution of this work is to advise the analysed websites how to optimize their marketing activities and to provide a summary of recommendations on how to effectively apply online marketing tactics for a subject considering entering the market of the daily deal websites.
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Is Slevomat.cz an effective marketing instrument?
Slavík, Lukáš ; Hronza, Martin (advisor) ; Čermáková, Klára (referee)
Some firms, specifically 19,42 %, are reaching a loss after the promotion on the group buying site Slevomat.cz. A possible explanation is unsuitability of Slevomat.cz as a marketing instrument for all types of traders. A crucial factor for business profit is, in many cases, another purchase made by customers for the undiscounted price. The results suggest that on the return of customers to another purchase have a positive effect size of the company, offered type of goods/services, employee satisfaction and the number of newly acquired customers through promotion. An important determinant of customers return has proven to be the profit made by cooperation with Slevomat.cz and the relative discount rate. Contrary the number of sold vouchers has no impact on return of customers. Thus for the advertising company is helpful to set the optimal combination of discount rate and the maximum number of offered coupons.
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Group buying effects on lodging industry and food and beverage services
Nováková, Petra ; Jenčková, Jiřina (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis is about group buying and its effects on image of lodging industry and F&B services. First chapter describes history of group buying and contemporary situation of group buying in the Czech Republic. Next one deals with hotels, motels, guest houses, restaurants and their way of promoting on group buying websites. Last chapter is about practical research, most of all about questionnaire and interview with people, who are interested in.
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