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False Advertising in Tourism
Výrosteková, Petra ; Hejda, Jan (advisor) ; Šimůnek, Michal (referee)
This Bachelors thesis introduces the issue of false advertising from legal and marketing point of view. It presents specific examples of false advertising in various fields, with an emphasis on tourism. A questionnaire survey was conducted to complement the thesis by showing respondents' experience with false advertising and to show how it impacts their purchasing behaviour.
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Comparison of the structures of new reports on ČT and tv Nova in the first and second quarter 2012
Ernst, Jiří ; Lokšík, Martin (advisor) ; Šmíd, Milan (referee)
The bachelor thesis compares the consturction of the reports in the main news programs on the Czech Television and Tv Nova. The source is the broadcasting of "Události" and "Televizní noviny" for two weeks during the first half of 2012. The theoretical part contains the terms of the areas that have some influence on the usage of the typical elements.. The chapter on operational factors has the similar importance. A brief description of the media focusing on personnel changes is also included as well as more detailed description of the individual elements. The practical part presents four chapters with reduced results of quantitative analysis and qualitative analysis of selected elements /"Full natural sound" and "Stand-up"/. The following comparison is divided into three parts: first two compare the changes during the semester in each broadcast; the third part is dedicated to both programs in the second period.
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European capital of culture Košice 2013 - impact on tourism
Sidimáková, Andrea ; Netková, Jarmila (advisor) ; Heřmanová, Eva (referee)
The diploma thesis studies impacts of receiving the European Capital of Culture 2013 title by the city of Košice. The thesis analyses positive and negative impacts on different fields, mainly impacts on tourism and cultural life in the city. Questionnaire aimed at valuation of the ECC Košice 2013 project is also a part of the thesis. Respondents evaluated their satisfaction, success and fulfilment of their expectations according to this project.
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Media issues in the Czech cultural and social science journals of the 19th century.
RADOSTOVÁ, Markéta
This thesis deals with media issues and its reflection on Czech cultural and social science journals of the 19th century. The first part focuses on the problems of printing in the 19th century and chosen personalities of this time. The second part deals with the magazines Čas, Osvěta, Naše doba, Ruch and Lumír. The goal of the work is to provide an overview of the theoretical views on the media, as they were published in these journals. It will be based on a content and comparative analysis. The thesis also shows how the media was described and what was the role of the media in the 19th century society. The proposal to include the mentioned topic in media education lessons in primary school will be introduced in the final part of this thesis.
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Applications of internet in tourist trade
Daniš, Michal ; Jakubíková, Dagmar (advisor) ; Blinka, Roman (referee)
Bakalářská práce se věnuje cestovnímu ruchu a internetu jako jednomu z nástrojů, který je aplikován v marketingu cestovního ruchu. Teoretická část obsahuje definice cestovního ruchu, příčiny jeho vzniku a postavení v národním hospodářství, historii a vývoj internetu. Praktická část mapuje aplikaci internetu při prodeji služeb hotelových řetězců, leteckých společností, autobusové a vlakové dopravy, při prodeji služeb cestovních kanceláří a agentur, ale i v individuální dopravě a turistice.
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