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Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
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Analysis and Design of E-commerce Firms
Širáň, Josef ; Nosek, Zdeněk (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis deals with analysis of a website Zaujmete.cz. On the base of the analysis and separation of product nail sticker is designed an e-commerce for the product. Part of the thesis is also a new concept of e-commerce and propositions for promotion including graphic design.
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The content analysis of Forbes magazine's facebook page
Pištorová, Sára ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
The bachelor's thesis "The Content Analysis of Forbes Magazine's Facebook Page" describes the connection of traditional media (specifically printed periodicals) and social networking sites. It focuses on content quantitative analysis of published articles on the official facebook page of Forbes magazine. The theoretical part provides the comprehensive overview of the characteristics of social networks, the benefits connected to their use for printed periodicals and describes the basic functionality of Facebook social network. The methodological part is focused on the quantitative research and the method of content analysis in general. These principles are subsequently used in the research which is a pivotal part of the thesis and answers to the research questions asked to confirm or rebut the established hypotheses. The aim of the work is to find out how the Czech magazine Forbes communicates on Facebook, considering the structure of the published content and the amount of interactions generated by the fans of the site.
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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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Analysis and Design of E-commerce Firms
Širáň, Josef ; Nosek, Zdeněk (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis deals with analysis of a website Zaujmete.cz. On the base of the analysis and separation of product nail sticker is designed an e-commerce for the product. Part of the thesis is also a new concept of e-commerce and propositions for promotion including graphic design.
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Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
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Building a relationship with a customer through information products
Kročilová, Martina ; Postler, Milan (advisor) ; Losová, Veronika (referee)
This diploma thesis is focused on the topic of content marketing for businesses with an emphasis on creation of a content strategy, which is an important anchor in building a relationship with the customer. The first part focuses on the essential theory which was used as a starting point for the development of this paper. In the practical part of this thesis, there was executed a survey, which aimed to identify the online shopping behavior of current and potential customers of VinoPortugal. On the basis of this survey and several additional analyzes, the in-depth content strategy for this company was created. Creation of this strategy was the main goal of this thesis.
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Content strategy: preparation and designing web content for the organization
Ambrož, Jan ; Střížová, Vlasta (advisor) ; Javůrek, Adam (referee)
The work deals with the content strategy, methods and techniques how to prepare, design and create web content according to established goals. The theoretical part defines role of the content strategy, introduces methods, content life cycle and potential benefits and outputs of the content strategy in its phases: preparation, analysis, creation, evaluation and content management. Work also discussed the interaction with other fields of web design and legal limits, which affect online content in the Czech Republic. The main objective of this diploma thesis is to design new web content strategy for organization. After describing the initial situation and goals, mentioned methods are used to the systematic management of web content. Thanks to the results of this content strategy (target group definition, competitive content analysis, existing content inventory, keyword analysis, information architecture, style guide, content plan, content model, creation process and content management), readers get the guidance, which can inspire them in their practice.
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