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Development of Communicative Competence in an Elementary School Pupil
Žemlová, Tereza ; Chejnová, Pavla (advisor) ; Babušová, Gabriela (referee)
The focus of this thesis is to explore the development of communicative competence in an elementary school pupil. The research aims to analyse the specific areas of lexical and grammatical competence development in this pupil. The theoretical part of the research defines key terms related to communication. Moreover, it is focused on childrens' speech with the emphasis on the acquisition of specific means of communication that constitute the communicative competence. It also mentions various speech disorders which may follow the linguistic phenomenon of ontogenesis. It introduces several methods which can be used to analyse the child's speech level. The focus of the research is the vocabulary diversity of an elementary pupil (2nd grade student), calculated using the Type-Token ratio (TTR). The research also focuses on the complexity of syntax structures, represented by the number of simple and more complicated sentences in a speech. Data were collected by recording non- scripted interviews over a 6-month period. Three interviews were spontaneous, while the remaining three were centred around a specific topic. In the latter interviews, the subject had the option to prepare for the interview and fill in a given worksheet, allowing for a more structured speech. The interviews were transcribed according...
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Market position of a private label
OSYPENKO, Yaroslava
My bachelor thesis deals with the position of the dm drogerie markt's private labels on the Czech market. The main goal of this thesis is the selection of appropriate communication tools that will result in increasing the awareness of the private labels of this retail chain. The theoretical part of the bachelor thesis is focused on brands in general, own brands and marketing research. Then follows the practical part of the thesis, which researches customer awareness of dm drogerie markt's private labels. To achieve the aim, marketing research is used, which was conducted in the form of an online questionnaire survey. A total of 156 respondents participated in the research. Through the questionnaire survey, it was found that 43.4% of the respondents purchase goods offered under private label. More than half of the respondents tend to prefer or strongly prefer private label over national brand. The survey shows that the main reasons for purchase are acceptable quality and low price. Women are the most frequent shoppers and the two largest groups are those aged 19 to 30, followed by those aged 31 to 45. Based on the results obtained, recommendations were formulated on how to improve the position of dm drogerie markt private labels on the Czech market through communication tools. These recommendations include the use of direct marketing via SMS, the development of social media, offline advertising on billboards, online banner advertising and advertising on the social networks Instagram, Facebook, YouTube and TikTok.
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Changes of education and communication at high schools due to school information systems
KUŠNEROVÁ, Kristýna
This bachelor thesis is focused on mapping the changes in teaching and communication among the school, pupils and parents in lower secondary schools due to the situation associated with COVID-19. The theoretical part of the bachelor's thesis is focused on the analysis of various means of communication (classical and online) among the school, the pupils and his parents. The content of this part of the work is a description and comparison of school information systems. The practical part of the work consists of qualitative research, which is based on indepth interviews with teachers of selected lower secondary schools and with the parents of pupils who attend these schools. As part of the research, I dealt with the advantages and disadvantages of distance learning for communication among school, pupils and parents. Mainly, I tried to identify the obstacles that prevent the school, pupils and parents from communicating effectively. And also I tried to identify how the coronavirus pandemic changed communication among them, both quantitatively and qualitatively.
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Social communication
Blumentálová, Lucie ; Duffková, Jana (advisor) ; Vinopal, Jiří (referee)
The work deals with social communication. Basic formal work arrangements is conducted from the theoretical anchoring the topic of practical knowledge in the field of social communication youth. The space here is devoted to the definition of social communication, comparing her relation with interaction and by negotiation, further then her frame (communication act, actors, communication channels - communication media, functions and purpose of the communication). For orientation deals with social communication, socialization of youth in the family, school and friends. Paies also free time youth and his usage. Followed by a section containing the results of my own empirical investigation and comparison with previous studies.This part is devoted to my own case study of the social communication of youth in chosen Kolínsko region. It detects means of communication used by youth, it deals with the question whether the youth prefer the possibilities of personal communication or the usage of modern means of communication; which communication topics they use with their friends and which they use with their parents and what is the purpose of communication with different types of communicators (parents / friends). It also focuses on the usage of communication accompanying phenomena (emoticons, acronyms, non-...
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Means of communication and their use at schools for pupils with hearing impairment in Prague and Munich
Vybíralová, Marie ; Hádková, Kateřina (advisor) ; Komorná, Marie (referee)
The presented diploma thesis deals with the means of communication (sign language, signed language, written language, finger alphabet, etc.) used by teachers in schools for pupils with hearing impairment in Prague and Munich. The work is interested in the topic of related educational approaches, which schools, or teachers use, and what means of communication they prefer. Using observation methods and questionnaires, it wants to find out what or who leads the educators to the chosen communication means and what they think about their own communication competencies. In addition, it compares the current situation of this issue at the elementary schools for the hearing impaired in Prague and Bavarian Munich. The first chapter focuses on which kind of pupils are attending schools for the hearing impaired and what are the possibilities for communication. The second chapter deals with approaches to the education of pupils with hearing impairment. In addition to basic approaches (oral, total, bilingual) describes the approach by American linguist D. A. Stewart, which was developed for the needs of the classroom. Before comparing the results of the research, there are two chapters dealing briefly with descriptions and history (particularly from the point of view of communication) of the researched schools....
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Social communication
Blumentálová, Lucie ; Duffková, Jana (advisor) ; Vinopal, Jiří (referee)
The work deals with social communication. Basic formal work arrangements is conducted from the theoretical anchoring the topic of practical knowledge in the field of social communication youth. The space here is devoted to the definition of social communication, comparing her relation with interaction and by negotiation, further then her frame (communication act, actors, communication channels - communication media, functions and purpose of the communication). For orientation deals with social communication, socialization of youth in the family, school and friends. Paies also free time youth and his usage. Followed by a section containing the results of my own empirical investigation and comparison with previous studies.This part is devoted to my own case study of the social communication of youth in chosen Kolínsko region. It detects means of communication used by youth, it deals with the question whether the youth prefer the possibilities of personal communication or the usage of modern means of communication; which communication topics they use with their friends and which they use with their parents and what is the purpose of communication with different types of communicators (parents / friends). It also focuses on the usage of communication accompanying phenomena (emoticons, acronyms, non-...
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