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Communication strategy of the Czech Olympic House in Rio de Janeiro
Zamrzlová, Eva ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master Thesis deals with the communication strategy of the Czech Olympic House in Rio de Janeiro during the XXXI. summer olympic games that will take place in 2016. The succesful Czech Olympic House in London is considered to be a groundwork for this strategy. There is a need to diversify, especialy because of the different characteristics of both destinations. The aim of this thesis is to find the optimal communication instruments and their application in the way that will respect the conditions of both czech and brazilian market. The emphasis is placed on the promotion of the Czech republic as a reliable business partner and attractive tourist destination.
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Analysis of the Marketing Communication in Vitra Koncept s.r.o.
Berková, Lucie ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and to suggest particular solution for the company's future practice.
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Proposal and implementation of communication strategy of the Domácí těstoviny bistro
Vančurová, Olga ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.
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Marketing strategy of the hotel UNIC Prague
Naisarová, Jana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The object of this bachelor thesis is to analyze existing marketing strategy of the hotel and to propose solutions for improvements on the basis of the information acquired. This thesis is divided into two main parts, theoretical and practical. The theoretical part explains the basic concepts and terms, especially marketing and marketing of the hotel, the marketing mix with all its parts, the marketing environment and the brand image and identity. The practical part is concentrated on the Hotel UNIC Prague and analyzes its marketing environment, communication strategy, image and identity and also contains a SWOT analysis. The last chapter of this part presents my proposed recommendations for improvement of the marketing strategy of the hotel. Conclusion of the work contains the overall summary of the thesis.
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Communication strategy of Dopravní podnik města České Budějovice, a.s.
Laštůvková, Zuzana ; Halík, Jaroslav (advisor) ; Toušek, Radek (referee)
The aim of this bachelor thesis is to analyse the communication strategy of the company Dopravní podnik města České Budějovice, a. s. and suggest possibilities for its improvement. The first part explains the theoretical knowledge of marketing and communication. The second part introduces the company and analyses its internal and external environment. This part also contains the analysis of the current communication strategy of the company and SWOT analysis. The third part deals with recommendations and suggestions for improvement of this strategy.
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Analysis of communication strategy of TOP 09 in election campaign in 2013
Vávrová, Barbora ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master's thesis focuses on election campaign and communication strategy of political party TOP 09 in elections in 2013. The goal of this thesis is to analyze communication strategy of political party TOP 09 in election campaign, to analyze individual tools of communication and to evaluate the quality of their implementation. The thesis is divided into two parts. First theoretical part aims to define political marketing and his individual concepts and models, and then election campaigns and strategies. In analytical part of thesis it will be accomplished the strategic analysis of party TOP 09 and then analysis of communication strategy. Evaluation of communication strategy of political party TOP 09 and proposals to streamline is the important part of this thesis.
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Communication with the Mass Media and Publicity of a Non-Profit Organization
Arenberger, Ladislav ; Musil, Martin (advisor) ; Nový, Jan (referee)
Annotation The topic of thesis is the communication strategy of non-profit organizations. The thesis is dividend into the theoretical part and practical part. Theoretical part is mainly devoted to theoretical definition of the problem using the available literature. Practical part deals with specific non-profit organization. Practical part is including analysis such as situation analysis, SWOT analysis, etc. and interview with the employees of organization. Based on these results will be suggested recommendations in areas of communication strategy of enterprise
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Commercial communication of brewery Pernštejn
Vojtěchová, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The topic of my Bachelor Thesis is " Commercial communication of brewery Pernštejn". The aim of my thesis is to find out the awareness of the brand Pernštejn, activities of the brewery and forms of promotion among the youth. As a follow-up to the results, I will try to propose some possible future improvements. The theoretical part of this thesis is devoted to basic terms of marketing, marketing and commercial communication and marketing research. The components of the practical part are the information about the brewery, analysis of current communication strategy, analysis of questionnaire survey and recommendation for future.
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Communication strategy of non-profit organizations
Kolesárová, Maria ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.
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