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Public radio in the Czech Republic, its current and future position in society from the perspective of millenials
Hanáčková, Kamila ; Groman, Martin (advisor) ; Jirák, Jan (referee)
This thesis deals with the analysis of listening to public radio in the Czech Republic among millennials. It wants to find out their listening habits and behaviour, their motivation for listening and their perception of the current position and future role of public radio in society. The theoretical part of the thesis explains the basic concepts that are essential for the thesis, introduces the methodology and content of the whole thesis, and also presents the theoretical approaches of cultural studies on which the thesis is based. These are mainly based on the concept of active audience, the theory of selectivity and the findings of the so-called Birmingham School. It briefly describes the historical development and role of radio in the Czech Republic and its current form. In the practical part of the thesis, it interprets its own empirical research, what it consists of, how it was conducted and what its conclusions are. This was carried out using a qualitative method and in-depth interviews with twelve respondents, asking twenty open-ended questions that explored participants' listening, motivations and perceptions of Czech public radio. Using the method of grounded theory, categories were created through open, axial and selective coding, which could be used to elaborate a central category, on...
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Audience motivations to watch cooking game shows on Czech television channels
Němečková, Amálie ; Reifová, Irena (advisor) ; Vodičková, Karolína (referee)
This bachelor thesis deals with the audience motivation to watch cooking game shows on Czech television channels using the example of the competition"Peče celá země". The adaptation of the original British format, The Great British Bake Off, has become a very successful show on Czech television, achieving high ratings. The aim of this thesis is to find out what were the motivations of the viewers to watch this programme and what are their resulting reflections. The theoretical part looks at the relationship of society towards food. It focuses on the changes in the perception of food as a basic biological need, the consumer society and the influence of new media on eating habits. The thesis also describes the origins of reality TV, its evolution over time and the possibilities of learning from reality shows. In particular, it deals with the cooking show format, its beginnings on Czech television channels and describes the impact that watching it can have on viewers. Then the theoretical part focuses on Czech adaptations of cooking game shows, especially "Peče celá země". It focuses on the course of the competition, the success of the format, the presence of celebritisation and the product placement. The subject of the practical part of the thesis is a qualitative analysis of the media audience, the...
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Audience perception of feminist motifs in The Handmaid's Tale TV series
Machová, Lucie ; Fousek Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
This master's thesis explores the role of feminist ideology in audience experiences across pop culture genres using the example of the Czech audience of the American television series The Handmaid's Tale (2017). In academic debate, this title is associated with the existence of a relatively new trend of feminist perspectives penetrating popular culture, as well as with the establishment of the so-called female-centric TV series genre, which is characterised by a focus on women's experience and position, and thus on feminist themes. The aim of this thesis is to obtain findings on how representatives from the Czech audience interact with this phenomenon, namely the audience situated in an environment where there is a stronger tradition of anti- feminist attitudes. The qualitative research is based on the theory of active audiences and is derived from the analysis of six semi-structured in-depth interviews using the grounded theory method. The purpose of the thesis is to discover the different ways in which the respondents perceive feminist motifs in The Handmaid's Tale and how they reflect on them in a real social context, consequently in relation to their personal attitudes towards feminism. The research concludes that the ways in which respondents recognize the feminist themes of the series have...
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Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Beginning and rise of the czech docusoap
Jindrová, Marketa ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
This thesis has aimed to comprehend how the parents of today's small children perceive the parenthood portrayed in the TV docusoap "Čtyři v tom". In the theoretical part of the thesis I focus on the family, its changes and progressive liberalization of the traditional concept of the man and woman's role within the family with regard to Czech background and empirical studies. The Czech Television recorded different approaches in the "Čtyři v tom" docusoap. Four mothers and their partners with their various stories have become the pattern families and attitudes towards the parenthood in the empirical part of the thesis. I have done twelve individual research semi-structured interviews using the Qualitative Method. Consequently I have analysed a wide collection of interpretations. The essential condition for the analytical part of the thesis was the spectator in the role of effective audience capable to interprete the watched stories from her/his point of view. Powered by TCPDF (www.tcpdf.org)
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Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
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