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Analysis of customers satisfaction in a selected restaurant facility
Havlasová, Eva ; Oberhel, Martin (advisor) ; Bednářová, Martina (referee)
This thesis deals with customer satisfaction in restaurant named U Vnuka. The aim of bachelor thesis is to make marketing research in this chosen restaurant. The main keywords are marketing research, customer, customer satisfaction and questionnaire research. This thesis is composed from two parts. The first one desribes theoretical basis of chosen theme. It involves knowledge about marketing research, questionnaire research, customer and customer satisfaction. The second part describes research itself, its aims, procedure and single steps. The end is dedicated to conclusion of the whole research and also gives some recommendations to the owner of the restaurant.
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Differences in Motivation of Workers of Different Ages in a selected Organization
Bošanská, Denisa Patricie ; Hiršová, Miloslava (advisor) ; Bednářová, Martina (referee)
The bachelor thesis is focused on work motivation and its differences by age categories. Secondary objectives are: determine the age structure of workers, describe and analyze the motivation structure of the various age categories, to plan and structure the motivation system for management. There are explained basic concepts, which are related with motivation, theories of motivation and sorting age groups in the theoretical part. Mentioned concepts were necessary to write out the practical part and survey research also helped me to complete the process. I evaluated and interpreted the obtained data from survey research by descriptive statistics in the practical process. The obtained results from the survey research were compared with theory knowledge. I then completed the recommendations of the motivation system from the findings of my research.
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Transformations of the evening news Události and regional news of ČT since 2007 to 2012
Bednářová, Martina ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...
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Economic Impacts of Nosocomial Clostridium Difficile Infection in a Health Care Facility
Váchová, Eva ; Lešetický, Ondřej (advisor) ; Bednářová, Martina (referee)
Nosocomial infections represent for the health care providers serious economical and also health complications. The aim of this thesis is a comprehensive presentation of nosocomial infections. Second part focuses on a bacteria Clostridium difficile. This thesis analyzes epidemiological situation in a particular medical care facility together with the cost of therapy. The incidence of Clostridium difficile is, despite of the worldwide increasing trend, decreasing in the selected facility. Significant differences exist among individual departments in the amount of samples collected as well as in their rate of positivity for the bacteria presence. Data collected are applied to a German pharmacoeconomic model which compares vancomycin therapy with fidaxomicin therapy. On a group of 100 patients it was proved that more efficient is, despite of its higher price, treatment by fidaxomicin because it leads to a lower percentage of recurrences and morbidity and mortality decrease.
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Business Plan - The setting up of a goat´s farm
Bednářová, Martina ; Syrovátka, Oldřich (advisor) ; Král, Pavel (referee)
The aim of this thesis is the creation of a business plan in order to set up a business. The business is specialised in the breeding of goats and direct distribution of products made from goat's milk. A fundamental part of the plan is constituted by the conducted strategic analysis. The basis of the analysis compilation were data from prominent Czech organizations, an analysis of the market, and communication with competitors and experts. There were also similarities in other important parts of the plan. This is represented by a marketing, production and financial plan. The marketing plan provides information about used marketing strategies. The production plan informs about technologies and the volume of production. In order to validate the viability of the existent aim, the research was conducted on the basis of the financial plan. One of the benefits of this paper is the identification and elaboration of all important aspect influencing the initiation and subsequent functioning of a particular business, as well as the proposition of solutions for problematic areas.
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Možnosti využití hmyzu jako potraviny v podmínkách České republiky
Bednářová, Martina
The growing interest in edible insects in the Czech Republic is confronted with a minimal amount of information available on this subject. Therefore, the main aim of this work was to map the possibilities of using insects as food in the Czech Republic. To meet the objectives, two hypotheses were defined: 1. Nutritional value of insects bred in the Czech Republic is comparable with the nutritional value of common foods and insects is the alternative in human nutrition. 2. The professionals and laymen in the Czech Republic are ready for including insects as food in the consumer basket. Methodically the objectives were addressed through: a) analyzes of selected nutritional parameters of seven insect species: migratory locust (Locusta migratoria), mealworm (Tenebrio molitor), superworm (Zophobas atratus), honey bee (Apis mellifera), wax moth (Galleria mellonella), silkworm (Bombyx mori), field cricket (Gryllus assimilis); b) analyzes of purine derivates in three species of insects: mealworm (Tenebrio molitor), superworm (Zophobas atratus), field cricket (Gryllus assimilis); c) a survey regarding the use and insect breeding among the consumers, breeders and processors; d) gathering information of the legislative framework from legal authorities of the Czech Republic and the Novel Food Working Group of European Union in Brussels. Analyses proved a high nutritional value of selected species, but also confirmed statistically significant differences in the nutrient content of nutrientss and purines between the species. The survey confirmed the different public attittude to the species, the best score was gained by mealworm (Tenebrio molitor), the worst by silkworm (Bombyx mori). Breeders are willing to produce edible insects for entomophagy. Analysis of legislation and questioning showed that the legislative framework for entomophagy does not yet exist in the Czech Republic. Aims of the study were met, Hypothesis 1 was confirmed completely, Hypothesis 2 only partially. While consumers, farmers and processors are prepared for the edible insects to enter the market in the Czech Republic, the legislative framework is yet to be created.
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The Costs Analysis of Colorectal Cancer.
Bednářová, Martina ; Lešetický, Ondřej (advisor) ; Břehovský, Miroslav (referee)
The topic of this dissertation paper is the evaluation and comparison of costs related to the treatment of colorectal cancer in a sample of therapeutically significant groups of patients who were treated in the hospitals in Jindrichuv Hradec and Ceske Budejovice. Particular groups differ by the type of treatment used in this case and it is possible to distinguish patients with initial, advanced and most advanced stages of the illness.
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