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Potravinový odpad a motivy vedoucí generaci Z k uvědomělé spotřebě
Bártová, Tereza
Food waste can be reduced, but unfortunately, like other waste, it is unavoidable and simply occurs in households without us realising it. So what happens to the food that ends up in the bin? They rot in landfills, where they become greenhouse gases that cause negative climate change. That is why it is so important to inform households about this issue, to make them aware of the environmental impact of their behaviour and to motivate them to be more sustainable. The research problem is to identify what attitudes Generation Z young people have towards food waste segregation, whether they would like to learn more about this issue and what form of communication they would like to be addressed with to motivate them to think and, ideally, change their behaviour. Then, based on the identification, propose recommendations to reach this generation.
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Flute playing as a group teaching in community school
Bártová, Tereza ; Hurníková, Kateřina (advisor) ; Kubátová, Gabriela (referee)
The diploma thesis deals with group teaching of flute, especially in a community school. The aim of the work was to summarize the already existing materials and in the practical part to perform the experiment directly in the classroom, where the goals and hypotheses for the period were set. The theoretical part summarizes the existing work that deals with this topic. There are also mentioned the possibilities of teaching the flute and a look at group teaching of the instrument in history and today. The next section provides an overview of textbooks that deal with group flute playing and other frequently used titles and their comparison. The next topic is playing an instrument in a music class and also a theory on the topic of alternative and community schools. The practical part contains an introduction to the course of music lessons in the classroom where the research took place. It focused on teaching flute in a specific class. The methods used were experiment and observation. Pupils met the goals set for the semester and learned to play a few notes and songs. Some hypotheses have been confirmed (a better attitude of pupils towards music education if they play an instrument here). Others hypotheses have refuted (a better attitude towards playing the flute if the child is already playing another...
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Methods for measuring service quality in university libraries: a case study of libraries AMU and JAMU
Bártová, Tereza ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
This thesis examines the issue of measuring the quality of services from a theoretical and practical perspectives. It's trying to define the term quality in the context of library services, particular performance indicators used in practice and try to provide an overview of the possibilities of its measurement in the Czech environment as well as abroad. It describes methods Balanced ScoreCard, Benchmarking, Total Quality Management, ServQUAL and SWOT analysis, which originally came from the commercial sector and Benchmarking of libraries, Bibliotheksindex and LibQUAL +, which were created directly for a field of librarianship. It also maps the various activities in this field at national and international level. The practical part of the thesis consists of a survey in two selected libraries performed on the basis of three selected methods of quality measurement: Benchmarking of libraries, Bibliotheksindex and SWOT analysis. In conclusion of the thesis is based on the information gathered from own experience and practice created a general framework for service quality, the possibility of increasing quality and it's measurement in academic libraries.
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Presentation of a local fashion in Czech lifestyle magazines
Bártová, Tereza ; Koudelková, Petra (advisor) ; Zavadilová, Tereza (referee)
The Czech fashion industry is constantly in progress and has growth potential. However, it still has significant deficiencies. The thesis focuses on local fashion and its presentation in Czech lifestyle magazines. The primary quantitative research focused on examining the Czech lifestyle fashion magazine's environment and determining in what context and how often these media write about local fashion and its designers. Through the content analysis, the three fashion titles (Vogue CS, Elle, and Harper's Bazaar) were examined during the period between August 2018 and December 2020. The theoretical part of the thesis focuses on the topic introduction, where deals with fashion and fashion journalism evolution. Then, the current situation in both fields is described. The methodological part consists of a theoretical basis, literary review, and research design. Three research questions and four hypotheses were formulated within this paper. Research results suggest that Czech fashion media outputs regarding the local fashion are mostly connected with Mercedes-Benz Prague Fashion Week via online editorial articles.
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Veganism as a phenomenon in the perspective of marketing communication
Bártová, Tereza ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis is trying to look into the relation between non-vegan consumers and companies, which have the vegan products in their portfolios. A next thing mentioned in this work is the most common used motivators which lead the non-vegan consumers to buy vegan products. Thesis is also trying to find out what is the opinion of the consumers to the present communication of the vegan brands and what should bet he way to improve this communication. In the first part there is a theoretical basis of this work, including the primary terms of veganism and marketing. There is also a brief analysis of the present online communcation and of the PR activities of the chosen vegan brands, which are functioning on the czech market. The second part is the practical one. It includes the research and the analysis of an obtained data, which were acquired by the semi-structured interviews with 7 respondents.
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Compensation of victims in the context of peace operations of international organizations
Bártová, Tereza ; Honusková, Věra (advisor) ; Hýbnerová, Stanislava (referee)
This thesis deals with the protection of children in international refugee law. The status of a person seeking international protection under international law is primarily regulated by the Convention Relating to the Status of Refugees. However, this Convention does not expressly address the specific situation of the child asylum seeker. By adopting a binding Convention on the Rights of the Child (CRC), the broad catalogue of basic civil, political, economic, social and cultural rights of children has been confirmed. It includes the right of a child seeking international protection to obtain the necessary protection and humanitarian assistance when the child wants to exercise its rights under the CRC or other conventions of international law of human rights. CRC includes, inter alia, four fundamental principles, the elimination of discrimination, the right to life, survival and development, respect for the child's position and the principle of the best interests of the child. The goal of this thesis is to determine whether and how the position of the child seeking international protection under the international refugee law has been influenced by the CRC and by the principle of the best interests of the child. The thesis is divided into four chapters, the first two chapters deal with the historical...
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Methods for measuring service quality in university libraries: a case study of libraries AMU and JAMU
Bártová, Tereza ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
This thesis examines the issue of measuring the quality of services from a theoretical and practical perspectives. It's trying to define the term quality in the context of library services, particular performance indicators used in practice and try to provide an overview of the possibilities of its measurement in the Czech environment as well as abroad. It describes methods Balanced ScoreCard, Benchmarking, Total Quality Management, ServQUAL and SWOT analysis, which originally came from the commercial sector and Benchmarking of libraries, Bibliotheksindex and LibQUAL +, which were created directly for a field of librarianship. It also maps the various activities in this field at national and international level. The practical part of the thesis consists of a survey in two selected libraries performed on the basis of three selected methods of quality measurement: Benchmarking of libraries, Bibliotheksindex and SWOT analysis. In conclusion of the thesis is based on the information gathered from own experience and practice created a general framework for service quality, the possibility of increasing quality and it's measurement in academic libraries.
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E-books in special libraries - acquisition, cataloguing, services
Bártová, Tereza ; Římanová, Radka (advisor) ; Stöcklová, Anna (referee)
(english) Bachelor thesis analyzes the situation of electronic books in the Czech specialized libraries. Introductory chapters are devoted to general e-book, with a focus on scientific "e-born" monographic publications. Described are processes associated with the issue of e-books and general principles of building a library collection. I tis generally mapped the situation in the Czech specialized libraries, especially in connection with the subsidy programs of the Ministry of Education to support the infrastructure of research and development (2000-2011). Mentioned the possibility of searching e-books. Through an in-depth structured interview with a professional staff of the National Technical Library and the National Library of Medicine have found details of the acquisition, cataloguing and access to electronic books and informations are then processed and compared.
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