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Trade show Reklama - Polygraf as a marketing communication tool
Gregůrek, Tadeáš ; Zamazalová, Marcela (advisor) ; Říha, David (referee)
This bachelor thesis deals with a problem of handling trade shows as an organizer. The theoretical part handles terms of marketing communications and impact of marketing from literary sources. The practical part is held in questionnaire form, in which inquired people answer problem relevant questions. Questionnaire was made under the roof of trade show Reklama - Polygraf 2012. The practical part also handles the trend of development of the current trade show and making suggestions that rise from that trend. The aim of this thesis is to analyze role of trade shows from which can organizers profit and discuss it from the view of visitors. At the end of the thesis are summarized survey data and drawn proposals and recommendations.
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Master Data Integration hub - solution for company-wide consolidation of referrential data
Bartoš, Jan ; Slánský, David (advisor) ; Pour, Jan (referee)
In current information systems the requirement to integrate disparate applications into cohesive package is greatly accented. While well-established technologies facilitating functional and comunicational integration (ESB, message brokes, web services) already exist, tools and methodologies for continuous integration of disparate data sources on enterprise-wide level are still in development. Master Data Management (MDM) is a major approach in the area of data integration and referrential data management in particular. It encompasses the referrential data integration, data quality management and referrential data consolidation, metadata management, master data ownership, principle of accountability for master data and processes related to referrential data management. Thesis is focused on technological aspects of MDM implementation realized via introduction of centrallized repository for master data -- Master Data Integration Hub (MDI Hub). MDI Hub is an application which enables the integration and consolidation of referrential data stored in disparate systems and applications based on predefined workflows. It also handles the master data propagation back to source systems and provides services like dictionaries management and data quality monitoring. Thesis objective is to cover design and implementation aspects of MDI Hub, which forms the application part of MDM. In introduction the motivation for referrential data consolidation is discussed and list of techniques used in MDI Hub solution development is presented. The main part of thesis proposes the design of MDI Hub referrential architecture and suggests the activities performed in process of MDI Hub implementation. Thesis is based on information gained from specialized publications, on knowledge gathererd by delivering projects with companies Adastra and Ataccama and on co-workers know-how and experience. Most important contribution of thesis is comprehensive view on MDI Hub design and MDI Hub referrential architecture proposal. MDI Hub referrential architecture can serve as basis for particular MDI Hub implementation.
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The benefit of the internships for the midwifery students
RAKUŠANOVÁ, Lucie
The Faculty of Health and Social Studies of the University of South Bohemia in České Budějovice offers students of midwifery the internships in Finnish town Kemi and in Namibian town Keetmanshoop. According to the final reports, students who return from the placements are very satisfied. This is mainly due to the practical skills gained by the management of the local midwives. One of the objectives of this thesis was to find out the specifics of the contribution of the foreign internships for students of midwifery. Another objective was to identify the specifics of the practical training of midwives in Finland and Namibia and to find the opportunities for their integration into the midwives training program in Czech Republic. The theoretical part deals in introduction with the theory and the benefits of the internships abroad. Secondly it deals with the education and the practical training of midwives in Czech Republic and the influence of mentorship on this training. Finally, the theoretical part covers education and practical training of midwives in Finland and Namibia. The qualitative research was used for this thesis, with the structured interviews as the technique of data collection. Five respondents, participants of foreign internships corresponded to ten questions in April 2012. The specific benefits of the internships for students of midwifery that were identified can be used by the foreign department of the Faculty of Health and Social Studies to create promotional materials for the internships abroad. The identified specifics of the practical training in Finland, Namibia and student?s opinions on the application of these specifics into the midwifery training in Czech Republic can serve the practical training guarantors of the faculty as an inspiration to improve and enrich the practical training of midwives in the Hospital Ceske Budejovice. It can particularly help with the selection of practical training mentors and transform theirs and midwives attitude to training of future generations of midwives. Finally, this thesis can also serve as an educational and inspirational material for mentors of practical training.
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Methodology of the research of information needs
Sychrovská, Lenka ; Stöcklová, Anna (referee)
Rigorózní práce se zabývá problematikou metodologií průzkumu informačních potřeb. Informační věda náleží ke společenské disciplíně a její průzkumy informačních potřeb vycházejí z teorie i praxe metod sociologických; z metodologie sociologických průzkumů. Teoretická příprava průzkumu informačních potřeb se proto shoduje s přípravou průzkumu sociologického. Obecná sociologická metodologie řeší klíčové problémy, na které je nutno odpovědět dříve, než se začne provádět konkrétní práce v terénu. Hlavním cílem práce je poskytnout pokud možno ucelený pohled na problematiku metodologie průzkumu informačních potřeb a seznámit se základními předpoklady a východisky dobrého a úspěšného průzkumu. Poskytuje základní informace o tom, jak se provádí průzkum informačních potřeb a předložit obecný postup pro realizaci vlastního průzkumu. Práce je doplněna dvěma názornými příklady průzkumu informačních potřeb formou dotazníkového šetření. Objektem průzkumu se stávají zahraniční studenti Filozofické fakultě, cílem je zjistit a identifikovat jejich konkrétní informační potřeby. Údaje v těchto průzkumech získané jsou prezentovány ve dvou kapitolách.Další kapitoly pojednávají o významu průzkumu informačních potřeb, o problematice informačního chování a informační přípravy. Z hlediska struktury je práce rozdělena do šesti částí,...
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Heart Rate Response in Newborns to Relatively Strong and Mild Trigeminal Odorants
Boušová, Jiřina ; Martinec Nováková, Lenka (advisor) ; Brothánková, Pavlína (referee)
The widely accepted view nowadays is that experiencing odours as rather pleasant or unpleasant is, to a certain degree, shaped on a daily basis through individual experience within one's culture via evaluative conditioning or, rather marginally so, via mere exposure to that certain odour. In other words, humans are not born with any fixed set of olfactory likes or dislikes but rather, they acquire them throughout their lifetime. However, olfactory sensation is not a "pure" percept, as odorant stimuli generally elicit a qualitative percept of an odorant - generated mainly by the olfactory nerve - as well as some degree of chemesthesis - a tactile confound of the odour generated mainly by the trigeminal nerve. The olfactory and trigeminal system exhibit complex interactions at both the peripheral and central level of chemosensory processing, which is also reflected in perceptual characteristics of the final percept, including perceived pleasantness (hedonics). If the olfactory contribution alone does not easily predict neonatal odour hedonics, due to newborns' limited previous exposure to chemosensory inputs, one may hypothesize that together with the strength of the trigeminal contribution they may form a significant factor affecting neonatal appetitive/aversive responses to odours. In the present...
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Business Plan
Bezděkovský, Jakub ; Kovář, František (advisor) ; Ševčík, Václav (referee)
Diploma thesis describe business plan - how to run a restaurant. It is focused on the sense of enterpreneurship and describes the structure of business plan, financial analysis of future company and psychological and philosophical aspects of modern ditet. The author deeply thaught about modern diet and try to describe future direction in Czech Republic and describe project of restaurant Stolovna "From farm to table" according to choosen strategy. The aim of this work is to make a guidebook for enterpreneurs, who wants to open their own restaurant or to change the current method of operation. The attention is focused on the new concept of restaurant "From farm to table" which begins to be very popular in Czech Republic. Author takes this thesis untraditionally and penetrated in secrets of business through foreign experience in London and through interviews with front gastronomical leaders in Czech Republic.
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Character and characterisation in Czech novel in the fifties
Sladký, Pavel ; Šrámek, Petr (advisor) ; Bílek, Petr (referee)
My Diploma work, entitled Character and Characterization In The Czech Socialist Realism Novel In The 50th ofThe 20th Century analyses the prose ofthe darkest times ofthe czechoslovak totalitarian regime. I focused on a so called constructive novel (budovatelský román, dealing with contemporary problems of rebuilding the society) and stories from a recent history, which came about e.g. during the times ofWorld War II. Second chapter's subject is the socialist thinking about literature. There I focused on a character itself, which was one of the most important literary categories at that time. Character helped the readers to overgo aesthetic distance in the relation to the text and to authentify the worldmaking model of a fiction. Cognitive possibilities and didactic demands on a prose were the most important things for a conception of art in the czech fifties. The incongruence of a categorization and personalization (terms introduced by Ralf Schneider) in characterization and separateness of ideological scheme and personal individualization were the reasons why the constructive novels were so schematic. In the third chapter I analyse concrete characters and symptomatic situations. For a novel in the fifties the most important thing was to pIan the ideological conf1icts and alterocharacterization schemes -...
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Social political context of potential leisure time centre for seniors
Radová, Pavla ; Tomeš, Igor (advisor) ; Víšek, Petr (referee)
The work is based on information about the foreign community or senior centres which offer a number of services and programmes to their clients. The text stresses above social political context of potential leisure time centre for seniors inclulding budget design for the first and others years. The work is divided in six chapters. The first five chapters give definition of target group - seniors, social environment which they live in and topic of active ageing, volunteering and general social political context. The last chapter focuses on the particular form of potential leisure centre for seniors, including budget design and funding.
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Common needs of small communities and their funding through grants
Čulíková, Martina ; Krbová, Jana (advisor) ; Vopátek, Jiří (referee)
This diploma thesis focuses on the current possibilities of obtaining subsidies in the Czech Republic, specifically on those related to the funding of small municipalities and their development. The main objective of the thesis is to determine common needs of small municipalities and to design a financing source that would use subsidies. The aim is to help small municipalities to have a good understanding of fairly complex subsidy programs and to propose specific solutions that would finance some of their activities, especially those that are the most important at the moment.
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Návrh rozvojového projektu v Thajsku
Staňková, Jana
This thesis deals with the methodology for creating development projects, analysis of selected areas where is possible to apply a development project, and then it includes a concrete project proposal. The aim is to present a complete desing project plan with all the necessary formalities with the use of the full potential of the place where the project is implemented. Thesis deals with the literature review of development issues and project management, as well as describing the economic and social aspects in the selected country, Thailand. The practical part contains an analysis of the territory an it continues with a development project proposal, which is administered by the feasibility study. This project deals with the implementation of a new tourism product in a Thai village Woen Buek through the restoration of traditional shipping on the Mekong River. The study used a method of participant observation in the field, interviews with stakeholders, consultations and workshops. For the analysis and the project proposal was used sources of information obtained from the materials from research and literature and my own invention
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