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Analysis of the Company Financial Situation and Proposals of its Improvement
Šmídová, Radka ; Veselíková, Eva (referee) ; Zeman, Václav (advisor)
The goal of this thesis is appreciation financial health of chosen company based on the analysis of financial statements. The thesis includes theoretic and practical part. Theoretic part is intent on description methods financial analysis. In practical parts is given to theory apply to company SATT Inc. At the close thesis are mentioned record financial analysis benchmarking summary and proposals that the firm in years to come will help improve pertinent bad financial situation.
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Using social networks to support business
Zahradník, Jan ; Chudán, David (advisor) ; Machek, Ondřej (referee)
The aim of this bachelor thesis is to analyze and decide whether the social webs are an appropriate place for company and their products presentation. On the basis of criteria chosen to decide which networks are in the Czech environment the most suitable and what promotion tools they offer. The thesis is divided into the theoretical part, in which I consider technical terminology and describe the development of means for gathering people on the Internet till the today's look. A chapter follows that considers the most widespread websites in the Czech Republic, stressing especially Facebook, on which I illustrate the platform for application development. In the practical part I illustrate the promotion options of a company on Facebook through an actual marketing, I consider the aim differences, costs connected with the campaign running, and then I evaluate whether the campaign is successful, and I add proposals for improvement. Another theme is the possibility of using Facebook API and the FBML language by creating an application of the Facebook platform and its use by marketing. The work also consists of a public survey, which shows which social networks people leave and which they go to, reactions of the users for advertisements on social networks and their relationship to the applications running on social networks. The contribution of this work is to show opportunities that using social networks in company presentation offers.
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The process and the metods used during employee recruitment and selection in the company T-Mobile Czech Republic a.s.
Kučerová, Andrea ; Němec, Otakar (advisor) ; Gáliková, Mária (referee)
The purpose of the work is a description and analysis of the employee recruitment and selection process and of the methods used during this process in a specific company and a critical evaluation (i.e. identification of the strong and weak points) of the process and methods used during the recruitment including presentation of the proposals on how to resolve the deficiencies are outlined. In the first part is briefly introduced the company, where the respective fieldwork occurred. The following (crucial) part is divided into two chapters which are focused on the recruitment (sources, methods and process) and later selection (criterions, methods and process) of the employees and the evaluation of effectiveness of the recruitment. This work also shortly defines the impact of the financial crisis on the employee recruitment and selection process. In the conclusion are mentioned the strong and weak points of the whole process and methods used during the recruitment process and the proposals on how to resolve the deficiencies are outlined.
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Marketing communication (demonstrated on hotel Golf Praha)
Kadlecová, Alena ; Indrová, Jarmila (advisor) ; Eliáš, Vratislav (referee)
Marketing communication (demonstrated on hotel Golf Praha) The aim of this thesis is to define criteria of marketing communication in the field of hospitality. One part of the thesis is focused on evaluation of hotel Golf Praha communication according to its quality and efficiency. Benefits should be definitely eventual suggestions for improving the communication and its quality, or changes that should actuate on clients as effectively as possible to help reach better commercial results.
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Swedish and US AR mixture design comparison
Puda, Adam ; Frýbort, David (referee) ; Kudrna, Jan (advisor)
This master's theseis deals with comparison of two design concepts for producting asphalt mixture with CRmB. These design concepts are from Sweden and USA. The theoretical part sets parameters for design of asphalt mixture and chracteristic tests. In the practical part test speciements of design asphatl mixture undergo performace tests that simulate climate and traffic load. Results are compared to mathematical model used in program LayEps.
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How important the smokers are
Zděnková, Radka ; Písař, Pavel (advisor) ; Chalupníček, Pavel (referee)
In my bachelor's work I would like to deal with the question whether smokers represent a benefit or a loss for the society. I will describe the opinions of various economists on this problem, the way they estimate the costs connected with smoking including the external costs - the costs connected with health harming, costs used for health care, the loss of labour productivity etc. - how they deduce the costs level and what recommendations - in this area -are given to the government - e.g. the level of taxation. Further on, I would write about the way these economists estimate the smoking revenues, what these revenues represent - revenues of excise tax, profit taxes of tobacco companies, the savings in the retirement system and the health care system due to the premature mortality of smokers etc. - and what their estimated level is. I will mention the controversial issues and the ways they are solved. In the practical part of my bachelor's work I would like to calculate the level of the costs connected with smoking and it's revenues particularly in the Czech Republic. By comparing these two numbers I would answer the given question i.e. whether smokers represent a benefit or a loss for the society.
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Policy of a trade firm and optimization of it's processes
Novák, Patrik ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of this work is to anaylse and assess the trade/sales policy and processes in a selected firm and so is to bring in ideas how to improve/solve dicovered problems/insufficiencies. proceeding used to help us achieve these goals are mostly practical, such as measuring, survey and interviews. The added value of this work should be enhancing the effectiveness of the firm, maintain its functioning and promote its trade/sales policy so that it can keep or increase its share on the local market. This paper contains description of small and medium size firms and their position on the market, futher there is description of the selected company, specification of its problems and proposing solutions.
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Evaluation of social responsibility activities in selected organization
Červenka, Lukáš ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The Bachelor's thesis deals with the theme of social responsibility, or CSR in selected organization and evaluated according to the KORP methodology. According to KORP methodology is performed an external evaluation of the current implemented activities in corporate social responsibility in the organization of Public transport company of Prague, a joint stock company. The theoretical part of the thesis describes the whole concept of CSR from its origins in the world and than in the Czech Republic. Also there is an overview of the concepts and the important aspects that are important for the social responsibility. Next part contains detail description of evaluated organization and explanation the concept of stakeholders. At the end of the theoretical part is description of KORP methodology. In the practical part is performed an assessment of CSR in every criteria, which requires KORP methodology and consequently the evaluation is done. The conclusion outlines strengths of the organization and especially improvement suggestions.
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Oppression symptoms in chldren's drawings - necessary knowledge for arts and crafts teachers
Skálová, Hana ; Klusák, Miroslav (referee) ; Jakubcová Hajdušková, Lucie (referee)
The work proceeds from the idea, that the knowledge of signs of emotional distress which can be found in children's drawings is important of arts and crafts teachers. There is more and more children living under stress and this is one of several possible ways of how to find them and provide them timely help. Children living under the stress (exposed to cruelty, too much demands, lack of emotional care etc.) show certain signs in their drawings and children psychologists can work with it. If this issue is taught in pedagogical faculties and in special lessons for arts and craft teachers, educators would be able to contact psychologists in time. The works is analysing available Czech psychological literature and determines whether someone has already worked with the issue, also introduces publications which might be useful for course of study of teachers, brings proposals of the idea of how to proceed in arts and crafts lessons, summarizes the problematic of CAN (syndrome of maltreated, neglected and abused child) and brings alarming tel. numbers of the Safety line. In the practical part, the teachers from kindergarten and grammar school prove that they are able to react to warning signs in children's drawings.
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