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Cesta koruny do Eurozony - využití zkušeností Slovenské republiky
Jelínek, Tomáš ; Plchová, Božena (advisor) ; Müllerová, Františka (referee)
Unlike the Slovak Republic, the Czech Republic is not at the present member of the Euro area. The aim of my bachelor thesis is to have a look at the current situation in the Czech Republic and also to focus on the experiences of the Slovak Republic with euro adoption. The first chapter characterizes the historical evolution of monetary integration in Europe from post-war years till the realization of the last stage of the Economic and Monetary Union project. The second part analyzes the whole process of Euro adoption in the Slovak Republic. The final third chapter deals with the way of the Czech crown to the Eurozone.
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Department stores in the historical center of Prague from 1945 to 1989
Švamberová, Dominika ; Biegel, Richard (advisor) ; Klimešová, Marie (referee)
This bachelor thesis deals with the construction and developement of department stores in the historical centre of Prague from 1945 to 1989. As an inseparable part of influences upon department stores construction it also outlines political and social conditions. The thesis is designed chronologically from the period of economical penury of post-war years to the times of political oppression which brought the artificial set-up of limits. Department stores built in this period include: Kotva Department Store, Business and Administration Building CSVD Druzba, and Maj Department Store. Analyses of particular department stores focus on urban aspects and historical context given by their surroundings. The thesis deals with projects (mostly as presented on architectonic competitions) together with potential influences of local and international trends. The thesis goes over the complete realization of a department store to the final concept and further utilization. Finally it mentions conditions of particular department stores after 1989. Key words Department stores, Dům potravin (Food House), Dům módy (Fashion House), Obchodní dům Kotva (Kotva Department Store), Business and Administration Building CSVD Druzba, Maj Department Store
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Accounting, legal and tax implications of cross-border mergers in EU
Skálová, Jana ; Mejzlík, Ladislav (advisor) ; Vomáčková, Hana (referee) ; Tumpach, Miloš (referee)
The purpose of my dissertation was to make an analysis of factors influencing the process of the carrying out of the cross-border merger of the Czech company with the company in the European Union. Solution procedure stems from a general definition of acquisitions and mergers, their historical development, reasons for the carrying out thereof, through the picture of these processes in international standards of financial reporting up to the regulation in the European Union. When analyzing the rules for cross-border mergers within the EU, I ascertained problematic places consisting in non-finalization of harmonization - in accounting context - of mergers, and in possibilities of a selection of a tax solution. Apart from the Czech legal regulation, I also analyzed the Slovak legal regulation since the last application part contains a practical example of merger of the Czech company and two Slovak companies carried out in 2009 and prepared on the basis of empirical data.
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The analysis of Community Initiative Interreg IIIA projects within Czech and Slovak cross-border cooperation
Kolařík, Petr ; Wokoun, René (advisor) ; Horáček, Jiří (referee)
This diploma thesis deals with cross-border cooperation, namely the Community Initiative INTERREG IIIA and its implementation on the Czech-Slovak border. In the theoretical part this issue is described in general. It also describes the historical development, characterizes both areas, documents issued in the field of cross-border cooperation, the institutions involved in its implementation and the process of selecting projects for the INTERREG IIIA on this border. The practical part is focused on the projects submitted under this Initiative and contains their analysis.
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Agenda and campaigns focused on Occupational Safety and Health
Vacek, Josef ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The thesis clarify the reasons of program construction and introduction of campaigns focused on Occupational Safety and Health (OSH). On the basis of work accident rate statistics, conducted researches and investigation we have found out, considering OSH issues, that it is essential to change attitudes, approaches and thinking of the public, company management and employees. The status quo shows that people do not approve OSH issues. They take them as a burden. At this point it is impossible to reduce the number of work accidents and cases of occupational desease. Furthermore, it is impossible to achieve natural development of high-quality work culture and ease. The thesis also deal with prospective devices which could solve the current situation. These devices are mainly edification and OSH promotion. Again via researches and investigation it is being found out which specific tools of edification and promotion are the most effective ones in terms of content aspect. One part of the theory of these thesis is historical view on the process of work safety from the first extant evidence till the post-war situation in Czechoslovakia. Edification and campaigns where programs and campaigns are part of that, start from general marketing principles and directly, creation and introduction of campaigns is the matter of social marketing. That is why a part of the theory is focused on marketing principles which can be used when edifying and promoting OSH and also focused directly on social marketing and social advertising. One of the chapters specifies the process of implementation of campaigns focused on OSH. Concretely, it defines target groups, available tools and devices, planning, designation of campaign partners, principles of implementation and in conclusion it analyses how to assess the campaign and methods of getting feedback after the campaign. To demonstrate that, in the thesis there are described current campaigns focused on OSH issues in the Czech Republic and also cooperating with the European Union. The countries of the European Union have OSH at very high level and because our country is a part of this community, it is almost a duty to make the best of experience of these countries and to cooperate with them. The conclusion of the theoretical part deals with the attitude of the mentioned countries toward the issue.
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"Democratization of Culture": the Conception of André Malraux
Frajtová, Věra ; Perottino, Michel (advisor) ; Matějka, Ondřej (referee)
This Bachelor thesis aims to analyze the principle of democratization of culture in the conception of André Malraux, the first French Minister of culture, who held the office between 1959 and 1969. Democratization of culture has represented one of the main pillars of French cultural policy since its origins in 1959 when the first French Ministry of Culture was established. The first chapter explains under which circumstances this Ministry of Cultural Affairs was created. Also, it presents the state institutions that were affecting the cultural domain during this period. It shows how democratization of culture was set up as a priority of the newly established Ministry. The second chapter analyzes the official speeches by André Malraux and tries to define the main points of his conception. Next, the chapter shows how these crucial aspects were transformed into the political program of the Ministry of Cultural Affairs. The last chapter presents the project of maisons de la culture, new cultural centers symbolizing the whole Malraux's era. Realization of the project brought to light some difficulties that became the sources of criticisms of Malraux's policy. These criticisms shown in the last part of the work serve till today as an important reference for the development of French cultural policy.
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Formation of competences for ethic behaviour of nurses in undergraduate preparation
Babická, Marcela ; Lorenzová, Jitka (advisor) ; Strouhal, Martin (referee)
The main topic of the work is the ethics in nursery. Its theoretical part aims at research in the field of nurses' preparation for ethically professional behaviour based on specialised education. A direct relation to the aims of the research work shows the contents analysis of the ethic curriculum of the study branch a health care assistant, with medium level of education reached and the study branch of a certified nurse with higher professional level of education. Ethically relevant contents of teaching the general education and professional education subjects and aims of education programs in relation to ethic education were used as the starting points of the research section. The empiric part of the work deals with the problematic area of efficiency of nurses' ethical preparation methods. The aim of the research was to find out the level of relevance of education system claims towards ethically professional preparation of nurses from the point of view of efficiency of the process of their professional attitude creation and the way of their behaviour. The methodology of the research also included questionnaire investigations. The questionnaires were presented to teachers and students as the teaching process participants. The students were questioned in the fields of social characteristics, motivation for...
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Regional gastronomy in the Central Bohemian region
Nekvasilová, Šárka ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
The main aim of this thesis is to examine the implementation of the project Czech Specials in practice and analyze offer of regional specialities in the Central Bohemian region through the comparison of the product of certified and non-certified restaurants. The theoretical part deals with the importance of restaurant services, gastronomy, gastronomic tourism, quality, and marketing. The content of the work is also characteristic of the region of Central Bohemia, the historical development of regional gastronomy and specifications of traditional regional specialities of the region. The fourth chapter introduces the project Czech Specials and represents the results of the carried out survey of certified restaurants. In the final chapter the author deals with the analysis of the offer of non-certified restaurants in Kutná Hora, and performs a comparison of their product with the product of certified restaurants. Finally, it presents the findings of an interview on the topic of regional gastronomy and project Czech Specials with the owner of the non-certified restaurant in Kutná Hora.
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About history and present of cultural events management. Cultural events managers and organizers
Horáčková, Aneta ; Czumalo, Vladimír (advisor) ; Žák, Josef (referee)
The MA thesis deals with management of cultural events with detailed focus on managers and people organising these events offering contemporary and historical perspectives. The subject of this work has been raised as cultural phenomenon whose capacity as well as the number of organisers realising these cultural projects increases constantly. The theoretical part is divided into eleven chapters that deal firstly with introductory discourse about management of cultural events, introduction of the classification of organisers of cultural events, and the typology of cultural events. The second chapter concentrates on historical outline of managing cultural projects from ancient and medieval to modern times including historical specifics of the Czech environment. Contemporary cultural events management as the focus of the fourth chapter contains discourse on six significant activities of organisers, their appropriate features as well as types of possible failures in this area. Further chapters aim at five defined organisational subjects focusing on their ideological, creative, organisational and economic participation in realisation of cultural projects. The chapters also include particular cases of these subjects. Towards the end of the theoretical part there area also specifics of females discussed - female...
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Oligopolization of banking industry in Czech republic
Pýcha, Mikuláš ; Mandel, Martin (advisor) ; Šíma, Ondřej (referee)
Bachelor thesis is targeting towards problem with oligopoly and capital accumulation of banks. This thesis analyses contemporary issues in financial world, which results from capitalistic order and it mostly focuses on banking industry. Firstly we focus on history of oligopoly and monopoly that are closely related to Karl Marx and his thoughts. Then we subscribe terms of oligopoly and monopoly and reasons why do they arise. Primarily we examine concepts of economies of scale or entrance barriers, those are often related to market failures and inception of oligopoly. Furthermore we devote to oligopoly models, which show how to reach equilibrium. The fundamental goal for this thesis is to analyze Czech banking industry and to prove the fact that it works under oligopoly structures. In order to prove these oligopoly structures we have to demonstrate that Czech banks reach extraordinary profits. In oligopoly a bigger bank should reach greater relative profit, which we deeply analyze. For measuring and proving oligopoly power we use procedures that are usually being used by European Central Bank. Most importantly it is the share of five largest banking institutions or Herfindahl-Hirschman index. These figures we also compare with foreign countries and try to find reliance of oligopoly power on the size of the country. In that order we choose countries that are more likely to form stronger oligopoly structures. The main objective of this thesis is to prove than banks are achieving extraordinary profits in Czech banking industry and emphasize the fact that banks holds the upper hand over clients.
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