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Significance of Trademarks and Geographical Marking in the International Trade
Kochová, Jitka ; Štěrbová, Ludmila (advisor) ; Almerová, Hana (referee)
Bakalářská práce pojednává o ochranných známkách a zeměpisných označeních. První a druhá kapitola je zaměřena na problematiku právní ochrany těchto institutů, a to na úrovni národní, evropské a mezinárodní. Třetí kapitola nahlíží na ochranné známky a zeměpisná označení z pozice podniku, jehož cílem je uspět na silně konkurenčním mezinárodním trhu. Na ochranné známky aplikuji SWOT analýzu ukazující význam těchto označení pro mezinárodní obchod v podmínkách současného právního prostředí.
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Analysis of activities of the CzechTrade agency in key export markets - historical development of economic diplomacy of the Czech republic
Proch, Dominik ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
There are two purposes of this bachelor's thesis. The first one is to outline the shape of economic diplomacy of the Czech republic, more precisely Czechoslovakia, during the 20th century to the present state. On the grounds of gained data and information I intended mainly to defend the opinion that despite significantly deliberalized market since the early 50s there was institutional support for research and analytical activities, this country had a team of experts in the field and it is wrong marking this subcategory of diplomacy as an activity arisen recently. In the second half I focus more strongly on the CzechTrade agency as a representative of trade promotion. Initially, the company is briefly characterized, in the last chapter, its activities in key export markets are analyzed. BRICs countries were selected as examples of these markets, however, in-depth analysis is dedicated only to two of the countries, namely Brazil and India, because of limited range. The reason for my choice is enormous potential BRICs generally evince, the short-selection is influenced by less awareness of Brazilian and Indian markets compared to Chinese and Russian markets. Individual economies are defined by brief characteristics, form of mutual trade including its commodity structure as well as projects and services through which CzechTrade operates in a specific market. At the very end, the impact of agency's activities in these countries is summarized in terms of entering and doing business in the market.
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Impact of price premium on a consumer
Holyansky, Michael ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
This bachelor thesis analysis main aspects of consumer behavior and it's application on the understanding of the price premium. In order to solve given hypothesises, a questionnaire survey as a form of quantitative research was used. Thanks to the chosen procedure the price premium level of Red Bull trade-mark was found out. The added value of this thesis lies in recommendations related to trade-mark analysis and the questionnaire survey.
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Trade mark as a form of competitors fight of Pilsner breweries
Pánková, Kateřina ; Šouša, Jiří (referee) ; Kubů, Eduard (advisor)
The goal of my work is to analyse the trade mark and it's possibly utilization in competitors fight of pilsner breweries at the end of the 19th and beginning of the 20th century. I try to use different points of view, for example the aesthetic, or juridical. In all instances was important for me to look on the trade mark as substantial part of enterprise's know-how. My work presents some new points of view of the part of trade mark, especially as an active instrument in competitors fight. The mark wasn't only a passive instrument, but it was possible to use it to for preventive defence against the competition. 56
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Current Economical Sitaution of Sweden and its trade with the Czech Republic
Chalupská, Nikola ; Bolotov, Ilya (advisor) ; Pšenička, Martin (referee)
This bachelors thesis called Current Economical Sitaution of Sweden and its trade with the Czech Republic pursues Swedish kingdom, one of the highly developed country, its current situation and trade with Czech Republic. The first chapter informs about basic demographic, geographical and macroeconomic data about Sweden. The second chapter is focused on swedish foreign trade, describes commodity structure of exports and imports. The third chapter of this thesis describes the position of one chosen swedish mark on the czech market - Volvo Group. The main part of this chapter is focused on one chosen unit Volvo Trucks Czech Republic and mentions the biggest competitors. The aim of this thesis is to analyse and based on macroeconomic data evaluate current situation of swedish economy, describe international relationships between the Czech Republic and Sweden and analyse the situation of Volvo Trucks on the czech market.
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Wing reduction in cockroaches (Blattaria)
Kotyk, Michael ; Kotyková Varadínová, Zuzana (advisor) ; Nedvěd, Oldřich (referee)
My bachelor thesis deals with the wing reduction in cockroaches and the causes of its appearance. Order Blattaria is the insect order with the third highest occurrence of apterous and brachypterous species. Yet still only a minimum of publications were performed to cover this topic. Therefore, I analyse in several chapters both the types of wing reduction as well as generally accepted theories explaining the reasons of its evolution in insects. Then I discuss their relevance in the case of order Blattaria. Namely, ecological theories, regarding interactions of insect and its habitat, and physiological theories, describing life history trade- offs and constrains related to wings. I present examples of species to every theory which are probably concerned. There are also examples of species which maintain the macropterous state, although no longer capable of flight and theories that explain the retention of macroptery. As a part of the thesis I have also included a phylogenetic tree of cockroaches with marked wing condition for each sex, which outlines evolutionary trends of individual groups within the order. Keywords: Blattaria, reduction, macroptery, brachyptery, aptery, habitat, life history trade-offs
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Evaluation of the Organic products Trade
Macháčová, Kamila ; Toth, Štefan (advisor) ; Pavel, Pavel (referee)
Bachelor's thesis deals with organic food. The first chapters are definitions of terms that are closely associated with this topic. Chapters include concepts as organic farming, focusing especially on plant cultivation and animal husbandry because these two industries produce organic food. In the following chapters we find a description of manufacture, inspection, marking and prices of organic food. The important part is devoted to the franchise concept Sklizeno. The aim of this part is make a business strategy for the company and draw up proposal most advantageous locations in the Prague for the placement store Sklizeno. Bachelor's thesis used method of describing a quantitative method (used in the form of interactive and field survey). The aim of these methods is obtain sufficient information about areas of Prague and its population, which serves as a material for selection of a suitable location. Conclusion contains a business strategy for franchising project Sklizeno and proposal suitable area to locate their store.
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