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Meaning of each component of the marketing mix
BROUČKOVÁ, Lucie
The aim of this bachelor thesis was to evaluate the current marketing mix in the selected company and based on the information propose recommendations and any changes. In the theoretical part is generally characterized by marketing and then work deals with the marketing mix and its instruments - "4P". These are product, price, distribution and propagation. In the practical part is briefly described the chosen company. The thesis is focused on the analysis of individual components of a marketing mix and recommendations, which the company suggested.
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Application of the Balanced Scorecard in the company ELLA-CS
Cwierz, Jan ; Neumaierová, Inka (advisor) ; Beneš, Oldřich (referee)
Balanced Scorecard belongs to the most prominent managerial tools for performance measurement and strategy management. Aim of this thesis is to describe BSC with emphasis to small and medium enterprises using literature review. Additional supporting tools for strategy formulation are included as well. BSC is then proposed for implementation in privately owned small enterprise in the sector of medical devices. Based on the thorough analysis of the company and its environmental factors operational and strategical performance gaps are identified. Such gaps are then addressed by means of BSC including financial, customer, internal processes and learning and growth perspective. Despite some limitations inherent to SMEs in general introduction of BSC is feasible and could be of value to all company stakeholders.
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French System of Innovation
Horáková, Jana ; Vlčková, Jana (advisor) ; Vošta, Milan (referee)
This thesis is focused on French innovation system and its outputs. The aim is to analyze innovation performance of France, as well as its innovation policy and to find out the meaning of the innovation system for French economy and its competitiveness. The thesis also includes a case study of a shareholder and presents his perspective. The first chapter explains basic definitions and innovation related terms and reviews innovation associated theories. The second chapter examines the French innovation system evolution and its performance based on statistical data. Moreover, the French innovation business conditions and an innovation policy will be discussed. Following the analysis of the French innovation system, the last chapter evaluates whether the target of reinforcing innovation capacity is met. At the same time, the third section presents a player of the system, Raise company, and its position within this innovation system.
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Motivation and evaluation of empolyees
Sinkulová, Anna ; Legnerová, Kateřina (advisor) ; Šmíd, David (referee)
My bachelor thesis is focused on motivation and assessment of employees in the company. The aim of this thesis is to investigate the influence of team building and benefits on employees' motivation. Literature based theoretical part of my thesis describes and investigates the real meaning and purpose of motivation and basic motivational concepts. Furthermore, I outlined the basics behind employee benefits, team building and also stated the current given trends in these areas. The practical part is focused on benefit and workplace research and their impact on the general motivation to work and the relations between the employees of the Czechoslovak Commercial Bank (ČSOB). In order to collect the best results, I used the method of questionnaires. Respondents were asked to answer questions considering their satisfaction with the system of employee benefits and the importance of teamwork. Based on the survey results I propose certain changes that should lead to motivation improvement and better job performance.
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Creation of the Enterprise Architecture model according to the TOGAF framework
Čapek, Jan ; Doucek, Petr (advisor) ; Zeman, Petr (referee)
The present diploma thesis aims at introducing the Enterprise Architecture and creating an abstract model of a company. The primary focus is on application and process layers as defined in the architecture framework TOGAF. The thesis is divided into theoretical and practical part. The theoretical chapter starts with a business model analysis which means to describe mission vision and companys values as a part of the strategy framework. Furthermore the business processes are described in the latter part of this section. This chapter attempts to explain how to map a business process and to categorize it by nature and maturity level. Penultimate chapter introduces the Enterprise Architecture in general. This section includes arguments as to why the companies should be concerned with the Enterprise Architecture advantages of the Enterprise Architecture implementation into the companys documentation relationship of companys core business and IT and examples of the Enterprise Architecture frameworks. The last chapter deals with the TOGAF framework where Architecture Development Method is described. This means how Enterprise Architecture model is created and how to implement changes into the layers according to the TOGAF framework. Simultaneously the last section of this chapter describes the reference models which provide graphical overview of all abstractions layers. The practical part of the thesis elaborates on the theoretical part using the Architecture Development Method process in order to create the Enterprise Architecture model according to TOGAF framework. Same as the theoretical part it only focuses on the application and process layer. Firstly the business model is decomposed into vision mission and companys values to the companys strategy and business goals in order to grasp further understanding of business processes detailed description. Subsequently the abovementioned aspects are recomposed to create process map which provides the management overview. The application layer undergoes the same process; nonetheless the process map is replaced by information system description and reference model creation. Once the models are created the thesis compares them with the business and strategic goals. The benefit brought by this thesis is critical evaluation of current status to propose changes to achieve target architacture according business and strategic goals established by management.
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Opera and new media
Gattringerová, Eliška ; KUSNJER, Ivan (advisor) ; PŘÍVRATSKÁ, Jiřina (referee)
The author is focusing on issues of opera in new media in her work. The introduction defines and decribes the concept of new medias. After that, author is especially focusing on presentation of operas which are broadcasted live into Czech cinemas, history of this relatively young phenomenon and its gradual develepment. As a next topic mentioned in the author's work is possibility to watch live broadcasts or records via particular websites of theatres. Finally, the author is describing internet websites, which are dealing with the opera issues, history, content and specifics. The author is summarizing other options how to present opera.At the end of the work, the author is trying to characterize meaning and benefits of the new medias for today's opera and opera audience.
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Text and Data Mining of Grey Literature for the Purpose of Scientific Research
Myška, Matěj
The paper explores the legal possibilities of users to text and data mine repositories of grey literature for scientific research without the consent of the GL repository operator and right holders of the documents contained therein. Firstly the scope of the respective copyright and sui generis database rights exceptions for scientifi c research is analyzed. Secondly the term “scientific research” and its meaning in the regulatory instruments is explored. Lastly the debated mandatory exception for TDM for scientific research is introduced.
Fulltext: idr-1037_3 -  PDF
Slides: idr-1037_1 - PDF; idr-1037_2 - PDF
Video: idr-1037_4 -  MP4
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Intraday trades
BOHINSKÝ, Petr
This thesis is focused on comparison of intraday and short term trades profitability using technical analyses by application the method of crossing moving averages between January 1st 2014 and August 1st 2016. Trading takes place on the basis of buying and selling signals of a generated technical indicator in the investment program Alapri and XTB. The traded indexes are DAX 30, S§P 100 and commodities gold and oil. The theoretical part of this work is devoted to the financial market, commodity market, describes intraday and positional trader and advantages as well as disadvantages of these markets. It also deals with technical analyses and explains basic investment terms. Practical part of the work is devoted to a description of the results modeled on real historical data. It is possible to determine on the base of back-tested results that the method of crossing moving average with the value of the instrument is better for short-term trades; in modeled example in daily graph than for intraday trades modeled in four-hour graph. Furthermore when modeling there was found that it is more profitable to buy instruments and let them be valorized by the financial market under given conditions. It means to buy them at the beginning of the investment period and sell at the end of this period without any buying and selling operations.
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Basic product and sales formats of tea. Tearooms
PACLÍK, Ladislav
This bachelor thesis is oriented primarily on tea and the popularity among its consumers, and also on popularity of the "phenomenon" tearooms in the Czech Republic. The theoretical part of thesis deals with Camellia sinensis, the plant of which is tea produced. The attention is paid to the cultivation of tea as well as on the treatment of tea, the distribution of tea and the trade with tea. Finally, it is also mentioned the distribution of tea according to Czech legislative requirements. The practical part is divided into three parts. The first one is analysis of products and sales formats of tea on Czech market, it means in which forms and where can consumers tea buy (for example in retail network, in pharmacy, in health food store etc.). The second part presents a questionnaire survey, which focuses on consumer preferences in tea consumption and their popularity of tearooms, in order to find out which retail formats of tea are the most popular among the consumers. The third part is based on interview with Mr. Aleš Juřina, the CEO of company Spolek milců čaje, s.r.o., which operates franchise network of tearooms in the Czech Republic, in Slovakia, in Hungary and in the USA.
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