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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Cultural capital of Bratislava and its influence on tourism
Jančovičová, Soňa ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
This thesis is analyzing culture and tourism in Bratislava, which has already became tourist destination in the past and it has large potential to become a favourite destination due to its rich history, culture and nature. Firstly, there are given basic definitions for better orientation and understanding of this theme. Last part focuses on culture and tourism in Bratislava with a view to the city as a tourist destination. In thesis I focused on analysis of tourist infrastructure, competition, marketing and destination management. The part of the thesis is presenting the analysis of Bratislava culture and information centre, which is aimed to the city promotion.
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Economic Aspects of Development of Gastronomy as Part of Local and Regional Cuisine
Kozáková, Petra ; Malcová, Zuzana (advisor) ; Skopová, Věra (referee)
The aim of the thesis is to generally describe Czech gastronomy, its orientation, historical development and position in national culture, to specify the position of gastronomy in official documents about the preservation of cultural heritage and define traditional gastronomy as part of local and regional culture in selected localities and regions. The practical part of the thesis is devoted to the analysis of the impact of traditional gastronomy on current economy - in particular, there are examples of producers of traditional gastronomic products in selected localities and regions of unique cuisine.
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Analysis of management of the dance internship Dance Without Limits
Hejnová, Klára ; Riedlbauch, Václav (advisor) ; Janeček, Václav (referee)
This thesis focuses on issues related to the organization of cultural projects. The first part is devoted to definitions of project and internship and the specifics of cultural project. The following theoretical point describes the project staffing, strategic planning, marketing, financing and important phases of projects. The management of internship Dance without limits is analyzed in detail in practical part, which is completed with practical knowledge of the organization of this event. This analysis is based not only on information provided by the organizers of this internship, but also from the questionnaire and the author's personal experience from preparing this dance internship. Part of this thesis is also an evaluation of the management of Dance without limits and suggesting possible improvements for the future.
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Student associations in the Netherlands and in the Czech Republic. A cultural comparative analysis
Svobodová, Šárka ; Koťa, Jaroslav (referee) ; Lorenzová, Jitka (advisor)
The main purpose of this study is to map the situation and the social role of student associations in the Netherlands and in the Czech Republic. The main topic is the comparison of student associations in terms of their functioning. This study also attempts to evaluate the extent to which the differing social status of student associations in each country can be attributed to socio-cultural variables. The first part introduces both the countries and their university systems of education in the post-Bologna Process period. Furthemore it outlines the main aims and fields of activities of the student associations. For understanding better the culture and mentality of both nations, the following two chapters are dedicated to the typical characteristics of Czech and Dutch societies. The analysis of these characteristics is grounded on the theory of cultural dimensions developed by the Dutch social psychologist Geert Hofstede. The core of the present work is the description of the structure and the functioning of student associations in the Czech Republic and in the Netherlands. This part focuses on differences in the social roles, cooperation with universities and approach of students to their associations. In its closing part the study deals with international student associations and describes one of the...
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Diversity and intercultural aspects of the functioning of a company
Tetenková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.
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Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.
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