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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Research and development of the new materials and technology for treatment of radioactive and danger waste
Vokál, A. ; Hanzlíček, Tomáš ; Kiselová, M. ; Laciok, A. ; Landa, J. ; Lukin, D. ; Perná, Ivana ; Polívka, P. ; Sázavský, P. ; Selucký, P. ; Steinerová, Michaela ; Straka, Pavel ; Vojtěchová, H.
Development of geopolymer composites for storing of hazardous radioactive sledge and spent ion exchangers from Czech nuclear power stations.
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Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.
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Customer Satisfaction Measurement in Brewery Zubr, a.s.
Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
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Intraspecific diversity in the ichthyofauna of the Czech Republic, its knowledge and protection
Lusk, Stanislav ; Lusková, Věra
At present, 48 fish and 2 lamprey species occur in the waters of the Czech Republic. Of these, 22 fish species are protected by law all over the country or locally, the protection of 3 fish and 2 lamprey species is conditional. For the time being, there are no legal means to protect their intraspecific (genetic) diversity. In this point, one can only utilise certain indirect measures that follow from the limits pertaining to endangered species. The available knowledge of intraspecific diversity of the fish fauna in the Czech republic is fragmentary an incoherent. That is one of the causes of the absence of legislative means to protect the intraspecific diversity. In addition, the apprehension of this phenomenon by the piscatorial public is insufficient although this diversity is the most endangered by the very fishery management. Increased research and knowledge of the intraspecific diversity of particular species is inevitable as the basis for its conservation.
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Somatic characteristics of artistic gymnasts
Raková, Kateřina ; Krištofič, Jaroslav (advisor) ; Marek, Jaroslav (referee)
Title: Somatic characteristics of artistic gymnasts Objectives: Compare somatic characteristics of Czech artistic gymnasts in the age of 9 to 13 with data that are indicated by International gymnastic federation (FIG) based on large global research for talent indentification for artistic gymnastic. Method: Data was obtained by mensuration of stature and weight. Complementary information was obtained by non-standardized questionnaires with semi-closed and closed questions that were evaluated by standardized statistic methods. Results: The result of this research are charts and diagrams that denote somatic parameters of artistic gymnasts in the Czech republic compared with data of FIG. The results of the survey that is focused on training will be also shown. Keywords: women's artistic gymnastic, somatotype, talent identification
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