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The Image of Italy and Italians in the works by E. M. Forster and Henry James
JEŘÁBKOVÁ, Silvie
For my diploma thesis, I decided to choose "The Image of Italy and Italians in the Works by E. M. Forster and Henry James." I selected this topic because my attitude towards Italy is very positive and also because it seems to me interesting to compare in what way the depiction of Italy and its inhabitants is different and in what way similar at these authors. In the introductory part of my thesis, I describe the role of Italy in the course of history. I mention the significance of this country and also its influence on people who visited it. I explain the important function of Italy during the "travel for improvement" that was a part of young English men´s education first of all in 18th century and that was called the "Grand Tour." I also point out the fact that various Italian towns were perceived in a different way. Prejudices and stereotypes played an important role in the perception of Italy, which I mention at the beginning of my thesis as well. Later on, I explain why the authors including Forster and James set the plots of their works in Italy. I present particular Forster´s and James´s works on this topic and I summarize the most important aspects of their use of Italian setting and characters. The comparison of the representation of Italy and Italians in the works of these authors is the goal of my thesis. At first, I deal in my thesis with E. M. Forster´s relation to Italy and with his works on the Italian topic. I focus on the roles and functions of Italy and on the Italian characters in these works that I subsequently compare. I use the same process at H. James. I similarly describe at first his attitude towards Italy and after that his works, the plot of which is situated in Italy or in which there are some Italian characters. I compare these works once again with the focus on author´s depiction of Italy and its inhabitants. In next part of my thesis, I compare the mentioned works of both authors. I pay attention to the Italian setting and to the presented art, then to the role of Italy in both authors´ works, to similarities and differences of Italian characters, to cultural prejudices, stereotypes and xenophobia in the works, and I also describe to what extent E. M. Forster was inspired by H. James´s works, during which I draw on Forster´s critical work Aspects of the Novel. I confront the information with some critical texts of other authors, as for example with an article by Kevin J. H. Dettmar and a review by Edmund White. At the end of my thesis I analyse film adaptations of Forster´s and James´s works with the Italian topic and I put them in contrast with the original sources, on the grounds of which they were made. I observe during these analyses the similarities and differences in the depiction of Italians and Italy.
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Fed's Easy Money Policy during Alan Greenspan's presidency in Board of Governors (1987-2006)
Mašek, František ; Johnson, Zdenka (advisor) ; Tajovský, Ladislav (referee)
The main theme of the work is the Fed's monetary policy during the time, when chairman of the Board of Governors was Alan Greenspan. The greatest attention is aimed at the influence of Fed's expansive monetary policy on the so-called dot-com bubble and later mortgage crisis, which subsequently developer into the financial crisis. Through a thorough analysis of many scientific papers written by known economists and my own analysis and evalution I opine that the effect of expansionary monetary policy on the bubble in technological assets and mortgage crisis is rather minor. Fed subordinated all actions to achieve its monetary policy objectives, so criticism of its conducted monetary policy is essentially a critique of these objectives as such. I consider the emergence of new technologies and the so-called theory of feedback as the main cause of dot-com bubble. In the mortgage crisis and subsequent financial crisis as main determinants I consider reluctance of goverment officials strongly regulate activities of investment banks and other investment companies, moral hazard, failure of rating agencies, and federal support for home ownership coupled with the deregulation of the financial sector.
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Web-based application for Czech language e-learning
Lam Van, Duyet ; Vodňanský, Daniel (advisor) ; Zumr, Jiří (referee)
Lack of knowledge of the Czech language means a serious problem for foreigners living in the Czech Republic. Czech language should help them in communication, business, studying, but for some people it is also the necessary condition for obtaining a permanent residence. The aim of this bachelor thesis is to design and implement a web application that should serve as a source of learning the Czech language for foreigners. To achieve this goal, the thesis first deals with the analysis of the existing solutions for Czech language e-learning. A design of a web application, user interface and the structure of the database model is suggested based on the finishing analysis. After designing the web application, its development follows, in which the client/server architecture and selected web technologies including Laravel Framework, jQuery and MySQL database system are used. The output of this work is a detailed web-based application that provides an access to educational lessons, instructions and exercises for users, who need to improve in Czech language. They can test their knowledge and determine their skill level.
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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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Marketing communication of commercial insurance companies on social media
Havránek, Jiří ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee)
The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.
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Analysis and design of intranet structure
Novák, Miroslav ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Nowadays, Intranet is an inseparable part of every company, notwithstanding of their size or field of activity. Both, in my work and personal life, I often come across different intranets that usually do not get a positive response. But they usually have the same source of the problem, which is based on their wrong structure. This is why is chose this topic for my thesis. The goal of my thesis is to perform an analysis of an existing intranet of a particular company and subsequently create a design of the intranet new structure using the card-sorting method. This thesis primarily represents a generalized method of how to proceed during such realization and which areas to look into. Theoretical part of this thesis covers the topics of information architecture and also the term intranet itself, where the most frequent issues I came across in the intranets are pointed out. Practical part covers the analysis itself, where I focus on the structure of the existing intranet, categorization of its content, connections with other systems, customization, permission management, surveys of contentment, and intranet usage. The analysis is performed manually by scanning through the existing intranet of the company, since other methods or approaches could not be applied due to technical limitations or insufficient permis-sions. Based on the outputs of the analysis, web categorizations and the card-sorting method, a design of a structure of the new intranet has been proposed. The design itself is a demonstration of the method how to approach the new intranet design.
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Immigration as a factor endangering the bilateral relations between the EU and Switzerland
Jakšová, Karolína ; Jiránková, Martina (advisor) ; Němcová, Ingeborg (referee)
This thesis deals with the theme of bilateral relations between the EU and Switzerland, focusing on the current phenomenon of migration. The EU and Switzerland cooperate on bilateral sectoral basis, since Switzerland (hence the citizens of Switzerland) does not want to integrate into the European internal market to maintain its sovereignty and autonomy. Within the first series of bilateral agreements between the EU and Switzerland an agreement on free movement of persons was signed, thereby Switzerland opened its labour market to EU citizens. In February 2014, however, the citizens of Switzerland used the institution of direct democracy and adopted by a narrow majority the initiative to stop mass immigration. This step disrupted the agreement on free movement of persons and the complex negotiations started in order to solve this impasse. The aim of the thesis is to evaluate the impacts of immigration on the Swiss economy and the subsequent evaluation of the reasonableness to mitigate the immigration through a citizens' initiative.
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Serverless single page application in JavaScript
Zikmund, Marian ; Pecinovský, Rudolf (advisor) ; Suchan, Vladimír (referee)
The goal of this thesis is to design and develop a framework for building modern single- page application in the JavaScript programming language and describe this approach to development. The work also contains the documentation for a more comfortable use and customization. The content is divided into eight chapters. The introduction is followed by the retrieval of information resources, including the specifics of the JavaScript programming language and explanation of the formation of single-page application. The description of the basic principles of their functioning, motivation and justification, when and why this approach is appropriate is also included. The work is primarily focused on the issue of single-page application, for which the use of the JavaScript programming language is crucial. For this reason, this work provides a whole chapter about this programming language, also including a description of its history and role in the context of others. Below are the common characteristics of single-page applications frameworks, built on top of the library ReactJS, whose formation is engaged in the following chapter. The developed framework also contains the user guide. The practical outcome of this work is an open source framework for creating serverless single-page applications, which is due to its architecture and documentation appropriately adaptable.
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Doing business while studying
Kopecká, Adéla ; Kašparová, Eva (advisor) ; Novák, Pavel (referee)
This thesis is written about factors, which leads people doing business while studiing. It is more actual then ever and it is more and more popular between people. This thesis tries to find out which factors are important, that student starts his/her own business. This thesis is devided to two parts. the first one is teoretical and second one is practical. Teoretical part is about business and motivation. The aim of second part is to identifie and examine factors of motivation doing business, analysis of current situation in Czech republic and analysis of business support also in Czech republic and abroad.
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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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