National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Affiliate marketing - introduction and actual trends
Zikmund, Marian ; Máchová, Eva (advisor) ; Průša, Přemysl (referee)
Thesis "Affiliate Marketing: introduction and current trends," aims to inform about the possibilities of using this marketing tool and demonstrates its high efficiency. It is divided into three main parts: theoretical (basic information about affiliate marketing), practical (Affiliate marketing practice) and exhaustive (known affiliate programs and aggregators). There is the emphasis at the beginning on explaining what makes the concept of commission sales on the Internet so unique and why its use is becoming increasingly popular. The most important part is focused on the practical use of affiliate marketing nowadays. It discusses its potential use in many ways (in terms of the operators, partners and other options). Those interested in affiliate marketing should be after reading this thesis better in orienting and selecting the most appropriate manner of its use. The conclusion describes the most popular affiliate programs and aggregators in the Czech Republic and abroad.
Serverless single page application in JavaScript
Zikmund, Marian ; Pecinovský, Rudolf (advisor) ; Suchan, Vladimír (referee)
The goal of this thesis is to design and develop a framework for building modern single- page application in the JavaScript programming language and describe this approach to development. The work also contains the documentation for a more comfortable use and customization. The content is divided into eight chapters. The introduction is followed by the retrieval of information resources, including the specifics of the JavaScript programming language and explanation of the formation of single-page application. The description of the basic principles of their functioning, motivation and justification, when and why this approach is appropriate is also included. The work is primarily focused on the issue of single-page application, for which the use of the JavaScript programming language is crucial. For this reason, this work provides a whole chapter about this programming language, also including a description of its history and role in the context of others. Below are the common characteristics of single-page applications frameworks, built on top of the library ReactJS, whose formation is engaged in the following chapter. The developed framework also contains the user guide. The practical outcome of this work is an open source framework for creating serverless single-page applications, which is due to its architecture and documentation appropriately adaptable.

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2 ZIKMUND, Miroslav
5 Zikmund, Martin
5 Zikmund, Michal
1 Zikmund, Miloslav
2 Zikmund, Miroslav
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