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Marketing Strategy Proposal
Karas, Andrea ; Sládková,, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including the prediction of future developments.
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Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
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Marketing Mix of Company Jiří Plocek
Dosedlová, Petra ; Jareš, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is aimed on the optimal design of the marketing mix. Analysis of the current status of the selected company and file a subsequent basis, which should aim to future business growth. The aim of my work is to compare the current factors affecting the operation of the company, and to assess whether there are any ways through which would achieve a better situation of the company on the Czech market.
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Proposal of Marketing Strategy of Schwarzwolf Outdoor Brand
Jaroš, Martin ; Kaderka, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The thesis describes a proposal of iMi Partner, a.s. marketing strategies for entering new markets with Schwarzwolf outdoor brand. The proposal section contains a summary measure for the achievement of expanding the product into new markets and for strengthening the brand. The proposed section is preceded by a strategic analysis of external and internal environment of the company. Part of this work is devoted to the marketing as its theoretical starting point.
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Marketing Strategy Proposal
Karas, Andrea ; Sládková,, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including the prediction of future developments.
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Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
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Marketing Mix of Company Jiří Plocek
Dosedlová, Petra ; Jareš, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is aimed on the optimal design of the marketing mix. Analysis of the current status of the selected company and file a subsequent basis, which should aim to future business growth. The aim of my work is to compare the current factors affecting the operation of the company, and to assess whether there are any ways through which would achieve a better situation of the company on the Czech market.
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Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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