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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Telemarketing
Špicová, Martina ; Hanák, David (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis analyses problems connected with purchasing and providing information by the means of telemarketing. On the basis of the obtained imperfections, this Master’s thesis includes the proposal of the process of communication by the means of the customer line, which ensures its more effective function.
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The Proposal of order Process Improvement by Company
Zwinsová, Jana ; Handlová, Jitka (referee) ; Bartoš, Vojtěch (advisor)
This Bachelor thesis deals with an analysis of ordering process improvement by company. It is focused on the flow of goods from producer to final customer and concerns on customers´ requirements. In first chapters of the thesis the concept of order, customers and logistics is defined. The logistics section is very wide, that is why the paper deals more with distributive logistics and related areas such as packaging, handling, stocking, transportation and communication. In the next part of the thesis, the theoretic knowledge is used to analyze the situation in specific company - MOTIP DUPLI Ltd. Finally, some recomendations and trends which the company will have to deal with in a near future are presented.
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Marketing Communication of the Company Providing the Service
Marková, Adéla ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma‘s thesis deals with an analysis of marketing communication of the company Tomi bar. The work consists of three main parts. The first part is devoted to the theoretical background necessary for the knowledge of the issue. In the subsequent analytical part, the thesis is devoted to the analysis of the enterprise itself, both from the internal and external side. The third part is built on the description of proposals, these proposals should help to improve some elements of the marketing communication of the enterprise.
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Business Plan for Establishing a Company Octago s. r. o.
Malast, Martin ; Dohnalová, Veronika (referee) ; Hornungová, Jana (advisor)
The subject of my bachelor work is processing the entrepreneurial object of the foundation and operation company Octago. The work is divided into theoretical, analytical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for Octago is conducted in the practical part. The aim of this work is basing company Octago.
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The Proposal of Company Marketing Mix
Zourek, Vojtěch ; Pyrochta,, Václav (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is focused on individual tactical marketing tools, which together form a marketing mix. Describes the relationship between product, price, distribution and promotion. The thesis contains suggestions for improvement of the current state of marketing mix of MIKROP ČEBÍN a.s. based on theoretical knowledge and analysis.
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