Original title: Marketingový výzkum spokojenosti zákazníků
Translated title: Marketing Research of Customer Satisfaction
Authors: Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer; marketing mix; Marketing research; measuring of satisfaction; questionnaire; satisfaction; services; dotazník; marketingový mix; Marketingový výzkum; měření spokojenosti; služby; spokojenost; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/981

Permalink: http://www.nusl.cz/ntk/nusl-608249


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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