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Brand development of small company
Šumovský, Albert ; Ulč, Jakub (referee) ; Zich, Robert (advisor)
Tato bakalářská práce se zaměřuje na rozvoj značky firmy Confused, která poskytuje online testy a kurzy pro studenty středních škol. V teoretické části jsou definovány a popsány relevantní koncepty a modely v rámci rozvoje značky. Analytická část popisuje podnik, značku, faktory ovlivňující značku na trhu a jak je značka vnímána. Návrhová část doporučuje, popisuje a následně hodnotí změny, které splňují cíl práce, tedy rozvíjí značku.
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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Proposal for Brand Development in the Context of Internationalization
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato diplomová práce se zaměřuje na mezinárdoní expanzi již existující značky oblečení Pastel Hood, která si klade za cíl dodávat výrobky vysoké kvality s unikátním designem. Majitelé této značky se rozhodli rozšířit svůj obchod do zahraničí a Maďarsko bylo vybráno jako destinace pro tuto expanzi. Cílem této práce je vytvořit vhodný návrh na základě zvoleného teoretického rámce, jak přeformovat značku takovým způsobem, aby bylo možné úspěšně expandovat na tento trh. Tento cíl byl dosažen použitím několika analytických modelů k studiu celkového obchodního prostředí, stávající konkurence, zákazníků a názoru místních odborníků na téma expanze. Výsledkem je návrh ideálního stavu značky Pastel Hood pro zajištění maximální kompatibility a pro úspěch na maďarském trhu.
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Household consumption diagram model
Bočan, Tomáš ; Brettschneider,, Zbyněk (referee) ; Radil, Lukáš (advisor)
The thesis deals with the creation of a model of the household consumption diagram. Firstly, the thesis outlines an analysis of current approaches to creating household consumption diagrams with their evaluation. The thesis then describes the input data, the procedure for creating the model itself, and in the last section, a simulation of household consumption is performed and an evaluation of the accuracy of its prediction, based on reference data.
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Marketing Management of a Company
Řičánek, Michal ; Plotěný, Karel (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.
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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Proposal for Brand Development Activities
Knopp, Ondřej ; Straka, Martin (referee) ; Zich, Robert (advisor)
This diploma thesis covers the topic of brand development of a Moravian engineering company’s product – a light, two-seated sportscar, designed by SIGMA Motor Ltd. for recreational use, as well as for competing on racetracks. In the first part of this thesis research is done to define the concepts used in market research, brand development and management. The second chapter of this thesis covers the strategic analysis of the company itself, its competitors, and other elements of its environment. The third chapter contains a proposal for a new brand identity and a set of recommendations for its further development, including a recommended communication strategy.
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The Draft Strategy Purchasing Management in Company
Polčíková, Lucie ; Fialová, Alena (referee) ; Jurová, Marie (advisor)
In my thesis, I will discuss the draft strategy for the management of business in society. The first part will discuss the theoretical knowledge related to retail. In the second part I introduce. I also worked with the cooperative Jednota, consumer cooperative in Mikulov, which gave me the necessary information so that I could analyze the current state of retail. Based on the current state of retail, I created a proposal for improvement.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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