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Negative impacts of media fame
Jirmářová, Ivana ; Závozda, Petr (advisor) ; Jirák, Jan (referee)
The main topic of the work is how Czech media inform about psychological problems of celebrities such as depression, manic depressive psychosis, addictive behavior, or suicide, and tries to answer the question of how much the media fame can affect these issues. The theoretical part summarizes concepts from media studies for better understanding media behaviors, for example media news selections process, concept of news values, the role of media in today's society and the difference between tabloid and serious media. From the psychological point of view, work summarizes the preconditions of psychological problems and their manifestations. It also provides brief pieces of information from official sources about lives and careers of selected celebrities. The second part of thesis is about analyzing the data, it means articles that informed about selected celebrities in connection with their psychological problems. The practical part is about finding there some common features and tendencies in media informing and also about showing differences between the ways of how tabloid and serious media present news. The result is the summary of how the media generally approach this issue, and after completing it with informations from an interview with a psychologist and some celebrities, it also outlines...
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The role of media in formation of socio-cultural regulatives. Image of values, norms and cultural patterns in lifestyle magazines for women a men.
Herrová, Anna ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
This thesis concerns itself with the effects of media on socio-cultural regulatives. The work is divided into two parts - theoretical and practical. The first one describes the theoretical foundations related to mass media - their importance and power, their potential effects and how they can be analyzed. The work also deals specifically with printed media. The practical part is focused on the research. Two lifestyle magazines were selected, both of which are presenting values of the two main segments of the population (Elle for women and Maxim for men). The empirical part of the thesis thoroughly scrutinizes these two periodicals in terms of their content. This analysis led to the formation of hypotheses pertaining to customer behaviour and value orientation, most of which were verified thanks to the in-depth interviews that were conducted. Key words: media, influence of media, lifestyle, magazines
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Czech EU Presidency seen through the eyes of the member and non-member country: Semioticanalysis of the czech and swiss printed media in the period of the Czech EU Presideney
Lišková, Radka ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.
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The Influence of Regional Media on Readers' Perception of Politics in Melnik
Tichota, Ondřej ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "The Influence of Regional Media on Readers' Perception of Politics in Melnik" refers on a survey of accepting media framing of politicians, politics and important issues by regional media readers in the town of Melnik. Methods of framing and focus groups were used in the survey. First the methods were introduced. The method of framing was used for qualitative content analysis of five printed media from 2005 to 2007. The media were daily Melnicky denik, weekly Tydenik Melnicko, monthly Melnicka radnice, weekly Tep regionu and regional supplement of Mlada fronta Dnes for Central Bohemia. The author of this work focused on several most important issues of the 2005 to 2007 period and he observed how respondents accept or decline the framing of these problems offered by politics, journalists and other participants of Melnik political life. To do this he organised focus groups discussions with Melnik inhabitants in the age of 26 to 75 years of age. They discussed their opinions and beliefs on local politics. This work is a subjective insight into the world of regional media effects on readers, in this case focused on political issues.
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The way of using media by the male members interested in fitness culture
Martinková, Michaela ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines the connections between the monitored content, the desire to build masculinity, the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how, this content contributes to their approach to the fitness culture. Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.
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The cult of thinness and how it was changed by Instagram
Kamlerová, Kateřina ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
The main goal of the thesis is to find out whether there is a connection between Instagram usage and a change in the perception of one's own body image, more specifically an increase in dissatisfaction with one's own physical appearance. The supporting goals are to map the individual factors arising from this dissatisfaction and to describe the solutions that Instagram users have adopted to achieve the dream appearance. Through qualitative research, specifically by analysing in-depth interviews with bloggers presenting extreme slenderness on social networks, the life stories of respondents are analysed in order to reveal how interest in body shape developed in the presence of social networks and new media. The interviews reveal the interest of Instagram users in watching and sharing photos presenting extreme slenderness and clarify their connection to eating disorders. Instead of triggering such diseases, Instagram manifests itself as a tool for maintaining and remaining in a new mental and physical condition. By publishing photographs showing a very thin body, women assure themselves of their own attractiveness, and thus also influence their self-presentation, which results in an equivalent relationship of satisfaction from slenderness and satisfaction from their self presentation.
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Using children's media experience in formal media education
Brožová, Tereza ; Supa, Markéta (advisor) ; Wolák, Radim (referee)
The topic of the Bachelor thesis is media education for tweeners. The aim of this thesis is to define the theoretical basis as well as practical recommendations for tweenager media education, which can be applied in both, formal media education by teachers at schools and informal media education by parents at home. This Bachelor thesis has two parts, theoretical and practical, and deals with an interdisciplinary examining of media education in the context of media experience and the way tweenaregs come acroos media at school, at home and in third spaces (in their free time). The aim of this work is to find out how the tweenagers undrestand the media; in what way, where and with whom they come across media; how the media are used by them, how the media are perceived and which personal and educational experiences, risks and benefits the tweenagres associate with media. The theoretical part of the work gathers the information from literature and tries to insight into the field of formal and informal media education and media literacy, the way of realising media education in the Czech Republic, changing form of childhood, children's culture, tweenagers' media experience and positive or negative influence of media. The practical part is based on research proved in the fifth grade of elementary school in Pilsen....
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The death's concept in preschool children
KOHOUTOVÁ, Hana
The bachelor's thesis focuses on the death's concept in preschool children. We want to know the influence of family, culture, religion in making death concept. The survey in practical part confirms the importantance of the development of the educational methods, when children meet sensitive subjects. This thesis advises against death taboo among preschoolers.
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