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Analysis of the marketing communication of the Díky, že můžem project between 2018 and 2022
Zeman, Jakub ; Černá, Eliška (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis aims to describe and analyse the marketing communication of the non- profit organisation Díky, že můžem between 2018 and 2022. In its first part, it deals with the theoretical aspects of the topic. It describes the history, activities and values of the association and also offers inside into the characteristics of marketing communication of non-profit and cultural organizations. The second part of the thesis is practical and includes a description of the communication activities of the organisation between 2018 and 2022, from which it then presents an evaluation of the set communication objectives and recommendations for improving communication.
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What was/is the meaning of independent publications in countries with a totalitarian regimes?
Demovičová, Barbora ; Čumlivski,, Jan (referee) ; Macháček, Mikuláš (advisor)
Is it important that a graphic designer/art student expresses their opinion on the society and world around them through their work? How can a graphic designer influence social situation, the community in which they live, or other events? What is the role of civic protest and activism? What is the relationship between art and politics? What is the political power of the art? Researching the role of political art, independent publishing, civic actions and comparing the public protests in the past with protests today lead to creating a self-published independent publication reflecting current issues in Slovakia. Focus on Slovak society came after the murder of investigative journalist Ján Kuciak and his fiancée Martina Kušnírová resulting in a wave of public protests and formation of new government of Slovak Republic. This publication is mix of hope for change, idealism, and later scepticism and frustration. This publication is comprised of author’s personal texts and interviews with different persons working in various fields, for example with investigative journalist Marek Vagovič, sociologist and one of the leaders of Velvet Revolution Fedor Gál, publisher and owner of samizdat library Libri Prohibiti Jiří Gruntorád, or Slovak artists Peter Kalmus and Miroslav Cipár.
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Czechoslovak newsreels from the perspective of social transformation (1989-1990)
Černý, Ondřej ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
This thesis deals with the end of film news in Czechoslovakia, which was realized in the form of film weekly newsreels until 1990. In the first part I define film news from the theoretical and terminological point of view and try to describe its specifics. I then explain its birth and the production of newsreel films on our country's territory, from its beginnings before the First World War until the fall of the communist regime in Czechoslovakia and the establishment of democracy, which ended the continuous, state- subsidized and controlled production of regularly published weeklies. In the second, practical part, I use the method of qualitative content analysis to examine the form and thematic framework of the weekly newsreels produced in 1989, when a new concept of film reporting focused on the so-called magazines began to take effect, and in 1990, the year Czechoslovakia entered the democratic process. My aim is to find out what was the role of weekly newsreels as a means of socialist propaganda and a channel of social criticism in the first, revolutionary year and how they changed in the second, democratic year. Although they were no longer bound by ideology, the end of the state film monopoly brought an end to their financial support and power protection, which led to an early end of their...
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Teachers versus totalitarianism: Pedagogical faculties and their activities during the breakthrough year 1989
Cingrová, Kristýna ; Koura, Petr (advisor) ; Parkan, František (referee)
The thesis deals with the involvement of five pedagogical faculties in the Czech Republic in the Velvet Revolution in 1989. These are the Faculty of Education of Charles University, the Faculty of Education in České Budějovice, the Faculty of Education in Hradec Králové, the Faculty of Education in Pilsen and the Faculty of Education in Ústí nad Labem. The focus is mainly on the activities of students after the events at Národní třída on 17 November 1989, such as the announcement of a student strike, the establishment of strike committees and the beginnings of student self-government. However, attention is also paid to the atmosphere at the faculties during the 1980s and the activities in which students were involved during this period. One of the chapters is also devoted to students as important actors in our history. The historical development of higher teacher education in Czechoslovakia is not omitted. Other chapters are logically divided according to the individual faculties of education and include the historical development of the faculty, the atmosphere in the 1980s, the course of the student strike and the further direction of the faculty after the Velvet Revolution. The individual faculties of education are then compared with each other. The work is based on the analysis of contemporary...
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Cartoon humor in Dikobraz magazine from Velvet revolution to the Czechoslovakia dissolution
Pour, Petr ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The purpose of the work is to analyze cartoon humor on the pages of the humorous and satirical magazine Dikobraz between November 1989 and December 1992. This period was a significant change in the political system for Czechoslovakia. The communist totalitarian regime was replaced by a democratic establishment. At the end of this period, there was a division into independent Czech and Slovak republics. For the purposes of the work, the professional literature devoted to the observed period, especially in the political sphere, was studied. Furthermore, 162 issues of the magazine Dikobraz were studied, or Nový Dikobraz. In the practical part, selected political and social events and their depiction with the help of cartoon humor are presented.
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Czechoslovak newsreels from the perspective of social transformation (1989-1990)
Černý, Ondřej ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
This thesis deals with the end of film news in Czechoslovakia, which was realized in the form of film weekly newsreels until 1990. In the first part I define film news from the theoretical and terminological point of view and try to describe its specifics. I then explain its birth and the production of newsreel films on our country's territory, from its beginnings before the First World War until the fall of the communist regime in Czechoslovakia and the establishment of democracy, which ended the continuous, state- subsidized and controlled production of regularly published weeklies. In the second, practical part, I use the method of qualitative content analysis to examine the form and thematic framework of the weekly newsreels produced in 1989, when a new concept of film reporting focused on the so-called magazines began to take effect, and in 1990, the year Czechoslovakia entered the democratic process. My aim is to find out what was the role of weekly newsreels as a means of socialist propaganda and a channel of social criticism in the first, revolutionary year and how they changed in the second, democratic year. Although they were no longer bound by ideology, the end of the state film monopoly brought an end to their financial support and power protection, which led to an early end of their...
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The Role of Women in the Velvet Revolution
Gese, Taylor ; Szobi, Pavel (advisor) ; Vykoukal, Jiří (referee) ; Matějka, Ondřej (referee)
The Role of Women in Czechoslovakia's Velvet Revolution Abstract This thesis investigates the role played by women in Czechoslovakia's Velvet Revolution of 1989. Overall, it finds that despite the marginal role attributed to women in the dominant narrative of the event, women in fact played a key role in every activity of the Velvet Revolution and therefore were a key factor in its success. Drawing on case studies from elsewhere in Central and Eastern Europe, it hypothesises about the sources of women's erasure from the historical record and subsequent national memory, arguing that the conservative gender order influenced the type of revolutionary work women did, the lack of visibility they were afforded, as well as their own devaluation of their contributions. Given the similarity in findings, it advocates for the development of an analytical concept to theorise the function of gender in social movements and their subsequent memorialisation. Finally, by documenting the activities done by women, it aims to reorient women as historical and political subjects in the Velvet Revolution, worthy of further historical inquiry. Keywords Velvet Revolution, women, gender, social movements, 1989, Czechoslovakia, historical memory, hegemonic narrative
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Two revolutions - thirty years later. Germans and Czechs look at their neighbours
VAVRDOVÁ, Markéta
This thesis aims to analyze how the media presented events during the 1989 revolutions in Germany and former Czechoslovakia, as well as the influence that these events maintain on present-day media. The first objective is to offer a historical contextualization for interpreting how the Czech media report on current events in Germany. This includes which topics surrounding the 1989 revolution are addressed by the Czech media, and to which degree they posit the role of the Cold War, concluded by the fall of the Berlin Wall, on shaping the current state of Germany. Furthermore, the second objective is to evaluate how the German media perceive these historical events and how that perception influences the interpretation of current situations in the Czech Republic. This research mainly considers political, social and economic aspects. To ensure a comprehensive monograph, an introduction into the historical context as well as a brief description of relevant media sources is included. The thesis is concluded with a short reflection essay.
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