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Frankfurt Book Fair 2015
Žižková, Štěpánka
V rámci návštěvy mezinárodního knižního veletrhu ve Frankfurtu nad Mohanem ve dnech 14. – 16. 10. 2015 proběhla úspěšná jednání s představiteli nakladatelství John Wiley & Sons, Elsevier Science, Springer Verlag a SAE international a bylo získáno velké množství zajímavých poznatků na doprovodných přednáškách.
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Marketing potential of contemporary art fairs
Zbořilová, Lenka ; Černá, Jitka (advisor) ; Kolouchová, Daniela (referee)
The master's thesis deals with the marketing potential of the recent art work fairs. The aim of the thesis was to analyse the potential of the fair trades with the emphasis on the benefits of participation for the Czech private galleries in such fairs. The thesis also deals with the fair as one of the communication mix tools, which shall serve to achieve the marketing and communication goals and presents the relationships between the participants in the art work market. The advantages of the participation in recent art work fairs were analysed through the method of interview comparison with the gallery owners and employees. The analytical part covers the analysis of the participation of a Czech private gallery in an international recent art fair and presents the barriers of entry for Czech galleries in such fairs. With regard to the results of the analysis the measures were recommended that would lead to more effective usage of the marketing potential of the recent art fairs.
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Frankfurt Bookfair 2014
Sudová, Miroslava ; Žižková, Štěpánka
V rámci návštěvy mezinárodního knižního veletrhu ve Frankfurtu nad Mohanem ve dnech 8. – 10. 10. 2014 proběhla úspěšná jednání s představiteli nakladatelství John Wiley & Sons a Springer Verlag a bylo získáno velké množství zajímavých poznatků na doprovodných přednáškách.
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Specifics of marketing communication in Germany and Switzerland focused on trade fairs
Janda, Tomáš ; Král, Petr (advisor) ; Exnerová, Kamila (referee)
The objective of the bachelor thesis is to describe and analyze specifics of trade fair industry in Germany and Switzerland. Another aim of is to find out effectiveness and perspective of trade fairs. The thesis is divided into six chapters. The first one defines trade fairs as a marketing tool. The second chapter is focused on historical development and types of trade fairs and description of exhibitors' and visitors' objectives. Third chapter describes a process of organization of a trade fair. Fourth and fifth chapters are focused on an explanation of German and Swiss trade fair industry. The last sixth chapter is dedicated to a prognosis of trade fairs.
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Influence of Fairs and Congresses on building destination image of the Czech republic
Vokounová, Barbora ; Mikeš, Jiří (advisor) ; Indrová, Jarmila (referee)
This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.
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The importance of specialized trade fairs for small and medium engineering businesses
Černohousová, Anežka ; Říha, David (advisor)
This bachelor's thesis deals with importance of trade fairs and exhibitions for a specific engineering company. The main goal is to find out whether fair trades and exhibitions are still relevant for small and medium business trading in the flexible packaging sector. The theoretical part covers information related to the use of trade fairs and exhibitions. The brief description of the company and implementation of a trade fair is carried out at the practical part. The measurable effectiveness and efficiency indicators described in detail in the theoretical part, are calculated in the practical part. Finally, the conclusion evaluates the importance of trade fairs and exhibitions for small and medium business in the flexible packaging business-to-business sector based on literature review and calculation of indicators.
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The Role of Academical Trade Fair in Marketing Mix of School
Rešlová, Pavlína ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The work is aimed at school fairs. Includes assessing their position in the marketing mix. The work deals with the question, why should the marketing management school. It outlines the components that are included in exhibiting at the fair. Contents includes evaluation of one academic fairs and assessmen how are leading the University of Economics Faculty of Management specifically.
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Exhibitions and trade fairs from the small and medium enterprises'point of view
Domorádová, Lucie ; Hartman, Ladislav (advisor) ; Hedbávný, Miroslav (referee)
Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign.
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Výstavy a veletrhy jako nástroj marketingových komunikací
Nováková, Zuzana ; Postler, Milan (advisor)
Výstavy a veletrhy zaznamenávají v celosvětovém měřítku nepřetržitý růst. Představují prostředek, díky kterému dochází ke shromažďování lidí podobných či stejných zájmů na jednom určitém místě v předem vymezeném časovém prostoru. Představují osvědčený nástroj marketingové komunikace, který v souvislosti s okolním dynamickým, technologickým a technickým rozvojem bude v rámci ostatních nástrojů stále více v centru pozornosti. Cílem práce je provedení analýzy výstav a veletrhů z hlediska marketingových komunikací a možnosti jejich využití do budoucnosti. Praktická část je zaměřena na aplikaci teoretických znalostí na konkrétním příkladě společnosti Výstaviště v Lysé nad Labem. Záměrem tohoto úseku je zhodnocení výstaviště v Lysé nad Labem jako možného prostředku prezentace podnikatelů v regionu. Hlavním přínosem této bakalářské práce by mělo být zhodnocení výstav a veletrhů jako možného nástroje marketingových komunikací, analýza současné situace ve výstavnictví a zhodnocení výstaviště v Lysé nad Labem.
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