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Marketing Strategy Proposal
Karas, Andrea ; Sládková,, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including the prediction of future developments.
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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
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