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Marketing Plan of New Project
Čikl, Jaroslav ; Jelínek, Tomáš (referee) ; Světlík, Jaroslav (advisor)
The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.
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The Utilization of EU Funds as a Development of a Local Infrastucture
Štenclová, Jaromíra ; Řezáčová, Petra (referee) ; Zeman, Václav (advisor)
The goal of the submitted thesis is the utilization of EU funds as a development of a local infrastructure, concretely construction of the new bicycle lane. First part of the thesis revers to a basic conception regional policy, operation programmes and describe process of steps in the project. In the next parts there are description of a starting transportation position in the village, setting up a particular project and valuation the project as a whole.
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Marketing communication of surf club
Růt, Eduard ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Title: Marketing Communication of a Surfing Club Objectives: The main aim of this bachelor's thesis is to prepare recommendations for the marketing communication of the specified surfing club. Methods: Both quantitative and qualitative methods were used in this work. These included an online survey method, followed by semi-structured interviews with a member of the club's management. Results: The analysis of the club revealed that the current marketing communication is not structured and does not have clearly defined objectives. The result of this work are recommendations aimed at overall improvement of the club's marketing communication, thereby assisting the club in its growth and maintenance of its position as the primary non-profit organization in the Czech surfing environment. The recommendations are primarily focused on creating comprehensive and regular marketing communication for the club. Keywords: marketing communication, surfing, non-profit sector, sports club relations
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Business Plan
Šimčík, Michael ; Bartošek, Vladimír (referee) ; Veselý, Josef (advisor)
This diploma thesis deals with the design of a business plan for the establishment and operation of a guesthouse in South Moravia, more precisely in the wine village of Mikulčice near the Slovak border. Part of the work is to perform analyses of external and internal influences affecting the business using selected analyses that are described in the first part of the work. The results of these analyses are elaborated in the second part of this work, which also includes primary research of demand by means of a questionnaire survey of potential guests. In the last part of the work, a separate business plan is then processed according to the template described in the first part of the work. The business plan is based on the analyses that have been carried out and it includes a realistic proposal for the construction and launch of the guesthouse together with its marketing and financial strategy.
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Social farming - Specifics and needs of target groups of clients in social farming in the Czech republic
TRABALIKOVÁ, Zuzana
This thesis deals with the specifics and needs of people from target groups involved in the concept of social agriculture in the Czech Republic. Based on the collected data, a total of seven key target groups were selected who are actively involved in the concept of social farming, namely people with disabilities, people with mental disabilities, people with psychiatric problems, people with long-term or repeated unemployment, people in or after punishment, persons leaving institutional care and persons with multiple risks. This thesis also tries to outline suitable and unsuitable activities for these groups and also presents a survey of social agriculture in the Czech Republic. Key
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Identification and evaluation of websites of harm reduction interventions targeting illicit drug users in the Czech Republic
Habarta, Jiří ; Gabrhelík, Roman (advisor) ; Matoušek, Petr (referee)
The thesis describes the course and results of the research into the field of Harm Reduction (HR) through the internet websites in the Czech language. Nowadays the internet forms an inseparable part of most people's lives from all social classes. This fact is reflected in the interests of both service providers for drug users and laymen interested in drug issues. Unfortunately, according to current research we do not know much about what information and in which quality and range can people find about drug Harm reduction on the internet. Therefore, the aim of this thesis was to identify and evaluate internet websites in the field of harm reduction intervention focused on the users of illegal drugs in the Czech Republic. Internet websites were evaluated not only with respect to the contents and range of the information provided but also with respect to topicality, functionality and objectivity. What was found were 13 Czech complex websites, 7 professional HR organisations and also 6 non-professional HR websites. The websites of professional organisations in most cases fulfilled the essential criteria of authority, objectivity and topicality. Among non-professional websites there were high-quality ones containing a wide range of information and correct approach to drug issues but there were also two...
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Evaluation of Low - treshold services for children and youth in Hradec Králové
Kuchaříková, Petra ; Krahulcová, Beáta (advisor) ; Nová, Monika (referee)
My diploma thesis deals with Low-threshold services for children and youth and with fulfilling of the standards for quality in social services. Firstly I analysed problems of leisure time, historical events in the development in Low-threshold services for children and youth and binding documents for social workers. These problems are also discussed in relevance to the social services law. I mentioned the principles of low-threshold, aims of these establishments, target group and the whole process of this programme. One chapter deals with the management and financing and with social workers, their qualities, competences and supervision as the aide in self-education, and beneficiaries of social services and their characteristics. What threatens these beneficiaries are socio-pathological phenomenons, the most important ones are listed and I added the prevention. I described one mentioned establishment, which employs volunteers. For the evaluation of fulfilling of standards in social services I have chosen two low-threshold services for children and youth from Hradec Králové, where I have found if the standars are fulfilled or not by means of studying of methodology, observations and interviews with workers and beneficiaries. For conclusion I suggested some improvements which could be used in these establishments.
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