Original title: Apely v reklamních textech
Translated title: Challenges in Promotional Texts
Authors: Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: Advertisement,challenge; client; commercial communication; communication; emotion; language; media; motivation; persuasion; price; product; purchase; recipient; sale; slogan; target group; value; adresát; apel; cena; cílová skupina; hodnota; jazyk; klient; komerční sdělení; motivace; média; nákup,emoce; persvaze; prodej; produkt; recipient; Reklama; sdělení; slogan

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/52770

Permalink: http://www.nusl.cz/ntk/nusl-483260


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-05-08, last modified 2022-05-08


No fulltext
  • Export as DC, NUŠL, RIS
  • Share