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Perception of social media of volleyball extra-league clubs by volleyball fans
Vyhnalíková, Michaela ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Perception of social media of volleyball extra-league clubs by volleyball fans Objectives: The main objective of this bachelor thesis is to recommend a suitable social network structure for volleyball clubs based on a quantitative survey of volleyball fans. Methods: The questionnaire was distributed electronically and the research population was volleyball fans using social networks. Results: Based on a quantitative survey conducted on the use of social networks by volleyball fans, it was found that most clubs in the men's volleyball extra-league do not use the full potential of social media marketing. The most used networks are Instagram and Facebook, both by volleyball clubs and volleyball fans. After comparing the theoretical part with the data from the questionnaire, recommendations for a better social network structure of volleyball clubs were proposed. Keywords: social media marketing, quantitative research, volleyball, sports marketing, social media
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Sales Promotion and Advertising of Company a Specific Section
Buriánek, Tomáš ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the issue of sales promotion and advertising of a sports club. The supporting documents for the work are drawn from both the specialist literature for the theoretical part and the club's supporting documents for the analytical part. In the described club I hold the position of marketing specialist, so in the design section I take the liberty of suggesting further possible steps to achieve the club's objective. Supporting the sale of the club means all its activities to take on and sell its brand. Individual activities that can generally be used in sports marketing are the content of the theoretical part of the work. The analytics section offers a contemporary marketing mix of a club that has recently undergone a major brand change. The conclusion of the work is focused on my proposals, which aim to promote the rebranding of the club within its environs.
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Sponzoring v individuálních sportech
Šimková, Johanka
ŠIMKOVÁ, JOHANKA. Sponsorship in individual sports. Brno, 2019. Diploma thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This master thesis focuses on sponsorship activities for athletes pursuing individual sports who do not have their own sport manager. The study investigates the issue from the perspective of both the athletes, looking for a sponsor, and the companies, offering the sponsorship opportunities. The athletes were questioned in a detailed survey while in-depth interviews were applied to address company representatives, aiming to determine factors leading to a match between the supply and the demand of the sponsorship. Based on outcomes of both surveys, practical recommendations for athletes are given in the thesis.
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Research on the satisfaction of fans of a selected football club
Navrátil, Daniel ; Kaprálková, Michaela (advisor) ; Ruda, Tomáš (referee)
Title: Research on the satisfaction of fans of a selected football club Objectives: The aim of the bachelor's thesis is to find out the satisfaction and loyalty of the fans of the football club Sparta Prague, and then to divide the fans into segments according to age categories. The practical implication is then to find out what is important for these segments, so that the club can prevent their dissatisfaction, or to ensure their satisfaction. Methods: Quantitative research through a questionnaire was used to obtain relevant data. The survey took place electronically. Results: From the conducted research and its results, it appears that individual segments of the club have reserves in certain areas that can be used for improvement. Keywords: sports marketing, quantitative research, surveying, loyalty, fan satisfaction
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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Analysis of marketing communication of SK Slavia Praha during the Covid-19 pandemic
Hlaváč, Marek ; Turková, Kateřina (advisor) ; Vranka, Marek (referee)
1 Abstract This bachelor thesis analyses the marketing communication of the most successful Czech football club in recent years, SK Slavia Prague. Football has been the most popular sport in the Czech Republic for a long time, and the Covid-19 pandemic affected it greatly, as all competitions were interrupted for a long time and professional competitions were played in front of a limited capacity of spectators. In this thesis I analyse theoretical concepts from the world of sports marketing, the specifics of financing football clubs in the Czech Republic and the Covid-19 pandemic itself. In the practical part I analyse the marketing communication of SK Slavia Praha focusing on two periods during the pandemic, in the first period matches were not played at all and in the second period they were played without spectators or with a limited number of spectators in the stadium. In this thesis I analyse how the club's communication changed, which under normal conditions was aimed at getting fans to come to the stadium. I investigate what content the club created to retain and continue to attract fans. The result is a content analysis of two distinct periods, from which conclusions and recommendations for further communication of SK Slavia Prague are drawn.
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Possibilities of improving the service of a selected company
Stejskal, Jan ; Janák, Vladimír (advisor) ; Štědroň, Jakub (referee)
Title: Possibilities of improving the service of a selected company Marketing research of customer satisfaction Objectives: The purpose of this diploma thesis is to create a proposal to improve the Surf Camp in Portugal in the upcoming season. The evaluation of current customers satisfaction was achieved through both the standpoint of its customers as well as its management. Methods: Both qualitative and quantitative methods were used to evaluate the customers satisfaction. The main research methods used were questionnaire surveys, an interview using the instruction with the company's owner and employ and internal data analysis. Results: The results of this diploma thesis are shown in graphs, tables and classification crosses. The data obtained helped to identify opportunities for improvement, and based on them, suggestions and recommendations were made to improve Surf Camp in Portugal. This proposal was submitted to the Surf Camp management. Key words: Services, customer satisfaction, sports marketing, GAP model.
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Football match of AC Sparta Praha as a product for marketing
Jerie, Martin ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Football match of AC Sparta Praha as a product for marketing Objectives: The main goal of the thesis is to elaborate suggestions and recommendations for improvement of marketing activities on the match-day. Methods: The improvements are based on electronic interviewing AC Sparta Prague fans and personal interviews with marketing experts in the field of football. Direct observation without use of technique was used as well. Results: Recommendations and suggestions are focused on making more effective use of the marketing elements of AC Sparta Prague football matches. The main reasons for fans dissatisfaction are lack of toilets and its uncleanness, low capacity of food stall and slow operation. Safety and match-day program can be improved as well due to fans' opinion. Key words: Sport marketing, fans' satisfaction, marketing research
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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