National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Sales Promotion and Advertising of Company a Specific Section
Buriánek, Tomáš ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the issue of sales promotion and advertising of a sports club. The supporting documents for the work are drawn from both the specialist literature for the theoretical part and the club's supporting documents for the analytical part. In the described club I hold the position of marketing specialist, so in the design section I take the liberty of suggesting further possible steps to achieve the club's objective. Supporting the sale of the club means all its activities to take on and sell its brand. Individual activities that can generally be used in sports marketing are the content of the theoretical part of the work. The analytics section offers a contemporary marketing mix of a club that has recently undergone a major brand change. The conclusion of the work is focused on my proposals, which aim to promote the rebranding of the club within its environs.
Capturing the political cycle in public procurement of selected cities
Buriánek, Tomáš ; Pavel, Jan (advisor) ; Holubářová, Jana (referee)
This bachelor thesis deals with an analysis of influence of political cycle on public procurement assignment. In the first part, there are main political cycle theories and existing studies summarized and compared. Three hypotheses are created according to political cycle theories. The first hypothesis assumes that incumbent behaviour is opportunistic and the quantity and volume of public procurement rise before elections. The second hypothesis assumes a decrease of these variables after elections. The third hypothesis examines the structure of public procurement and expects a significant rise of the quantity and volume of construction procurement before elections. There are econometric models created in the second part of this thesis. They test the influence of elections on performance of selected variables. Examined variables are the volume and the quantity of public procurement. Data for testing are collected from 41 cities and years 2004 - 2012 and they are divided quarterly. The result of this research is an expression of the influence of elections on the public procurement and confirmation of tested hypotheses.

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