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Taiwan Scholarships as a Source of Soft Power
Šilhánová, Barbora ; Bečka, Jan (advisor) ; Sehnálková, Jana (referee)
Bachelor thesis "Taiwan Scholarships as a source of Soft Power" deals with the Taiwanese view of the concept of soft power, it introduces the scholarships offered to foreign students and finally assess the impact those scholarship have on their recipients. The core of the thesis is the research carried out by the author using semi-structured questionare and interview. The researched subjects were defined in advance as Czech students who went to one of Taiwan scholarships. The first chapter is an introduction to historical context of Taiwan's contemporary situation. It also describes the Taiwanese soft power interpretation and application in practise. The second chapter focuses on the Taiwanese scholarships offer for foreign students. The third chapter presents the foundings the research.
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Soft power in practice - a study of British public diplomacy between 1997 and 2007
Davidová, Kateřina ; Váška, Jan (advisor) ; Tomalová, Eliška (referee)
This bachelor thesis examines the issue of public diplomacy as a means through which the state can exercise its soft power. It draws from the particular example of public diplomacy developments in the United Kingdom between 1997 and 2007, i.e. during the premiership of Tony Blair. At first, a theoretical debate concerning the concept of public diplomacy is introduced, including its advantages and pitfalls. Afterwards, the working system of public diplomacy within the UK is characterised, as well as the main changes that have occurred in its organisational structure during the studied period. Furthermore, the two key British institutions of public diplomacy are presented; BBC World Service and British Council. Finally, the thesis analyses some of the actual public diplomacy campaigns and strategies that Britain put in place between 1997 and 2007. The main emphasis is placed on the comparison of the strategies before and after 2001, when major changes happened, and the analysis of the causes of these changes. The thesis concludes that causes that influenced the formation of British public diplomacy were of internal and external character, while it was the external impulses that triggered the most radical changes.
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Environmental topics in nation branding: the case of Slovenia
Havlíčková, Marta ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.
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EU Soft Power in the Eastern Partnership countries: The Case of Ukraine
Shagivaleeva, Akime ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
SHAGIVALEEVA, Akime. EU Soft Power in the Eastern Partnership countries: the Case of Ukraine. 89 p. Mater thesis. Charles University, Faculty of Social Sciences, Institute of International Studies. Supervisor prof. Mgr. Eliška Tomalová, Ph.D. Abstract The thesis studies the EU as a soft power actor, seeking to analyse the way it is favouring soft power tools in its foreign policy, establishing the relations with the neighbouring countries and guaranteeing security across its borders. The research is aiming to prove that the soft power is a relevant approach and an effective foreign policy tool for the EU to persuade Eastern Partnership countries for closer cooperation. The topic is relevant for the EU security, prosperity and its role as a global political actor. The thesis makes a contribution to the debate, providing with the characterization of the theoretical concept of 'soft' and 'hard' power, description of the use of soft power by the EU, its sources and limits and the argumentation for the effectiveness and relevance of 'soft power' approach having studied how soft power sources are being applied. The thesis represents a qualitative research structured to investigate primarily the theoretical framework and further apply it onto the policy on regional level (Eastern Partnership states) and then more...
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The Effectiveness of Erasmus+ and UGRAD Soft Power on Armenia During Hard Times (Nagorno-Karabakh War 2020.
Derzyan, Tatev ; Young, Mitchell (advisor) ; Stępka, Maciej (referee)
Tatev Derzyan (41794665) The Effectiveness of Erasmus+ and UGRAD Soft Power on Armenia during Hard Times (Nagorno-Karabakh War 2020) Abstract The thesis focuses on soft power and public diplomacy through exchange study programs of the European Union and the United States. Precisely, the thesis studies the influence of the educational exchange programs (Erasmus+ and UGRAD) on the Armenian exchange students in the scope of soft power. After establishing the influence of the exchange programs on the formation of the perceptions about the host countries, the thesis further focuses on the sustainability of the perception taking into consideration the Nagorno-Karabakh Second war which is a 'critical juncture' as it was a dramatic event in the life of the Armenian youth and could have influenced their views of the EU and the US. It is important to note that the academic literature on the exchange students' perceptions does not provide any studies through the lenses of the political events in the participants' home country. Thirty-nine semi-structured interviews have been conducted among the Erasmus+ and UGRAD participants from Armenia alongside the content analysis of the documents that the EU and the US released during the Nagorno-Karabakh Second war in order to understand what was the politics of the host...
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EU Cultural Relations with Partner Countries: Case Study of Armenia
Mirakyan, Norayr ; Tomalová, Eliška (advisor) ; Karagiannis, Yannis (referee)
Mirakyan, N. (2021). EU Cultural Relations with Partner Countries: Case Study of Armenia [Master's Thesis]. Supervisor: Mgr. Eliška Tomalová, Ph.D. Charles University. Abstract International cultural relations are a key area in the EU external relations and, thus, have gained salience in recent research. There is a growing body of constructivist literature that recognizes the importance of this area. However, there is still uncertainty in the literature regarding the views and attitudes of the partner countries toward the international cultural relations policy of the EU. In this vein, the current thesis project studies the sources and trajectory of the development of cultural relations between the EU and Armenia are from 2014 to 2020. Furthermore, the suitability of the international relations theory of liberalism is revisited in the light of cultural relations with the partner countries when these countries have concluded politico-economic agreements, and it is namely the Comprehensive and Enhanced Partnership Agreement (CEPA) in the case of Armenia. The conceptions of cultural relations are critically analyzed in relation to the theories of international relations in order to develop a normative hypothesis while excluding common conceptual fallacies and unintentional assumptions. The normative...
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Remembering together: Russian memory diplomacy as a soft power tool towards France
Bobbi, Emylie Aurore ; Kolenovská, Daniela (advisor) ; Matějka, Ondřej (referee)
Incorported in Russia's public diplomacy arsenal towards France is memory diplomacy, according to which Russian authorities seek to integrate their own historical narratives with those of France and to export commemorative practices there. This often overlooked diplomacy type is one of the most covert soft power tools. This thesis examines how has Russia utilized memory diplomacy as a soft power towards France from 2000 to 2019. It argues that Russia has deliberately omited to promote its past role, whether direct or indirect, when local interpretations of a shared event in France are too fragmented. In more consensual conditions and particularly regarding the Second World War, Russia's memory diplomacy has been versatile in its methods, using both traditional and new public diplomacy tools. With soft power as a goal, the Russian authorities have targeted the diverse Russian diaspora communities in France and French politicians through this memory policy to have them relay the Kremlin's political position.
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China's High-Speed Railway Diplomacy (HSRD) as a Tool for Improving Soft Power
Xiu, Lanyu ; Doboš, Bohumil (advisor) ; Riegl, Martin (referee)
The following thesis conducted a case study to investigate the opinion of exper ts working on the Bombay-Ahmadabad HSR and Ankara-Istanbul HSR on how China uses HSRD and BRI to develop and utilize its soft power and whether that opinion ma tches the official Chinese point of view. The official Chinese view about BRI is that it seeks to deliver win-win outcomes, development, and improvement of lives for partici pating countries. In addition, it 'has no geopolitical motives, seeks no exclusionary bl ocs, and imposes no business deals on others … addresses people's desire for a better l ife … and shared benefits.' Ramo (2007)'s operationalization of the term global image was used to assess the respondents' opinions. The results showed that there is low dependability of the overa ll BRI among the respondents. A majority of the respondents (60%) claimed that BRI and HSRD are successful but were not impressed by the delivered value and quality o f BRI. 70% of the respondents believed that the Bombay-Ahmadabad HSR would ach ieve its objective and that it had a high level of technology. In terms of financial, socia l and political impact, the responses showed proportions of 40%, 37%, 44% respectiv ely gave a positive answer. Overall, it can be concluded that in terms of image the Bo mbay-Ahmadab gave...
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Reception of media strategies used to promote Japanese culture in the Czech Republic
Grynyuková, Irena ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis examines how powerful and determining Japanese cultural influence is and how it impacts today's globalized world. It primarily focuses on the Czech audience and its relationship to Japan. The aim of this research is to assess the current efforts made by the Japanese government to export its culture, and compare them with the image that Czech society has on Japan. The primary source of this research is quantitative data collected from Czech and Slovak respondents. . Data was collected by a semi-structured questionnaire that consisted of both open and closed questions and that was spread in electronic form. The first section of the thesis empirical. The main theoretical, historical, and socio-cultural concepts of Japan. are defined and explained in the context of modern convergence culture and the Japanese media mix theory. Japanese cultural diplomacy and the application of soft power as the primary bearer of influence over the West are explained through the critical analysis of specific campaigns. Then, the methodological section analyzes the answers of 1,609 respondents across three predefined samples. Analysis shows that Japan's cultural promotion efforts in the Czech Republic are limited, and that take place primarily through official agencies or directly through the fans of...
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